YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience, better cough up a couple bucks for a Premium subscription. Although this is an aggressive move that seemingly left ad blocking companies scrambling to respond, it didn’t come out the blue — YouTube had been testing something similar for months. And even before this most recent clampdown, the Google-owned video service has been engaged in an ongoing conflict — a game of cat-and-mouse, an arms race, pick your metaphor — with ad-blocking software: YouTube rolls out new ways to serve ads to viewers with ad blockers, then ad blockers develop new strategies to circumvent those ad-serving measures. As noted in a blog post by the ad- and tracker-blocking company Ghostery, YouTube employs a wide variety of techniques to circumvent ad blockers, such as embedding an ad in the video itself (so the ad blocker can’t distinguish between the two), or serving ads from the same domain as the video, fooling filters that have been set up to block ads served from third-party domains. It’s not that YouTube is alone in these efforts; many digital publishers make similar attempts to stymie ad blockers. To some extent, YouTube’s moves just get more attention because the service is so popular. As AdGuard... Continue reading at 'Engadget'
[ Engadget | 2023-12-01 14:00:31 UTC ]
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German publisher Axel Springer (SPRGn.DE) may want to increase its current 7 percent stake in U.S. news website Business Insider, German Manager Magazin reported on Thursday. Citing unnamed financial sources, the magazine said the publisher of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-18 00:00:00 UTC ]
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Egmont has signed a book deal with Joseph Garrett, the YouTube star who posts videos about the game Minecraft as the character Stampy Cat. Garrett has signed a two-book deal and the first title, Stampy’s Lovely Book (h/b, £7.99), features comics, jokes and activities based on Stampy and his... Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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Kantar Media numbers show decline in magazine ads, increase in some digital. The post Ad Spending Skid Tacks on Another 3.9 Percent Dip in Q2 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-17 00:00:00 UTC ]
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Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those... Continue reading at Advertising Age
[ Advertising Age | 2015-09-14 00:00:00 UTC ]
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Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at Advertising Age
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
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Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use... Continue reading at The Guardian
[ The Guardian | 2015-09-10 00:00:00 UTC ]
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At a time when black people are disrupting presidential campaign speeches nationwide in an effort to be recognized as human beings, "Negroland," the new memoir by Pulitzer Prize-winning cultural critic Margo Jefferson, offers poignant insight into what it means to have been raised in the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-10 00:00:00 UTC ]
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When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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HarperCollins’ education arm Collins India is the "fastest-growing business in the company globally", the publisher's UK c.e.o Charlie Redmayne has said. Speaking to The Bookseller following the announcement of a new c.e.o at HarperCollins India, Ananth Padmanabhan, Redmayne said the Indian... Continue reading at The Bookseller
[ The Bookseller | 2015-09-04 00:00:00 UTC ]
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After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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The Shepherd’s Crown, the 41st book in his much-loved fantasy series, sells more than 52,000 copies in three daysTerry Pratchett’s daughter Rhianna Pratchett has said that “somewhere Dad is raising a glass of brandy to you all” after the late author’s final novel The Shepherd’s Crown topped the... Continue reading at The Guardian
[ The Guardian | 2015-09-03 00:00:00 UTC ]
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Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories... Continue reading at Digiday
[ Digiday | 2015-08-31 00:00:00 UTC ]
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BuzzFeed, the fast-growing media site, and GroupM, the world's largest buyer of online advertising, announced a partnership Thursday that underscores the rising lure of digital publishing to leading brands. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-27 00:00:00 UTC ]
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Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-24 00:00:00 UTC ]
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U.K. publisher Trinity Mirror, which owns titles including the Daily Mirror, joined the content studio ranks last year with the launch of Invention. The 40-strong team is structured like a creative shop and uses audience insights to inform its pitches and ideas generation. Digital revenues from... Continue reading at Digiday
[ Digiday | 2015-08-24 00:00:00 UTC ]
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In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek
[ AdWeek | 2015-08-20 00:00:00 UTC ]
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It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments. Today, Livefyre—a tech company that powers online discussions—is... Continue reading at AdWeek
[ AdWeek | 2015-08-17 00:00:00 UTC ]
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The new service, called Watchable, will reportedly bring content from Vox, BuzzFeed, and other publishers to Xfinity boxes.Comcast is currently working on a new digital video platform called "Watchable," with plans to launch later this year with some major partners. According to Business... Continue reading at Fast Company
[ Fast Company | 2015-08-15 00:00:00 UTC ]
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It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
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If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at Engadget
[ Engadget | 2015-08-12 00:00:00 UTC ]
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