Innovation In Advertising Requires a New Perspective

We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go about our day. We shop on them. We socialize on them. We watch TV and read books on them, and do all sorts of other amazing things. The past decade of mobile has literally created new businesses and whole categories of businesses never done or thought of before. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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Why can’t we innovate? Perspectives from the FutureBook 40

The inaugural FutureBook 40 crop reflect on the things holding publishers back from innovation. Continue reading at The Bookseller

[ The Bookseller | 2019-03-21 00:00:00 UTC ]
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ABC Board Changes Advertising Requirement for Digital Magazines

Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
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Nine and News Corp donate advertising space to back Qantas push for open borders

The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian

[ The Guardian | 2020-09-17 02:14:42 UTC ]
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China’s Digital Publishing Innovation Forum : ‘Digital Inheritance’

At a conference in Beijing, publishers are asked to consider how their content could be reformmated for popular digital distribution systems. The post China’s Digital Publishing Innovation Forum : ‘Digital Inheritance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-16 18:21:48 UTC ]
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Evening Standard to cut 115 jobs as Covid-19 hits advertising

Print edition of London paper will remain but focus will shift to digital and mobile platformsCoronavirus – latest updatesSee all our coronavirus coverageThe Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the... Continue reading at The Guardian

[ The Guardian | 2020-08-07 10:58:35 UTC ]
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Isabel Wilkerson knows that effective discussions about race require new language. That’s where ‘Caste’ comes in.

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[ The Washington Post | 2020-08-07 07:10:20 UTC ]
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J.K. Rowling and the political poster: Edinburgh advertisement removed

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[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
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TikTok Names Sandie Hawkins as Its Head of U.S. Advertising

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An innovative gun made a Wild West huckster into an American industrialist

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A Tale of Two Economic Indicators: Publishing’s Long Road to Recovery Will Require More Detours

This morning I woke up to two very different pieces of news, yet they are very much connected. The first was the news that the U.S. unemployment rate fell to 11.1% in June, and as a nation we added 4.8 million jobs to the economy. Certainly it’s good news that the trend line has moved downward... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-02 16:42:10 UTC ]
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The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

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[ AdWeek | 2020-06-24 18:42:54 UTC ]
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Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

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An exploration of ‘How Innovation Works’

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[ Digiday | 2020-05-12 04:00:00 UTC ]
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