Innovation In Advertising Requires a New Perspective

We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go about our day. We shop on them. We socialize on them. We watch TV and read books on them, and do all sorts of other amazing things. The past decade of mobile has literally created new businesses and whole categories of businesses never done or thought of before. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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Schiff Introduces Bill to Require Transparency in AI Training

The measure would require AI companies to disclose all copyrighted works used in training an AI system. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-15 04:00:00 UTC ]
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The bootleg Nintendo Network replacement no longer requires jailbreaking

The Pretendo Network, an open-source Nintendo Network alternative, no longer requires a hacked Wii U console. With Nintendo’s servers for the obsolete console shutting down on Monday, the Pretendo Network shared a new workaround that provides (limited) access to its homebrew servers without... Continue reading at Engadget

[ Engadget | 2024-04-09 19:27:49 UTC ]
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Advertising as Art: How Literary Magazines Pioneered a New Kind of Graphic Design

During the summer of 1896, a poster of a redheaded woman riding a bicycle appeared in bookshop windows and newsstands in cities across the United States. Sporting a fashionable outfit, the cyclist gazes blankly beyond the viewer, seeming to exert little effort. Though her body occupies most of... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-03 08:55:47 UTC ]
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Vernor Vinge, Innovative Science Fiction Novelist, Dies at 79

He conceived an early version of cyberspace and predicted the “technological singularity,” a tipping point at which machines would become smarter than humans. Continue reading at The New York Times

[ The New York Times | 2024-03-28 22:04:59 UTC ]
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With the Novel Prize, Three Anglophone Publishers Team to Champion Innovative Fiction

The biennial Novel Prize comes with a $10,000 purse and simultaneous publication in North America, by New Directions; the U.K. and Ireland, by Fitzcarraldo; and Australia and New Zealand, by Giramondo. In a twist, this year, the three publishers crowned two winners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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The Next Innovation From VML’s Walt Geer? A Different Kind of Marketing Conference

As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans... Continue reading at AdWeek

[ AdWeek | 2024-02-26 19:00:07 UTC ]
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Winter Institute 2024: Booksellers Troubleshoot and Innovate

On February 13, WI2024 presenters brainstormed ways to sustain connections with readers, listened to a 'Beyond the Binary' panel on identity, and lined up to have ARCs signed by nearly 80 authors at a bustling evening reception. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-14 05:00:00 UTC ]
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At London Book Fair: International Publishers Association Perspectives

During London Book Fair in March, the IPA will contribute to programming and hold various membership meetings on the sidelines. The post At London Book Fair: International Publishers Association Perspectives appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-12 21:39:37 UTC ]
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Turning Kids into Readers Requires More than Access to Books

In her farewell as a PW columnist, Sari Feldman reflects on the importance of reading instruction, inspired by her new full-time gig: grandmother. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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How advertisers can deal with generative AI’s copyright conundrum

To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday

[ Digiday | 2023-11-20 05:01:00 UTC ]
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Patience, Perspective, and the Power of Story: An Interview with Toni Ann Johnson, by Scott LaMascus

Patience, Perspective, and the Power of Story: An Interview with Toni Ann Johnson, by Scott LaMascus Interviews [email protected] Mon, 10/16/2023 - 13:46 Storyteller Toni Ann Johnson uses her skills as an actor, playwright, and fiction writer to... Continue reading at World Literature Today

[ World Literature Today | 2023-10-16 18:46:19 UTC ]
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For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
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Art Books Extraordinaire: 10 of Phaidon’s Most Innovative Titles of the Past Century

Phaidon’s publishing program has always been characterized by a fundamental belief in the intrinsic value of art, and the role that books can play in bringing art into our lives. Our hundred-year anniversary gives us an opportunity to look to our past and see the origins of the ideas and ideals... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-15 08:35:11 UTC ]
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At Frankfurt: PRH’s Nihar Malaviya Headlines Publishing Perspectives Forum

The 2023 Publishing Perspectives Forum opens on October 18 with an onstage conversation with Penguin Random House CEO Nihar Malaviya. The post At Frankfurt: PRH’s Nihar Malaviya Headlines Publishing Perspectives Forum appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-27 14:15:46 UTC ]
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Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Leading National Advertisers 2023—Spending is still growing, but a recession looms

Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Innovation Fuels the Thriving Audiobook Industry

Publishers are developing new strategies and leveraging existing strengths in the ever-evolving audiobook market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek

[ AdWeek | 2023-04-20 11:59:40 UTC ]
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For Kate Morton, a Change of Perspective Changed Everything

After leaving England and returning to Australia, the best-selling author wrote a novel about a writer who left England and returned to Australia. Continue reading at The New York Times

[ The New York Times | 2023-04-20 09:00:37 UTC ]
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How advertisers are addressing media wastage

Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday

[ Digiday | 2023-04-07 15:17:55 UTC ]
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