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When Walgreens launched a new loyalty program for its beauty lines in 2016, it coupled it with an advertising campaign to drive signups. As part of this campaign, it turned to the USA Today Network to reach its target audience: Women. What’s odd about picking the USA Today Network for this... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-23 00:00:00 UTC ]
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Amazon saw a 23% rise in sales in the third quarter (ending September 30th) to $25.4bn ($20.6bn in third quarter 2014). Net income stood at $79m in the third quarter, compared to a loss of $437m in the same period in 2014. The results follow a profitable second quarter of the year. Amazon is... Continue reading at 'The Bookseller'
[ The Bookseller | 2015-10-24 00:00:00 UTC ]
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