We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go about our day. We shop on them. We socialize on them. We watch TV and read books on them, and do all sorts of other amazing things. The past decade of mobile has literally created new businesses and whole categories of businesses never done or thought of before. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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Twitter and Facebook told they will be held more responsible for the content they publishBritain’s chief data regulator has said the online political advertising industry will be forced to reform for good as a result of the Cambridge Analytica scandal.Elizabeth Denham, the head of the... Continue reading at The Guardian
[ The Guardian | 2018-06-05 00:00:00 UTC ]
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Despite fears of a physical store "retail apocalypse," NPD BookScan's Kristen McLean outlined a future for indie booksellers driven by experimentation and selling books in more places. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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The New York Rights Fair has announced two new sessions on innovation in international rights and licensing for its inaugural fair, which will be held from May 30 to June 1 at the Metropolitan Pavilion in New York. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-15 00:00:00 UTC ]
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A program that provides more than 27,000 educators with weekly poetry and teaching materials to support it has won the 2018 Innovations in Reading Prize from the National Book Foundation. The post Industry Notes: ‘Teach This Poem’ Wins National Book Foundation’s Innovations Prize appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-11 00:00:00 UTC ]
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A debut author flyposted Penguin Random House's offices in London's Vauxhall as part of a guerrilla marketing stunt to promote his new book. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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Transworld has pre-empted a book on innovation from the founding editor-in-chief of Wired magazine’s UK edition, David Rowan. Continue reading at The Bookseller
[ The Bookseller | 2018-04-26 00:00:00 UTC ]
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The Week in Libraries, April 13, 2018—Among this week's headlines: No MLS required for the next ALA boss; Wanda Brown wins ALA presidency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
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The first ever FutureBook 40 list of UK book industry innovators, sponsored by Kortext, is here. Continue reading at The Bookseller
[ The Bookseller | 2018-04-07 00:00:00 UTC ]
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Get a digital copy of the Spring 2018 Publishing Perspectives Magazine, out in print at the London Book Fair next week. This issue puts a focus on diversity in book publishing. The post Download the Spring 2018 Publishing Perspectives Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-04 00:00:00 UTC ]
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The appointment of Daniel Ropers as Springer Nature c.e.o. last autumn—succeeding career publisher Derk Haank, who took the company through the integration period following the merger that created it three years ago—came from left field. Although Ropers is quick to stress that the scholarly... Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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In a controversial presentation at last month’s University Press Redux Conference, Steven Hill, head of policy at the Higher Education Funding Council for England, confirmed that all long-form narrative work, including monographs, must be published Open Access in order to qualify for the 2027... Continue reading at The Bookseller
[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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Andrew Franklin, m.d. of Profile Books, gives a publisher's perspective on the topic of author pay. Continue reading at The Bookseller
[ The Bookseller | 2018-03-03 00:00:00 UTC ]
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Nicola Solomon, chief executive of the Society of Authors, makes the case for author pay. Continue reading at The Bookseller
[ The Bookseller | 2018-03-03 00:00:00 UTC ]
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Touting again a 'mix of book publishing people and people from media companies and ancillary companies,' this year's PubTechConnect conference will focus on innovation in many forms. The post PubTechConnect in Its Second Year: Mixing Media Viewpoints on Innovation, Diversity appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-01 00:00:00 UTC ]
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Twitter made a move to protect brands from having their advertisements appear alongside objectionable content by tweaking the requirements for participation in its Amplify program for publishers. Vice president of emerging content products Mike Park announced in a blog post that in order to... Continue reading at AdWeek
[ AdWeek | 2018-02-23 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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With challenges to so many voices becoming shrill in so many markets, Publishing Perspectives' Spring Global Overview Edition will spotlight the book industry's champions of diversity and efforts to promote it. The post Publishing Perspectives’ Spring Magazine: Call for Stories on Diversity... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-09 00:00:00 UTC ]
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Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek
[ AdWeek | 2018-02-03 00:00:00 UTC ]
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