We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go about our day. We shop on them. We socialize on them. We watch TV and read books on them, and do all sorts of other amazing things. The past decade of mobile has literally created new businesses and whole categories of businesses never done or thought of before. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go... Continue reading at Advertising Age
[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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The inaugural FutureBook 40 crop reflect on the things holding publishers back from innovation. Continue reading at The Bookseller
[ The Bookseller | 2019-03-21 00:00:00 UTC ]
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Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian
[ The Guardian | 2015-08-10 00:00:00 UTC ]
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The measure would require AI companies to disclose all copyrighted works used in training an AI system. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-15 04:00:00 UTC ]
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He conceived an early version of cyberspace and predicted the “technological singularity,” a tipping point at which machines would become smarter than humans. Continue reading at The New York Times
[ The New York Times | 2024-03-28 22:04:59 UTC ]
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The biennial Novel Prize comes with a $10,000 purse and simultaneous publication in North America, by New Directions; the U.K. and Ireland, by Fitzcarraldo; and Australia and New Zealand, by Giramondo. In a twist, this year, the three publishers crowned two winners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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On February 13, WI2024 presenters brainstormed ways to sustain connections with readers, listened to a 'Beyond the Binary' panel on identity, and lined up to have ARCs signed by nearly 80 authors at a bustling evening reception. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-14 05:00:00 UTC ]
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During London Book Fair in March, the IPA will contribute to programming and hold various membership meetings on the sidelines. The post At London Book Fair: International Publishers Association Perspectives appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-12 21:39:37 UTC ]
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In her farewell as a PW columnist, Sari Feldman reflects on the importance of reading instruction, inspired by her new full-time gig: grandmother. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday
[ Digiday | 2023-11-20 05:01:00 UTC ]
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Patience, Perspective, and the Power of Story: An Interview with Toni Ann Johnson, by Scott LaMascus Interviews [email protected] Mon, 10/16/2023 - 13:46 Storyteller Toni Ann Johnson uses her skills as an actor, playwright, and fiction writer to... Continue reading at World Literature Today
[ World Literature Today | 2023-10-16 18:46:19 UTC ]
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Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Phaidon’s publishing program has always been characterized by a fundamental belief in the intrinsic value of art, and the role that books can play in bringing art into our lives. Our hundred-year anniversary gives us an opportunity to look to our past and see the origins of the ideas and ideals... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-15 08:35:11 UTC ]
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The 2023 Publishing Perspectives Forum opens on October 18 with an onstage conversation with Penguin Random House CEO Nihar Malaviya. The post At Frankfurt: PRH’s Nihar Malaviya Headlines Publishing Perspectives Forum appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-27 14:15:46 UTC ]
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Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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