Innovation In Advertising Requires a New Perspective

We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go about our day. We shop on them. We socialize on them. We watch TV and read books on them, and do all sorts of other amazing things. The past decade of mobile has literally created new businesses and whole categories of businesses never done or thought of before. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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Why can’t we innovate? Perspectives from the FutureBook 40

The inaugural FutureBook 40 crop reflect on the things holding publishers back from innovation. Continue reading at The Bookseller

[ The Bookseller | 2019-03-21 00:00:00 UTC ]
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ABC Board Changes Advertising Requirement for Digital Magazines

Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
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The overlooked innovation woven throughout human history

Kassia St. Clair explains the essential role of fabric, from ancient Egypt to outer space. Continue reading at The Washington Post

[ The Washington Post | 2020-01-09 12:28:19 UTC ]
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Need a New Perspective? Try Historical Fiction.

An author and teacher says reading historical fiction is one way for adolescents to see beyond the present. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-20 05:00:00 UTC ]
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Rights Perspectives From Guadalajara as a ‘Gateway to Latin America’

While the Guadalajara International Book Fair is is a regional rights hub, the biggest player missing is the Latin American literary agent. The post Rights Perspectives From Guadalajara as a ‘Gateway to Latin America’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-12-19 10:30:30 UTC ]
More news stories like this | News stories tagged with: #international book #latin america #rights perspectives


ProQuest's Ex Libris buys competitor Innovative

Major library systems company Ex Libris, owned by Michigan-based ProQuest, has signed an agreement to acquire competitor Innovative, in a move that significantly strengthens Ex Libris' already powerful position in the academic and research library marketplace. Continue reading at The Bookseller

[ The Bookseller | 2019-12-06 09:56:55 UTC ]
More news stories like this | News stories tagged with: #powerful position #significantly strengthens #michigan-based proquest


How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value

In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
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Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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Swedish Publisher Bonnier News Closes Innovation Hub

Swedish media company Bonnier News is closing its 2-year-old innovation hub, Bonnier News Next, and will task existing staffers at Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-27 18:00:50 UTC ]
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Swedish publisher Bonnier News closes innovation hub

As part of the reorganization, six staffers will be affected. The post Swedish publisher Bonnier News closes innovation hub appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-11-27 05:00:36 UTC ]
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Digital publishers want to grow non-advertising income as display revenue tanks

Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week

[ Media Week | 2019-11-20 11:19:56 UTC ]
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Meredith’s Vision for the Future Includes Growth in Print Advertising, Newsstand Revenue

Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
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Masterclasses on audio publishing, innovation and digital marketing at FutureBook Live

A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 13:45:03 UTC ]
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At Sharjah’s Conference: Seven African Projects Share in $170,000 Innovation Fund

The new African Publishing Innovation Fund created by Dubai Cares and the International Publishers Association is making its first round of grants to African publishers. The post At Sharjah’s Conference: Seven African Projects Share in $170,000 Innovation Fund appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-29 08:03:22 UTC ]
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Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
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Craft Worldwide’s CTO Helped Coke and Harry Potter Innovate

As a 14-year-old, Jason Snyder created his first commercial software--a system he described as a "party line for computer nerds in the '80s." "I was lucky enough to be born at the right time for the web to happen and at a place to help shape how it would evolve," he added. Snyder said he... Continue reading at AdWeek

[ AdWeek | 2019-10-22 22:00:06 UTC ]
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Publishing Perspectives Talks: Executive Women on Pay and Bias in the Book Business

Amid what Amazon Publishing's Mikyla Bruder describes as 'the unconscious bias you're confronted with every day,' panelists call for equal pay for women. The post Publishing Perspectives Talks: Executive Women on Pay and Bias in the Book Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-18 04:27:59 UTC ]
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Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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