We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go about our day. We shop on them. We socialize on them. We watch TV and read books on them, and do all sorts of other amazing things. The past decade of mobile has literally created new businesses and whole categories of businesses never done or thought of before. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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For those upset after hearing Google senior vice president Hiroshi Lockheimer dispel the long-circulated rumors that the two operating systems would one day merge, there may be a sliver of hope that doesn't involve Google.Lenovo's Yoga Book is a 2-in-1 tablet/laptop hybrid that runs either... Continue reading at PC World
[ PC World | 2016-12-19 00:00:00 UTC ]
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Condé Nast's Food Innovation Group dominated 2016 in all of those areas: food, innovation and groups. FIG houses Bon Appétit (the magazine and multiple digital platforms), Epicurious (the website and app), The Farm (the branded content division), and the FIG Influencers Network (the blog... Continue reading at AdWeek
[ AdWeek | 2016-12-15 00:00:00 UTC ]
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Publishers should seek to partner with top-performing multi-academy trusts (MATs) on new product development or risk being bypassed, the Publishers Association's education conference heard on Friday (25th November). Continue reading at The Bookseller
[ The Bookseller | 2016-11-29 00:00:00 UTC ]
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The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2016-11-18 00:00:00 UTC ]
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Amid mounting pressure, Facebook Inc. said it would block websites that publish fake news from accessing its advertising services. The announcement Monday came hours after Alphabet Inc.’s Google said it would also bar fake news sites from using its advertising networks. The companies faced a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-16 00:00:00 UTC ]
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Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek
[ AdWeek | 2016-11-16 00:00:00 UTC ]
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'A significant book fair doesn't seem to have been able to come into being in Central and Eastern Europe" says Hungary's Zsuzsanna Szabó. The post Frankfurt, Krakow and Conrad: A Hungarian Perspective on Book Fairs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-11 00:00:00 UTC ]
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The TV-publisher love-affair isn't over yet. A&E Networks and Hearst Magazines Digital Media are partnering to run Hearst-produced branded videos on A&E's cable networks and digital properties.As part of the deal, marketers will be able to work with the digital divisions of Hearst... Continue reading at Advertising Age
[ Advertising Age | 2016-10-28 00:00:00 UTC ]
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Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age
[ Advertising Age | 2016-10-10 00:00:00 UTC ]
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Taylor & Francis’s novel approach to article marketing Cartoon Abstracts and Wiley’s drug creation aide Wiley ChemPlanner have both won Awards for Innovation in Publishing given by the Association of Learned and Professional Society Publishers (ALPSP). Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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In this issue, publishing leaders tell us how they see the book business today and how it might evolve. Plus, read our exclusive Frankfurt Book Fair preview guide. The post Download: Publishing Perspectives’ Fall 2016 Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-15 00:00:00 UTC ]
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Essential Politics: Oil lobbyist ghost writes letter for lawmakers, Michael Bloomberg hosts Kamala Harris Senate fundraiser Aug. 17, 2016, 12:03 p.m. Welcome to Essential Politics, our daily feed on California government and politics news. Here's what we're watching: Michael Bloomberg, the former... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-18 00:00:00 UTC ]
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Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday
[ Digiday | 2016-08-15 00:00:00 UTC ]
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Verizon's $4.83 billion deal for Yahoo's web assets, a play to combine the dot-com pioneer's content and ad-tech operations with those of Verizon subsidiary AOL, offers new reach and capabilities to advertisers, at least to hear executives involved tell it.This transaction is about unleashing... Continue reading at Advertising Age
[ Advertising Age | 2016-07-25 00:00:00 UTC ]
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How FierceMarkets publisher Rebecca Willumson drove major growth. The post Innovation and a Non-Traditional Background: a Recipe for Success appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-22 00:00:00 UTC ]
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Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve media and podcast companies (up from eight last year) will... Continue reading at AdWeek
[ AdWeek | 2016-07-21 00:00:00 UTC ]
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In efforts like the Dutch Publishers Association's 'Renew the Book' and 'Scouting Successful Fiction' at the University of Amsterdam, The Netherlands' publishing industry explores what's ahead. The post Dutch Publishing, Open to Innovation: Three Viewpoints appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-11 00:00:00 UTC ]
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For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek
[ AdWeek | 2016-06-22 00:00:00 UTC ]
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George Burgess, founder of edtech start-up Gojimo, has criticised education publishers for a lack of innovation in their field, commenting: "There is still a lot of opportunity in the edtech space and we don't see publishers doing it for themselves." Continue reading at The Bookseller
[ The Bookseller | 2016-06-07 00:00:00 UTC ]
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