We the ad industry need to move faster.When Apple's iPhone debuted in 2007, few believed it would lead to the disruption and opportunities it has created within mobile and adjacent spaces.Mobile phones went from single-purpose devices to, in some ways, being the operating system for how we go about our day. We shop on them. We socialize on them. We watch TV and read books on them, and do all sorts of other amazing things. The past decade of mobile has literally created new businesses and whole categories of businesses never done or thought of before. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-13 00:00:00 UTC ]
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New research has highlighted the “integral role” UK academic publishing plays in facilitating innovation. Continue reading at The Bookseller
[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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Following a recent transition of leadership, with the appointment of Stephanie Mehta to editor-in-chief this past February and Amanda Smith as VP, publisher in April 2017, the focus of Fast Company is also leaning towards innovation, both in the coverage of the topic and the implementation of... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-31 00:00:00 UTC ]
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This week sees the release of Leonard Cohen's posthumous volume The Flame: Poems and Selections. Among the song lyrics and notebook extracts that comprise the book are selections of new poetry, much of it touching on ageing and mortality, but not without characteristic humour. Continue reading at Stuff
[ Stuff | 2018-10-26 00:00:00 UTC ]
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[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
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At 10:30 a.m. daily, join us on the International Stage, Hall 5.1 (A128), for talks on the industry and subscriptions, publishing and politics, and augmented reality at its most practical. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Your Morning Break With Newsmakers hile at... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-10 00:00:00 UTC ]
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HarperCollins UK CEO Charlie Redmayne, in preparation for his keynote address at Frankfurter Buchmesse's 'The Markets' conference: 'It's ways of taking storytelling into new areas.' The post ‘The Markets’ Keynote at Frankfurt: Charlie Redmayne on Realistic Innovation appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-05 00:00:00 UTC ]
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Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age
[ Advertising Age | 2018-09-29 00:00:00 UTC ]
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HarperCollins imprint 4th Estate will publish an investigation into innovation by science writer Matt Ridley. The Genome author’s new book, How Innovation Works: Serendipity, Energy and the Saving of Time, focuses on the history and theory of innovation. It puts the development of new... Continue reading at The Bookseller
[ The Bookseller | 2018-09-26 00:00:00 UTC ]
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Adweek’s CEO is implementing a culture of innovation and entrepreneurship to drive the brand in becoming an industry educator. Over the past two years, Jeff Litvack has worked to diversify and strengthen Adweek’s revenue stream, while developing a staff of hand-selected, self-motivators. By... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-26 00:00:00 UTC ]
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Indies From the Madding Crowd, Imagined Things, Hunting Raven, Mostly Books, Moon Lane Ink and Newham Bookshop have all been named winners of the Independent Bookshop Innovation Award. Continue reading at The Bookseller
[ The Bookseller | 2018-09-11 00:00:00 UTC ]
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THE ARTS+ at Frankfurter Buchmesse looks at the 'cultural heritage of tomorrow,' introducing a new creative AI forum, and stating three 'micro-conferences.' The post Frankfurter Buchmesse’s THE ARTS+ Contextualizes AI, Innovation, and Cultural Legacy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-28 00:00:00 UTC ]
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At a high-level conference organized by CANIEM, Mexican publishers were encouraged to embrace change and innovation, including new ways to promote reading and book sales. The post ‘Go Out and See the World’: Mexico’s Publishers Urged To Accelerate Innovation appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-27 00:00:00 UTC ]
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When Walgreens launched a new loyalty program for its beauty lines in 2016, it coupled it with an advertising campaign to drive signups. As part of this campaign, it turned to the USA Today Network to reach its target audience: Women. What’s odd about picking the USA Today Network for this... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-23 00:00:00 UTC ]
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Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at The Bookseller
[ The Bookseller | 2018-07-14 00:00:00 UTC ]
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CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up... Continue reading at AdWeek
[ AdWeek | 2018-06-25 00:00:00 UTC ]
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The awards recognize the nation’s “most innovative public libraries and librarians for community-based library programs that engage citizens in reading and strengthen the social and cultural fabric of their community.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-22 00:00:00 UTC ]
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Starting Thursday (June 21), advertisers on Facebook can no longer promote weapon accessories and other related items to people under 18. The social network already had restrictions in place banning ads for weapon sales and modifications, such as magazines, but weapons accessories--such as... Continue reading at AdWeek
[ AdWeek | 2018-06-19 00:00:00 UTC ]
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Pan Macmillan has unveiled the regional shortlists for its Independent Bookshop Innovation Award, launched in February as part of Macmillan’s 175th anniversary celebrations. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
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Firm changes initial ad for ‘news credibility specialists’ to ‘news publisher specialists’Facebook has advertised for “news credibility specialists” to fact-check content that appears on its site, after accusations of bias and the ongoing controversy over fake news. Almost two years after the... Continue reading at The Guardian
[ The Guardian | 2018-06-08 00:00:00 UTC ]
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