Innovation In Advertising Requires a New Perspective

We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go about our day. We shop on them. We socialize on them. We watch TV and read books on them, and do all sorts of other amazing things. The past decade of mobile has literally created new businesses and whole categories of businesses never done or thought of before. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-11-13 00:00:00 UTC ]
News tagged with: #past decade #amazing things #read books #watch tv #operating system #move faster

Other Publishing stories related to: 'Innovation In Advertising Requires a New Perspective'


Why can’t we innovate? Perspectives from the FutureBook 40

The inaugural FutureBook 40 crop reflect on the things holding publishers back from innovation. Continue reading at The Bookseller

[ The Bookseller | 2019-03-21 00:00:00 UTC ]
More news stories like this |


ABC Board Changes Advertising Requirement for Digital Magazines

Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editions #digital edition #digital magazines


Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media businesses #long time #publishing world #digital world


Publishers are adapting advertising strategies for a privacy-first world

Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday

[ Digiday | 2022-11-29 15:18:30 UTC ]
More news stories like this | News stories tagged with: #digital publishing #complete picture #third-party cookies


Tech Innovators See Promise in Palm Springs Bookstore

Silicon Valley entrepreneurs Paul Bradley Carr and Sarah Lacy plan to open The Best Bookstore in Palm Springs in time for Black Friday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-21 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore #black friday #palm springs


Two-thirds of UK’s biggest advertisers to cut television spend

Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian

[ The Guardian | 2022-11-21 00:01:39 UTC ]
More news stories like this | News stories tagged with: #digital media #traditional tv #biggest advertisers


Publishing Perspectives Forum: ‘What Young Readers Need’

The pandemic, branding, and geopolitical politics were on the table in Juergen Boos' conversation with CEOs of Scholastic and Ravensburger. The post Publishing Perspectives Forum: ‘What Young Readers Need’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-03 14:51:13 UTC ]
More news stories like this | News stories tagged with: #scholastic #juergen boos #young readers


Frankfurt 2022 from a Children's Book Perspective

We asked children's agents and scouts who attended the recent Frankfurt Book Fair to talk about trends they had noticed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #children's book #frankfurt book fair #asked children


Semafor Woos Advertisers With Promises of Depolarization

The business news publisher Semafor launched Tuesday morning after months of anticipation, debuting in the process a number of original editorial and commercial elements that the startup hopes will help differentiate it in the eyes of both readers and ad buyers. The 60-person team, founded by... Continue reading at AdWeek

[ AdWeek | 2022-10-18 10:05:00 UTC ]
More news stories like this | News stories tagged with: #news publisher #justin smith #bloomberg media #ad buyers


Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
More news stories like this | News stories tagged with: #news publisher #mobile app #bloomberg media


Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Ideapress: Where Quality Meets Innovation

When it comes to publishing a business book, bestselling author, entrepreneur, and publisher Rohit Bhargava knows quality when he sees it. Alongside his wife, Chhavi Arya, he’s the cofounder of Ideapress, a hybrid publisher that specializes in out-of-the-box business titles. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hybrid publisher #bestselling author #business book


News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
More news stories like this | News stories tagged with: #news corp #book publisher #majority stake #news corporation #rupert murdoch #digital advertising


IPA’s Africa Publishing Innovation Fund Pivots to Accessibility in Fourth Year

In its fourth and final year, IPA’s Africa Publishing Innovation Fund will support publishers in accessibility. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Opening the Literary World to Everyone’ ur readers will recall that at mid-June, we had the announcement of the Africa... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-29 10:33:25 UTC ]
More news stories like this | News stories tagged with: #literary world #porter anderson #support publishers #final year #post ipa #fourth year


Centuries of innovations in Western music, presented at a fast tempo

Musical notation, polyphony, opera and jazz are among the significant leaps that Stuart Isacoff explores. Continue reading at The Washington Post

[ The Washington Post | 2022-06-17 12:00:27 UTC ]
More news stories like this | News stories tagged with: #western music


Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #panel—scheduled


Leading NFT blockchain Flow announces $725 million Ecosystem Fund to drive Web3 innovation

The fund will be available to developers globally and will focus on those in the decentralized finance, gaming, and digital content space. Flow, one of the leading blockchains in the Web3 arena, has announced the launch of a new fund designed to spur innovation among those building apps, games,... Continue reading at Fast Company

[ Fast Company | 2022-05-10 09:00:23 UTC ]
More news stories like this | News stories tagged with: #digital content #digital assets


This children’s book about design should be required reading for CEOs

Jason Mayden’s new book breaks down design so simply that a child can get it, so your C-suite stands a chance, too. Jason Mayden has lived many lives. Starting as Nike’s first Black industrial design intern, he went on to become lead designer of the Jordan brand, launch his own children’s shoe... Continue reading at Fast Company

[ Fast Company | 2022-05-09 08:00:37 UTC ]
More news stories like this | News stories tagged with: #children’s book #interim president #required reading #book breaks


Why Reading Holocaust Books Written From a Jewish Perspective Matters

When learning about the Holocaust, it's important to center Jewish voices and books that don't shy away from the brutal realities of it. Continue reading at Book Riot

[ Book Riot | 2022-04-28 10:35:00 UTC ]
More news stories like this | News stories tagged with: #books written