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Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience... Continue reading at 'Digiday'
[ Digiday | 2016-05-24 00:00:00 UTC ]
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#video content
#derek jeter
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U.K. publisher Trinity Mirror, which owns titles including the Daily Mirror, joined the content studio ranks last year with the launch of Invention. The 40-strong team is structured like a creative shop and uses audience insights to inform its pitches and ideas generation. Digital revenues from... Continue reading at 'Digiday'
[ Digiday | 2015-08-24 00:00:00 UTC ]
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When you think about Marriott, the hotel chain, chances are the first word you associate with the brand is not "publisher." And yet, the hotel company is attempting to rebrand itself as a media entity, in a move that's emblematic of a broader trend in content marketing. Marriott on Monday... Continue reading at 'Digiday'
[ Digiday | 2015-03-25 00:00:00 UTC ]
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#content marketing
#digital publication
#content studio
#online media
#user-generated content