Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you added up the ROI metric that are espoused by many many publishers, many many data providers, the U.S. GDP would double every six months."Mr. Hasker also was on stage with Facebook's Brad Smallwood, head of measurement. Making the encounter all the more relevant was that Facebook revealed a problem last week with inflated video performance reports. Facebook said it miscalculated the average view time on video ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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Local newspaper publisher reports operating profits down 4.3% to £27m in first half to 3 July, but digital audience grows by more than 20%Johnston Press has said it has seen an improvement in trading since issuing a warning to investors that sent its shares tumbling last month, although ad... Continue reading at The Guardian
[ The Guardian | 2015-08-11 00:00:00 UTC ]
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Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian
[ The Guardian | 2015-08-10 00:00:00 UTC ]
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Not unlike climate change, it's something that digital-age writers worry about, but can't nail down. I'm not sure what effect the accepting warmth of digital communities has on our literature. I don't think encouraging people can make bad writing suddenly appeal to the masses. Are the... Continue reading at The Bookseller
[ The Bookseller | 2015-08-08 00:00:00 UTC ]
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The digital comics market crossed the $100 million sales threshold in 2014, and purchases from Amazon, following its acquisition of Comixology last year, could account for as much as 90% of it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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The digital publishing landscape continues to morph and, inevitably, evolve, as new publishing ventures either gain traction and grow or look for ways to adapt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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A conversation with Howard Mittman, VP and publisher for GQ. The post How GQ is Continuing Its Digital Evolution appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-05 00:00:00 UTC ]
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A timely inquiry today, something for small publishers to consider. As my colleague Philip Jones wrote here at The FutureBook last week, the ebook market "that once was booming is now maturing. Continue reading at The Bookseller
[ The Bookseller | 2015-08-04 00:00:00 UTC ]
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Marketers continue to boost spending in the U.S. Hispanic media market, with 2014 advertising outlays growing by 12.0%, far ahead of the estimated 4.9% growth for overall U.S. major-media ad spending. As usual, internet spending (up 18.3%) and TV (up 14.7%) fueled that growth. Newspapers eked... Continue reading at Advertising Age
[ Advertising Age | 2015-08-03 00:00:00 UTC ]
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Japanese manga publisher Kodansha has partnered with a San Francisco startup incubator to create Kodansha Advanced Media, which will handle the digital distribution of its manga and non-manga ebook catalog. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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SMP Swerve will be headed up by St. Martin’s Paperbacks and St. Martin’s Griffin v-p and associate publisher Anne Marie Tallberg. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-30 00:00:00 UTC ]
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Roger Tagholm deconstructs the brilliance of Amazon's new Kindle advertisements, which promote the ereader as a chic, travel companion and paragon of cool. The post Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-30 00:00:00 UTC ]
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Adobe’s Digital Publishing suite has long offered a way for brands to publish content on tablets, but on Wednesday the company introduced a new generation of the software tweaked specifically to put such capabilities in the hands of ordinary business users.Adobe’s new Digital Publishing Solution... Continue reading at PC World
[ PC World | 2015-07-30 00:00:00 UTC ]
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Nikkei’s $1.3 billion deal to buy the Financial Times underscores the fact that the publishing industry’s fortunes lie in going digital, experts say. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2015-07-29 00:00:00 UTC ]
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"I don't see the logic in going digital-only," says Diversion Books founder Scott Waxman. Even as the newly launched and determinedly digital Canelo Publishing announces its latest book — P.W. Singer and August Cole's Ghost Fleet — other parts of digital publishing seem to be running in the... Continue reading at The Bookseller
[ The Bookseller | 2015-07-28 00:00:00 UTC ]
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Booksellers will get “quicker and wider access” to book proofs from across the publishing industry through a partnership with the Booksellers Association and NetGalley. UK booksellers will get access to digital proofs from over 50 publishers – including Bonnier, Hachette, HarperCollins, Penguin... Continue reading at The Bookseller
[ The Bookseller | 2015-07-24 00:00:00 UTC ]
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"Go Set a Watchman" sold more print copies in its first week than any book since Dan Brown’s "The Lost Symbol," which was released in September 2009. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
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Publishing sector has the lowest level of illegal downloads in the entertainment industry, with book piracy at half the rate of copyright theft in film and musicFor publishers, fresh from winning a landmark ruling forcing internet service providers to block illegal ebook download sites in Russia... Continue reading at The Guardian
[ The Guardian | 2015-07-24 00:00:00 UTC ]
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Responses point to moderate interaction, but reader monetization and advertising still have a lot of catching up to do. The post Survey: Digital Magazines Still Not a Break-Out Platform appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-22 00:00:00 UTC ]
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First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek
[ AdWeek | 2015-07-22 00:00:00 UTC ]
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A handful of veterans of Glenn Beck’s The Blaze website are setting up shop on Medium today, with the launch of a new publication called Autonomous. The publication, led by former Blaze V.P. of digital content Steve Krakauer, will fo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-20 00:00:00 UTC ]
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