The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
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In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek
[ AdWeek | 2016-05-16 00:00:00 UTC ]
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Independent bookshops from St Ives to Ireland are among the 62 to receive the final round of grants from author James Patterson. Continue reading at The Bookseller
[ The Bookseller | 2016-05-13 00:00:00 UTC ]
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In the face of common pressures, traditionally competitive publishers have realized they can command more weight against the dominance of Facebook and Google by collaborating. The latest example is national newspaper Trinity Mirror and specialist magazine group Dennis. Trinity Mirror will cherry... Continue reading at Digiday
[ Digiday | 2016-05-12 00:00:00 UTC ]
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In Journey, Aaron Becker’s wordless debut picture book, a lonely girl embarks on a voyage of adventure and danger after going through a magic door she draws on her bedroom wall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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With BookExpo America set to open in Chicago this week, American Booksellers Association CEO Oren Teicher reported to the AP a 63-store increase in membership from last year. The jump marks the seventh straight year that the ABA has swelled in its ranks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-09 00:00:00 UTC ]
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The Copyright Clearance Center has acquired London-based publishing solutions company Ixxus. Continue reading at The Bookseller
[ The Bookseller | 2016-05-05 00:00:00 UTC ]
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Mendeley's co-founder Jan Reichelt is focused on the end user. He speaks to Benedicte Page. Continue reading at The Bookseller
[ The Bookseller | 2016-04-30 00:00:00 UTC ]
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St Ives, the parent company of book printer Clays, has warned of lower profits for the final quarter of 2016 and the next financial year because of “global economic uncertainty”. Continue reading at The Bookseller
[ The Bookseller | 2016-04-27 00:00:00 UTC ]
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Henry Holt & Company has undergone a number of incarnations since it was formed in 1866, when Henry Holt partnered with Frederic Leypoldt to publish books under the name Leypoldt & Holt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-22 00:00:00 UTC ]
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Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at The New York Times
[ The New York Times | 2016-04-18 00:00:00 UTC ]
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Irish startup Writing for Tiny allows users to create personalized books with characters of all sizes and colors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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BBC Worldwide is to take a 10% stake in Curtis Brown, which is set to "unlock further production opportunities" for the agency's talent. Continue reading at The Bookseller
[ The Bookseller | 2016-04-15 00:00:00 UTC ]
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Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear... Continue reading at AdWeek
[ AdWeek | 2016-04-13 00:00:00 UTC ]
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Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age
[ Advertising Age | 2016-04-07 00:00:00 UTC ]
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by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run... Continue reading at Digiday
[ Digiday | 2016-04-06 00:00:00 UTC ]
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Payments to BuzzFeed and others reflects Facebook’s desire to ensure Live has sufficient engaging contentFacebook is paying news publishers and broadcasters, including the New York Times, BuzzFeed and Sky, to provide content on its live video service.Video has become a priority for Facebook and... Continue reading at The Guardian
[ The Guardian | 2016-04-06 00:00:00 UTC ]
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