Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Earlier this year, Google outlined upcoming changes to its marketing-leading Chrome browser that are likely to prompt seismic changes for digital media trading with the company's leading privacy executive tipping the privacy overhaul for a 2019 launch. Speaking last week at Adweek's inaugural... Continue reading at AdWeek
[ AdWeek | 2019-07-29 18:27:32 UTC ]
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As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek
[ AdWeek | 2019-07-26 18:48:49 UTC ]
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Peg Alford Pursell’s second book, A Girl Goes Into the Forest, contains a collection of 67 short stories exploring moments in the lives of women. Pursell’s first book, Show Her a Flower, a Bird, a Shadow, was recognized as a 2017 Indies finalist and a finalist and honorable mention in fiction... Continue reading at Electric Literature
[ Electric Literature | 2019-07-25 11:00:57 UTC ]
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Bluemoose Books has sold Ronan Hession’s debut Leonard and Hungry Paul to Melville House in America following a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-07-24 14:13:37 UTC ]
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In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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Viking has won a nine-way auction to publish Brixton-based youth worker Ciaran Thapar’s non-fiction debut, billed as "the first book to explore the youth violence epidemic". Continue reading at The Bookseller
[ The Bookseller | 2019-07-21 12:18:01 UTC ]
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Today, Google announced that Youngstown, Ohio, will be the first city in its Compass Experiment, a joint venture with newspaper publishing company McClatchy to revive local news. The announcement couldn't be more timely, as Youngstown's long standing... Continue reading at Engadget
[ Engadget | 2019-07-18 17:49:00 UTC ]
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Orion has secured a thriller by Brighton-based journalist Catherine Quinn through a “significant six-figure” deal following a seven-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-07-18 08:50:31 UTC ]
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The former Lord Mayor of Sheffield Magid Magid’s first book, a personal “manifesto for change”, will be published by Bonnier Books UK following a six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-07-18 02:14:46 UTC ]
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Seven Dials has snapped up Feed Your Family For £20 a Week by Lorna Cooper within 24 hours of submission, following a whirlwind four-publisher auction with multiple pre-empt attempts. Continue reading at The Bookseller
[ The Bookseller | 2019-07-12 00:40:31 UTC ]
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Expanding its partnership with Book Aid International during its 140th year, the Blackwell's bookstore chain is auctioning four signed editions. The post Book Aid International Benefits from Blackwell’s Auction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-08 05:30:25 UTC ]
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Europa Editions UK has secured Karen Powell's "extraordinary" debut novel at auction. Continue reading at The Bookseller
[ The Bookseller | 2019-07-03 08:02:49 UTC ]
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Simon & Schuster imprint Scribner has triumphed in a four-way auction for US editor Megha Majumdar's debut novel. Continue reading at The Bookseller
[ The Bookseller | 2019-07-01 16:44:32 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 09:00:00 UTC ]
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Following a “highly competitive” seven-way bidding war, Atlantic Books has acquired a prison diary by BAFTA-nominated filmmaker Chris Atkins from his time at HMP Wandsworth. Continue reading at The Bookseller
[ The Bookseller | 2019-06-27 02:41:09 UTC ]
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Scribner has landed Kim Jiyoung, Born 1982 by South Korean novelist Cho Nam-Joo following a four-way bidding war. Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 20:50:56 UTC ]
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