Innovation In Advertising Requires a New Perspective

We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go about our day. We shop on them. We socialize on them. We watch TV and read books on them, and do all sorts of other amazing things. The past decade of mobile has literally created new businesses and whole categories of businesses never done or thought of before. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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At war with the woke: A fresh perspective makes the same tired arguments

In ‘Woke Racism,’ Black linguist John McWhorter takes issue with those set on fighting oppression Continue reading at The Washington Post

[ The Washington Post | 2021-11-26 13:00:00 UTC ]
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Industry must innovate and look outside London, FutureBook told

The industry must source talent in innovative ways and focus on hiring differently and looking outside London if any tangible progress is to be made on representation, The Bookseller’s FutureBook Conference heard. Continue reading at The Bookseller

[ The Bookseller | 2021-11-20 01:33:30 UTC ]
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An expanded perspective, and a controversial claim, on America’s revolution

Woody Holton looks beyond the founders to find who shaped the push for independence. Continue reading at The Washington Post

[ The Washington Post | 2021-11-19 13:00:00 UTC ]
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Naomi Krupitsky’s ‘The Family’ is a mafia tale with a unique perspective

Filled with sharp descriptive details of New York City, the focus here is on homes, church, school, and the lives of women and children. Continue reading at The Washington Post

[ The Washington Post | 2021-11-03 11:00:00 UTC ]
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Advertising Week Daily: TikTok’s berries and cream, Hot Pockets in esports, and more

Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age

[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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A Librarian’s Perspective on E-Lending

Library ebooks have become famously important in our pandemic times. A librarian weighs in on why they're not just a COVID thing. Continue reading at Book Riot

[ Book Riot | 2021-10-20 10:36:00 UTC ]
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Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
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PRH to require masks in US offices but UK policy differs

Penguin Random House will require staff to wear masks “at all times and in all areas, including inside offices” in the US, but the firm's UK employees will follow a different policy. Continue reading at The Bookseller

[ The Bookseller | 2021-08-25 05:32:23 UTC ]
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‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
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How L.A.'s most innovative pop-up bookstore (barely) survived the pandemic

Before Covid, A Good Used Book was a pop-up bookshop thriving across L.A. It's back to physical business this month — at the end of a long, hard road. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-08-05 13:00:28 UTC ]
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Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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How Juul found success: Innovation and addiction

The e-cigarette-maker promised a safer product but got teens hooked, Jamie Ducharme writes. Continue reading at The Washington Post

[ The Washington Post | 2021-07-23 12:00:00 UTC ]
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Continued Expansion and Innovation at Hung Hing

Expansion continues at Hung Hing Printing Group’s main production site in Heshan. The capacity expansion has culminated in a new plant in Hanoi, Vietnam, which officially opened for business in November 2019 and has since received a host of certifications, including ISO90001, ISO14001, FSC, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Headline lands Azmat's 'insightful, perspective-shifting' Sex Bomb

Headline has landed Sex Bomb, a "hilarious, compelling and conversation-starting" memoir from stand-up comedian, podcast host and writer Sadia Azmat. Continue reading at The Bookseller

[ The Bookseller | 2021-05-24 11:30:11 UTC ]
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Jerusalem International Book Forum: Perspectives on the Pandemic

Day 2 of digital discussions at the Jerusalem International Book Forum examine the impact of the coronavirus on international book publishing. The post Jerusalem International Book Forum: Perspectives on the Pandemic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-05-04 18:43:37 UTC ]
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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek

[ AdWeek | 2021-03-01 21:30:00 UTC ]
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How to build the city of the future, according to Ikea’s innovation lab

‘The Ideal City’ collects the most successful urban ideas from around the world, to serve as a sort of cookbook of best practices for city leaders. By the end of the century, if cities continue to grow at current rates, the world’s urban space may expand by 618,000 square miles—the equivalent... Continue reading at Fast Company

[ Fast Company | 2021-02-03 07:00:40 UTC ]
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Shamrock Capital Acquires Bayard Advertising

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[ AdWeek | 2021-01-27 23:07:08 UTC ]
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