Scrappy isn’t necessarily a word you’d use to describe a publishing company that houses the two best-selling titles on U.S. newsstands, but at Bauer Media Group USA, the company’s mindset is exactly that. Since Steven Kotok joined the organization as CEO in 2016, he has divested its entire... Continue reading >> [ Source: Folio Magazine | 2019-11-06 16:53:12 UTC ]
The display-ad business model is reaching its saturation point, spurring a need for digital publishers to come up with a new approach. Continue reading >> [ Source: Knowledge@Wharton | 2016-11-18 00:00:00 UTC ]
Food-themed social videos have been all the rage, but everything has a saturation point. So publishers including BuzzFeed, Thrillist Media Group and NowThis are glomming on to booze-related content. Seems cocktail stirring, like the hands-in-bowls genre, is well suited to the 30-second,... Continue reading >> [ Source: Digiday | 2016-07-08 00:00:00 UTC ]