Innovation In Advertising Requires a New Perspective

We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go about our day. We shop on them. We socialize on them. We watch TV and read books on them, and do all sorts of other amazing things. The past decade of mobile has literally created new businesses and whole categories of businesses never done or thought of before. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-11-13 00:00:00 UTC ]

Other news stories related to: "Innovation In Advertising Requires a New Perspective"


Frankfurt Book Fair 2013: The Publisher: Innovator or Traditionalist?

There is no denying that the past decade has seen some mighty changes within the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
More news stories like this


Editor's Letter: Summer? What summer?

In each issue of Distro, Executive Editor Marc Perton publishes a wrap-up of the week in news. In the US, Labor Day traditionally marks the end of the lazy days of summer, and the beginning of the busy fall season. While this summer was hardly quiet -- it included, you might recall, major... Continue reading at Engadget

[ Engadget | 2013-09-07 00:00:00 UTC ]
More news stories like this


Digital Dominates Event Attendance Marketing

Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this


VIDEO: Music to read books by

The Bookshop Band write songs inspired by the books of visiting authors like The Unlikely Pilgrimage of Harold Fry's Rachel Joyce. Continue reading at BBC News

[ BBC News | 2013-07-22 00:00:00 UTC ]
More news stories like this


Will Kindle take off in China?

Amazon's Kindle e-reader is now available in China. But the Chinese Government may not be a fan and, as many Chinese use their phones to read books, the Kindle may face an uphill battle. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-06-11 00:00:00 UTC ]
More news stories like this


Transformative Time for Tin House

Over the past decade and a half Tin House magazine, which began publishing in spring 1999, and Tin House Books, which started as an imprint with Bloomsbury in 2002 before becoming an independent press in 2005, have carved out a niche in the small press world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
More news stories like this


Best-selling Author: "Public Libraries Deprive Writers Of Royalties"

"Horrible Histories" author Terry Deary told a newspaper that public libraries are a drain on government resources that deprive authors of royalty checks. Best-selling childrens' book author Terry Deary has become the first major writer to speak up against the concept of public libraries. In... Continue reading at Fast Company

[ Fast Company | 2013-02-19 00:00:00 UTC ]
More news stories like this


Bestselling author riles many, calling libraries 'no longer relevant'

British writer Terry Deary, author of the 'Horrible Histories' children's series, says that libraries have 'had their day' and that there is no 'entitlement to read books for free.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-15 00:00:00 UTC ]
More news stories like this


Grub Street’s Castellani Practices What He Teaches

Over the past decade, Christopher Castellani—artistic director of Grub Street in Boston, one of the country’s largest literary centers—has written a trio of novels about an Italian immigrant family, the Grassos, a family much like his own. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
More news stories like this


Three Booksellers Look Back

For the past decade the American Booksellers Association has been warning about the need for succession plans and the graying of booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
More news stories like this


In China, 25 Million People Use Only Their Cell Phones to Read Books

Mobile reading may revive entire genres of literature, such as mid-length novels and poems, which have fallen out of favor. Continue reading at The Atlantic

[ The Atlantic | 2012-11-28 00:00:00 UTC ]
More news stories like this


Assets That Earn: Revenue-Generating Content

It’s been a year since Steve Jobs passed away, and yet it’s still easy to be reminded of his legacy in the publishing industry. It’s omnipresent in the equipment used to create content, especially the operating system th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
More news stories like this


Windows 8 Offers Publishers a New App Platform to Deliver Content

Today, Microsoft launched its newest PC and tablet operating system–Windows 8. The latest installment of Windows will feature app-based capabilities, and offer users the ability to purchase and download apps from the Windows Store. To coincide with the launch, Condé Nast, Bonnier and Northern... Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-26 00:00:00 UTC ]
More news stories like this


Apple's iBooks App Gets a Refresh

Apple announced on Tuesday a new version of its iBooks application, the iOS-based software which allows mobile users to read books on their tablets and smartphones. Version 3.0 of the new app comes with a continuous scrolling feature, fuller integration with Apple's iCloud, Facebook and Twitter... Continue reading at AllThingsD

[ AllThingsD | 2012-10-23 00:00:00 UTC ]
More news stories like this


Nook for Web Lets You Sample and Read Books From Your Browser

Barnes & Noble catches up to Amazon and Google with a Web-based ebook service. Continue reading at AllThingsD

[ AllThingsD | 2012-07-17 00:00:00 UTC ]
More news stories like this


"Spotify for books" service launches

Written By: Lisa Campbell Publication Date: Thu, 30/06/2011 - 15:58 An online view-on-demand books service dubbed “the Spotify of books” has launched today. 24symbols, created by a Spanish team co-founded by Justo Hidalgo, is offering access to 1,000 book titles for a subscription fee. The... Continue reading at The Bookseller

[ The Bookseller | 2011-06-30 00:00:00 UTC ]
More news stories like this