Innovation In Advertising Requires a New Perspective

We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go about our day. We shop on them. We socialize on them. We watch TV and read books on them, and do all sorts of other amazing things. The past decade of mobile has literally created new businesses and whole categories of businesses never done or thought of before. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-11-13 00:00:00 UTC ]

Other news stories related to: "Innovation In Advertising Requires a New Perspective"


The best Prime Day deals to shop for on the last day of Amazon's Big Deal Days sale: Apple, Anker, Sony and more

October Prime Day 2024 has given Prime members another opportunity to save one some of our favorite tech and maybe even snag some holiday gifts early and for less. If you checked out Amazon's site yesterday or today, you may have quickly gotten overwhelmed by the volume of deals — we wouldn't... Continue reading at Engadget

[ Engadget | 2024-10-09 23:00:18 UTC ]
More news stories like this


Amazon Prime Day 2024: The best deals we found from Apple, Anker, Sony, Lego and others before October Big Deal Days ends tonight

October Prime Day 2024 is half over but you can still save thanks to a slew of deals across the entirety of Amazon’s online storefront. Props to you if you came prepared with a wishlist of items you hope to buy on sale, because it can be easy to get distracted by the thousands of other deals... Continue reading at Engadget

[ Engadget | 2024-10-09 15:14:28 UTC ]
More news stories like this


The Google TV Streamer makes Apple TV look dated

The Google TV streamer, a Chromecast replacement, is truly an AI-first device, using Gemini to offer content summaries and screen savers. The Apple TV version, with Apple Intelligence, can’t be far behind. I’ve long been a fan of the Apple TV (Apple’s digital media player set-top, box–not to be... Continue reading at Fast Company

[ Fast Company | 2024-08-17 09:00:00 UTC ]
More news stories like this


Open Road Launches Geo-Targeting Service to Fight Book Bans

In an effort to help consumers find and read books that have been banned in their localities, Open Road Integrated Media has started a new marketing service, the Free Voices Geo-Targeting initiative, focusing on 10 states where book banning is most prevalent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-08 04:00:00 UTC ]
More news stories like this


Banned Books Week is Entering a New Era

Plus: the most read books on Goodreads in July, new cookbooks for the school year, and more. Continue reading at Book Riot

[ Book Riot | 2024-08-02 15:00:00 UTC ]
More news stories like this


Want to Start an Indie Press? These Publishers Have Some Suggestions

A life in independent publishing requires moxie, malleability, and, of course, money. Just ask these presses, all of which were founded within the past decade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
More news stories like this


PW Bookstore of the Year 2024 Finalist: Writer’s Block Bookstore

In the past decade, Writer’s Block, which sells new books for both adults and children, has become a literary hub of the Greater Orlando metro area. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
More news stories like this


Qualcomm says most Windows games will work on its latest Arm laptop chipset

Qualcomm is said to have new Arm-based laptops of its own in the pipeline, while consumer versions of the new Surface Pro 10 and Surface Laptop 6 that run on the Snapdragon X Elite chipset are believed to be on the way. While that in the past would have meant the makers of x86- and x64-based... Continue reading at Engadget

[ Engadget | 2024-03-22 15:25:41 UTC ]
More news stories like this


Streaming video changed the internet forever

It’s 1995, and I’m trying to watch a video on the internet. I entered the longest, most complex URL I’d ever seen into AOL’s web browser to view a trailer for Paul W.S. Anderson’s long-awaited film adaptation of Mortal Kombat. I found it in an issue of Electronic Gaming Monthly, tucked away in... Continue reading at Engadget

[ Engadget | 2024-03-01 17:00:14 UTC ]
More news stories like this


U.K. Publishing Spotlight: Oneworld’s Winning Ways

The London indie press started with a focus on nonfiction, but in the past decade has published three Booker-winning novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this


We Need Your Help: Support Lit Hub, Become a Member

Dear Lit Hub Reader, We need your help. For the past decade, Literary Hub has brought you the best of the book world for free—no paywall. Now, as one of the last independent book-focused publications on the internet, we want to cover an even larger part of that world. Because of you, Lit Hub has […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-15 08:22:22 UTC ]
More news stories like this


Publishers launch initiative to highlight Palestinian authors and history

The campaign by Publishers for Palestine will offer more than 30 free ebooks of poetry, fiction and nonfiction as ‘an act of solidarity’A group of publishers has launched a week-long initiative encouraging people to read books by Palestinian authors and about Palestinian history by offering free... Continue reading at The Guardian

[ The Guardian | 2023-11-29 17:20:38 UTC ]
More news stories like this


Literary magazines can be life-changing – but they need more support

The UK’s literary magazine scene is crumbling due to rising print costs. But I’ll keep printing my own magazine, which gives writers of colour a voice, for as long as I canTen years ago, Jeff Sparrow, editor of Overland, which describes itself as Australia’s only radical literary magazine, wrote... Continue reading at The Guardian

[ The Guardian | 2023-10-10 10:30:07 UTC ]
More news stories like this


BuzzFeed News’ business model turned to dust because they were always at the whim of mercurial tech titans | James Hennessy

BuzzFeed changed the way news was reported for the digital age. But it became a casualty of its lopsided relationship with FacebookThe announcement of the demise of BuzzFeed News last week felt unlike the cavalcade of media closures and layoffs of the past decade. In a sense, it represented the... Continue reading at The Guardian

[ The Guardian | 2023-04-26 03:36:53 UTC ]
More news stories like this


The best ereaders for 2023

Anyone who stares at a screen all day probably doesn’t want to do so when they unwind with a book. But the convenience of getting a new read instantaneously and carrying a full bookcase in your pocket is pretty appealing. Ereaders combine the best of paper and computers, and they’re capable of... Continue reading at Engadget

[ Engadget | 2023-04-04 13:00:13 UTC ]
More news stories like this


Abdulrazak Gurnah Wins 2021 Nobel Prize in Literature

The U.K.-based English-language Tanzanian novelist Abdulrazak Gurnah has won the 2021 Nobel Prize in Literature for “his uncompromising and compassionate penetration of the effects of colonialism and the fate of the refugee in the gulf between cultures and continents.” He is the fifth... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
More news stories like this


PineNote E-ink tablet runs Manjaro Linux

Reading devices with E-ink displays are an absolute must for hardcore readers. Can you read books using a traditional Android tablet or Apple iPad? Sure, but the screen can cause eyestrain. An E-ink reader, such as Amazon's Kindle Paperwhite, makes reading digital books much more enjoyable --... Continue reading at Betanews

[ Betanews | 2021-08-16 21:49:10 UTC ]
More news stories like this


Reaching Readers at the Dollar Store

The value channel has been one of the fastest-growing sectors in retail over the past decade in general, if not for books. But opportunities exist—if publishers can make the economics work. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-16 04:00:00 UTC ]
More news stories like this


Owen Eastwood | 'We never want anybody to leave their culture at the door'

Over the past decade, from somewhere under the radar, Cotswolds-dwelling Kiwi Owen Eastwood has become one of the worlds most in-demand performance coaches. The elite teams and organisations he has worked with include the England football team, the Scotland rugby squad, and the South African... Continue reading at The Bookseller

[ The Bookseller | 2021-02-18 23:26:36 UTC ]
More news stories like this


Sasha Swire | 'I just want it to stand as a portrait of a political decade'

The hilarious and insightful diaries of Sasha Swire provide a laser-sharp view of British politics over the past decade Continue reading at The Bookseller

[ The Bookseller | 2020-08-26 06:01:56 UTC ]
More news stories like this