Innovation In Advertising Requires a New Perspective

We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go about our day. We shop on them. We socialize on them. We watch TV and read books on them, and do all sorts of other amazing things. The past decade of mobile has literally created new businesses and whole categories of businesses never done or thought of before. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-11-13 00:00:00 UTC ]
News tagged with: #move faster #operating system #watch tv #read books #amazing things #past decade

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Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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Ideapress: Where Quality Meets Innovation

When it comes to publishing a business book, bestselling author, entrepreneur, and publisher Rohit Bhargava knows quality when he sees it. Alongside his wife, Chhavi Arya, he’s the cofounder of Ideapress, a hybrid publisher that specializes in out-of-the-box business titles. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
More news stories like this | News stories tagged with: #digital advertising #rupert murdoch #news corporation #majority stake #book publisher #news corp


IPA’s Africa Publishing Innovation Fund Pivots to Accessibility in Fourth Year

In its fourth and final year, IPA’s Africa Publishing Innovation Fund will support publishers in accessibility. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Opening the Literary World to Everyone’ ur readers will recall that at mid-June, we had the announcement of the Africa... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-29 10:33:25 UTC ]
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Centuries of innovations in Western music, presented at a fast tempo

Musical notation, polyphony, opera and jazz are among the significant leaps that Stuart Isacoff explores. Continue reading at The Washington Post

[ The Washington Post | 2022-06-17 12:00:27 UTC ]
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Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Leading NFT blockchain Flow announces $725 million Ecosystem Fund to drive Web3 innovation

The fund will be available to developers globally and will focus on those in the decentralized finance, gaming, and digital content space. Flow, one of the leading blockchains in the Web3 arena, has announced the launch of a new fund designed to spur innovation among those building apps, games,... Continue reading at Fast Company

[ Fast Company | 2022-05-10 09:00:23 UTC ]
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This children’s book about design should be required reading for CEOs

Jason Mayden’s new book breaks down design so simply that a child can get it, so your C-suite stands a chance, too. Jason Mayden has lived many lives. Starting as Nike’s first Black industrial design intern, he went on to become lead designer of the Jordan brand, launch his own children’s shoe... Continue reading at Fast Company

[ Fast Company | 2022-05-09 08:00:37 UTC ]
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Why Reading Holocaust Books Written From a Jewish Perspective Matters

When learning about the Holocaust, it's important to center Jewish voices and books that don't shy away from the brutal realities of it. Continue reading at Book Riot

[ Book Riot | 2022-04-28 10:35:00 UTC ]
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Centering Diverse Perspectives

As the two-year anniversary approaches of the murder of George Floyd on May 25, 2020, new and forthcoming books reflect religion and spirituality publishers’ intensified efforts to recruit and acquire books by BIPOC authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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Valve Steam Deck wows reviewers: ‘The most innovative gaming PC in 20 years’

The Steam Deck, Valve’s take on a Switch-style portable PC gaming machine, is perhaps the most anticipated piece of portable hardware since…well, since the Nintendo Switch. So it’s understandable that the technology press is champing at the bit to devour every detail about it, even well before... Continue reading at PC World

[ PC World | 2022-02-09 18:09:04 UTC ]
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Valve’s Steam Deck wows reviewers: ‘The most innovative gaming PC in 20 years’

The Steam Deck, Valve’s take on a Switch-style portable PC gaming machine, is perhaps the most anticipated piece of portable hardware since…well, since the Nintendo Switch. So it’s understandable that the technology press is champing at the bit to devour every detail about it, even well before... Continue reading at PC World

[ PC World | 2022-02-08 14:47:24 UTC ]
More news stories like this | News stories tagged with: #haptic feedback #console gamers #expect vibration #enhance immersion #poo stain #white sheet #weeks left #syncing progress #today epic #linux version #incomplete glimpses #huge library #starting price #february 25th #big promises #libraries


Jason Epstein, Legendary Editor and Book Biz Innovator, Dies at 93

The longtime Random House editor, who combined a deep passion for books with a shrewd business mind and, as a result, made multiple major contributions to 20th Century literary and publishing history, died on February 4. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-07 05:00:00 UTC ]
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A more sympathetic perspective on Silicon Valley’s venture capitalists

With engaging stories and little-known details, Sebastian Mallaby defends the role of VC firms. Continue reading at The Washington Post

[ The Washington Post | 2022-02-04 13:00:25 UTC ]
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Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
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5 Books from a Cat’s Perspective on Human Nature, by Rachel Hubbard

Lit Lists The past year and a half of being stuck inside and working from home has led many of us to turn to our pets as consistent conversational companions. For some, we have even adopted the peculiar social practices of our furry friends. If you are... Continue reading at World Literature Today

[ World Literature Today | 2021-12-09 15:24:00 UTC ]
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At war with the woke: A fresh perspective makes the same tired arguments

In ‘Woke Racism,’ Black linguist John McWhorter takes issue with those set on fighting oppression Continue reading at The Washington Post

[ The Washington Post | 2021-11-26 13:00:00 UTC ]
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Industry must innovate and look outside London, FutureBook told

The industry must source talent in innovative ways and focus on hiring differently and looking outside London if any tangible progress is to be made on representation, The Bookseller’s FutureBook Conference heard. Continue reading at The Bookseller

[ The Bookseller | 2021-11-20 01:33:30 UTC ]
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An expanded perspective, and a controversial claim, on America’s revolution

Woody Holton looks beyond the founders to find who shaped the push for independence. Continue reading at The Washington Post

[ The Washington Post | 2021-11-19 13:00:00 UTC ]
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