Innovation In Advertising Requires a New Perspective

We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go about our day. We shop on them. We socialize on them. We watch TV and read books on them, and do all sorts of other amazing things. The past decade of mobile has literally created new businesses and whole categories of businesses never done or thought of before. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-11-13 00:00:00 UTC ]

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Reaching Readers at the Dollar Store

The value channel has been one of the fastest-growing sectors in retail over the past decade in general, if not for books. But opportunities exist—if publishers can make the economics work. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-16 04:00:00 UTC ]
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Owen Eastwood | 'We never want anybody to leave their culture at the door'

Over the past decade, from somewhere under the radar, Cotswolds-dwelling Kiwi Owen Eastwood has become one of the worlds most in-demand performance coaches. The elite teams and organisations he has worked with include the England football team, the Scotland rugby squad, and the South African... Continue reading at The Bookseller

[ The Bookseller | 2021-02-18 23:26:36 UTC ]
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Sasha Swire | 'I just want it to stand as a portrait of a political decade'

The hilarious and insightful diaries of Sasha Swire provide a laser-sharp view of British politics over the past decade Continue reading at The Bookseller

[ The Bookseller | 2020-08-26 06:01:56 UTC ]
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Soft Science Fiction: 15 Classic and Contemporary Must Read Books

Soft science fiction focuses on the social sciences, is more philosophical in approach, and explores the important social issues of our time. Continue reading at Book Riot

[ Book Riot | 2020-08-21 10:36:00 UTC ]
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The arts world is facing a fierce reckoning about diversity. But is it too late? | Arwa Mahdawi

A scandal has exposed massive pay disparities in publishing and journalism. But the information may not help muchThe writer Chip Cheek got paid an $800,000 advance for his erotic debut novel, Cape May. Good for him, right? Even he, however, admits he was shocked by the figure. “But I’m more... Continue reading at The Guardian

[ The Guardian | 2020-06-12 09:30:18 UTC ]
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Too overwhelmed to read books? A mom of four has figured out how to make it possible.

Even amid the chaos, you can find a quiet spot to turn pages. It may require some stealth. Continue reading at The Washington Post

[ The Washington Post | 2020-04-24 11:48:06 UTC ]
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How to organize your Kindle library

Kindle e-readers make it easy to amass and read books. Unfortunately, they don’t make it particularly easy to organize them. There’s no folder structure or tagging system to impose order on large libraries. Instead, Kindle offers Collections, a way of sorting books into logical groupings on... Continue reading at PC World

[ PC World | 2020-04-20 10:30:00 UTC ]
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Meet the artist behind your new favorite literary Instagram account.

These days, everything feels a little bit bleaker than usual. But one thing that genuinely made me smile as I was panic scrolling last week? The clever designs of Read Books, Serve Looks, otherwise known as Thom Stead (Instagram bio: “quarantined gay serving book inspired looks”), who recreates... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-16 16:30:31 UTC ]
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Under Trump, media companies are emboldened against employee unionizing

In the past decade, digital media has experienced a boom-and-bust cycle. Sites that were buoyed in the early 2010s by digital-advertising dollars watched their traffic plummet in subsequent years as readers shifted to consuming content on social media. The next step for many publishers like Vice... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-01-30 17:05:04 UTC ]
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Amazon Charts: Kay and Ross ‘most-read’ since Christmas Day

Adam Kay’s Twas the Nightshift Before Christmas (Picador) and Ryan’s Christmas by self-published author L.J. Ross were the most read books since Christmas Day, according to Amazon. Continue reading at The Bookseller

[ The Bookseller | 2020-01-02 10:20:56 UTC ]
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BookScan Reports 'Fifty Shades of Grey' Is Bestselling Book of the Decade

E.L. James’s irresistibly salacious novel 'Fifty Shades of Grey' is the bestselling book in the U.S. book market over the past decade according to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-18 05:00:00 UTC ]
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H.G. Parry: When We Read Books, We Bring Their Worlds Into Life

While all fiction writers can pull characters from their imaginations and commit them to the page, most readers can’t do what Charley Sutherland can: pull characters from the page and commit them to the real world. Sutherland’s fantastical ability is at the center of H.G. Parry’s debut novel The... Continue reading at Literrary Hub

[ Literrary Hub | 2019-10-25 08:46:30 UTC ]
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Where do you read books? I read at the mall.

Books are about people. Reading while you’re around them is a useful reminder of that. Continue reading at The Washington Post

[ The Washington Post | 2019-09-20 12:00:00 UTC ]
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Here are the 10 best lines from Vulture’s profile of “book-fluencer” Zibby Owens.

First, can we all agree that it should be “lit-fluencer”? Moving on: 1. “Gertrude Stein had time to read books. But do moms?” 2. “Owens’s dinner will be in a decidedly lower key: a gingham tablecloth, uniformed servers passing out pigs in blankets, Zibby’s kids popping in occasionally to whisper... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-17 19:31:52 UTC ]
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DC Universe’s Harley Quinn Brings Something New to a Comic Book TV Series: F-Bombs

During the past decade, Marvel and DC have created more than 20 TV shows featuring their superheroes and villains, but DC Universe's upcoming Harley Quinn series has something that none of those others does: lots and lots of F-bombs. The animated series, coming this fall to the DC Universe SVOD... Continue reading at AdWeek

[ AdWeek | 2019-07-23 18:14:43 UTC ]
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I used to believe in hustle porn, and now I think it’s the antithesis of the American Dream

The pursuit of happiness shouldn’t come at the expense of one’s health and relationships, argues VisumCx founder and CEO. We all want to be happy. You’ve probably watched movies about seeking it, read books on what you need to do to achieve it, and listened to songs about finding it. If you’re... Continue reading at Fast Company

[ Fast Company | 2019-06-20 13:00:03 UTC ]
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Microsoft drops some very big hints about its modern 'Windows Lite' OS

It’s been hinted for a while that Microsoft is working on a new operating system for dual-screen and Chromebook-like PCs, and while the software giant has yet to confirm the existence of the rumored "Windows Lite" OS, Nick Parker, Corporate Vice President, Consumer and Device Sales, did drop... Continue reading at Betanews

[ Betanews | 2019-05-29 15:40:30 UTC ]
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'Business of Brexit' book goes to Biteback

Biteback will publish a book about "how and why politics and business have become utterly disconnected in the past decade", entitled F**k Business: The Business of Brexit, by Iain Anderson, chairman of Cicero Group. Continue reading at The Bookseller

[ The Bookseller | 2019-05-09 00:00:00 UTC ]
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Campaigners hail 'seismic shift' in diversity of US children's books

Number of books featuring African Americans has more than doubled in the past decade, with Asian Americans triplingCampaigners have hailed a “seismic shift” in US children’s publishing after statistics showed that the number of kids’ books featuring African-American characters has more than... Continue reading at The Guardian

[ The Guardian | 2019-03-22 00:00:00 UTC ]
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