Innovation In Advertising Requires a New Perspective

We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go about our day. We shop on them. We socialize on them. We watch TV and read books on them, and do all sorts of other amazing things. The past decade of mobile has literally created new businesses and whole categories of businesses never done or thought of before. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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Why can’t we innovate? Perspectives from the FutureBook 40

The inaugural FutureBook 40 crop reflect on the things holding publishers back from innovation. Continue reading at The Bookseller

[ The Bookseller | 2019-03-21 00:00:00 UTC ]
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ABC Board Changes Advertising Requirement for Digital Magazines

Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine

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Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

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IPA’s Africa Publishing Innovation Fund Pivots to Accessibility in Fourth Year

In its fourth and final year, IPA’s Africa Publishing Innovation Fund will support publishers in accessibility. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Opening the Literary World to Everyone’ ur readers will recall that at mid-June, we had the announcement of the Africa... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-29 10:33:25 UTC ]
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Centuries of innovations in Western music, presented at a fast tempo

Musical notation, polyphony, opera and jazz are among the significant leaps that Stuart Isacoff explores. Continue reading at The Washington Post

[ The Washington Post | 2022-06-17 12:00:27 UTC ]
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Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Leading NFT blockchain Flow announces $725 million Ecosystem Fund to drive Web3 innovation

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[ Fast Company | 2022-05-10 09:00:23 UTC ]
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This children’s book about design should be required reading for CEOs

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Why Reading Holocaust Books Written From a Jewish Perspective Matters

When learning about the Holocaust, it's important to center Jewish voices and books that don't shy away from the brutal realities of it. Continue reading at Book Riot

[ Book Riot | 2022-04-28 10:35:00 UTC ]
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Centering Diverse Perspectives

As the two-year anniversary approaches of the murder of George Floyd on May 25, 2020, new and forthcoming books reflect religion and spirituality publishers’ intensified efforts to recruit and acquire books by BIPOC authors. Continue reading at Publishers Weekly

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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

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Valve Steam Deck wows reviewers: ‘The most innovative gaming PC in 20 years’

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Valve’s Steam Deck wows reviewers: ‘The most innovative gaming PC in 20 years’

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Jason Epstein, Legendary Editor and Book Biz Innovator, Dies at 93

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[ Publishers Weekly | 2022-02-07 05:00:00 UTC ]
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A more sympathetic perspective on Silicon Valley’s venture capitalists

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Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

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5 Books from a Cat’s Perspective on Human Nature, by Rachel Hubbard

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At war with the woke: A fresh perspective makes the same tired arguments

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[ The Washington Post | 2021-11-26 13:00:00 UTC ]
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The industry must source talent in innovative ways and focus on hiring differently and looking outside London if any tangible progress is to be made on representation, The Bookseller’s FutureBook Conference heard. Continue reading at The Bookseller

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