Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you added up the ROI metric that are espoused by many many publishers, many many data providers, the U.S. GDP would double every six months."Mr. Hasker also was on stage with Facebook's Brad Smallwood, head of measurement. Making the encounter all the more relevant was that Facebook revealed a problem last week with inflated video performance reports. Facebook said it miscalculated the average view time on video ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
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Better Homes and Gardens publisher Meredith Corp. has acquired Grocery Server, a digital shopper marketing platform, in the company's latest attempt to build its digital capabilities.Meredith's AllRecipes.com has used Grocery Server's platform, which shows shoppers where they can buy recipe... Continue reading at Advertising Age
[ Advertising Age | 2015-07-14 00:00:00 UTC ]
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Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform that pulls location data from grocery stores and CPG brands into ads on publishers' websites.... Continue reading at AdWeek
[ AdWeek | 2015-07-13 00:00:00 UTC ]
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The first reviews of 'Go Set a Watchman' reveal Atticus Finch to be a racist, a disclosure that has only increased debate about the book, set for release tomorrow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-13 00:00:00 UTC ]
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Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in... Continue reading at Digiday
[ Digiday | 2015-07-10 00:00:00 UTC ]
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Jason Fox, VP of digital, explains where the flagship magazine is headed after ancillary brands shut down. The post How Consumer Reports Is Planning Its Digital Future appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-07 00:00:00 UTC ]
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How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company
[ Fast Company | 2015-07-06 00:00:00 UTC ]
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Paula Hawkins’s debut psychological thriller "The Girl on the Train" was the top-selling title on the print and Kindle bestseller lists for the year to date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-03 00:00:00 UTC ]
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Facebook's shiny logo isn't all that's new for the social network today: The outfit's also announced how it plans to split video ad revenue with publishers. Like YouTube, Facebook will give content creators 55 percent of ad revenue and keep the rest,... Continue reading at Engadget
[ Engadget | 2015-07-02 00:00:00 UTC ]
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Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambitionVideos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from... Continue reading at The Guardian
[ The Guardian | 2015-07-02 00:00:00 UTC ]
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Tony Uphoff, CEO of Business.com, has more than 20 years of experience leading and transforming b-to-b publishing companies.Before joining Business.com in 2013, he was CEO of tech publisher UBM TechWeb, where he led the company's transformation from a $125 million print-centric business to a... Continue reading at Advertising Age
[ Advertising Age | 2015-07-02 00:00:00 UTC ]
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The tech giant is targeting YouTube's clients with a new ad revenue sharing program for video publishers.Facebook has just made another change to its burgeoning video advertising business. Effective today, Facebook is testing out sharing video ad revenue with video partners. The move is similar... Continue reading at Fast Company
[ Fast Company | 2015-07-02 00:00:00 UTC ]
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Netflix earned more than $5 billion in 2014. No wonder companies want to be “the Netflix of” other kinds of digital media — ebooks, magazines, music. That’s not easy to pull off when you don’t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-02 00:00:00 UTC ]
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John Wiley has announced a partnership with data repository organisation Figshare, part of Macmillan's Digital Science business, to support authors who wish to openly share their data. Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Print advertisers cut 8.7 percent of spending. The post Magazine Ad Spend Down In Q1 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-30 00:00:00 UTC ]
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In the first half of 2015, 52 print magazines launched and 21 shut down, and—in a demonstration of the volatility of print media and the willingness of publishers to throw titles against the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-06-30 00:00:00 UTC ]
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The backlist of Patrick Süskind’s titles, the internationally acclaimed bestseller Perfume and its follow-up The Pigeon, have been made available in ebook for the first time from today by publisher Hamish Hamilton. Simon Prosser, publishing director of Hamish Hamilton said: "We could not be... Continue reading at The Bookseller
[ The Bookseller | 2015-06-27 00:00:00 UTC ]
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After Facebook convinced publishers to go all-in on exclusive content with Instant Articles, it hopes advertisers will do the same. In a presentation at Cannes Lions this week, Facebook's chief product officer Chris Cox showed ad buyers mock-ups of a new mobile format that takes over a screen... Continue reading at AdWeek
[ AdWeek | 2015-06-26 00:00:00 UTC ]
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The two new awards, coupled with significant earlier support from the Institute of Museum and Library Services and the National Endowment for the Humanities, will help to establish the growth of DPLA’s "service hubs." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Jim Bryant draws examples from Trajectory.com bookselling partners in China to argue that superior, localized metadata increases book sales — everywhere. The post Employing Localized Data for Global Book Discovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-26 00:00:00 UTC ]
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