Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
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The Publishers Association has welcomed a judge's decision ruling that digital versions of the Times and Sunday Times should be subject to a zero-rate of VAT, saying it supports the central message of the Axe the Reading Tax campaign. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 04:06:09 UTC ]
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Authors including Joanna Harris and Richard Flanagan are raising money for firefighters battling bushfires in Australia by offering signed books, illustrations, experiences and writers' services in a Twitter auction. Continue reading at The Bookseller
[ The Bookseller | 2020-01-06 19:12:57 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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In the Dec. 23 print edition of the Book of Lists, you’ll find hundreds of CEOs, presidents and other top executives listed alongside the organizations they run. Even more business leaders are... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-12-23 17:05:52 UTC ]
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Court says state is entitled to any profits from Permanent Record because its publication breached non-disclosure agreementsEdward Snowden is not entitled to the profits from his memoir Permanent Record, and any money made must go to the US government, a judge has ruled.Permanent Record, in... Continue reading at The Guardian
[ The Guardian | 2019-12-20 13:20:57 UTC ]
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The Publishers Association has welcomed the latest ruling from the Court of Justice of the European Union (CJEU) on the exhaustion of e-book rights, which has found the re-sale of second-hand e-books infringes copyright. Continue reading at The Bookseller
[ The Bookseller | 2019-12-19 20:42:11 UTC ]
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Snowden's recently published memoir violated the terms of his employment contract. Continue reading at Slate
[ Slate | 2019-12-18 11:37:41 UTC ]
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Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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Bloomsbury Continuum has won a five-way bidding war for a “manifesto for modern masculinity” by Book of Man founder Martin Robinson. Continue reading at The Bookseller
[ The Bookseller | 2019-12-15 15:29:43 UTC ]
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If the recent Chrome Dev Summit was evidence of what Google thinks is hot in web development, then frameworks were one of the clear winners. More specifically, client-side frameworks and libraries like Angular, Vue and React, and larger web frameworks like Next.js. We spoke to Tim Neutkens, lead... Continue reading at Betanews
[ Betanews | 2019-12-13 14:35:38 UTC ]
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Alix O’Neill’s memoir of growing up in a Republican area of Belfast during the 1990s has gone to Fourth Estate Continue reading at The Bookseller
[ The Bookseller | 2019-12-10 02:33:14 UTC ]
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Irish poet Elaine Feeney’s "dazzlingly inventive" debut novel As You Were will be published by Harvill Secker following an auction. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 15:33:42 UTC ]
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Viking's new editorial director Tom Killingbeck has made his first acquisition at the publisher following a four-way bidding war for a "sweeping history" of birdlife and humankind by scientist and writer Tim Birkhead. Continue reading at The Bookseller
[ The Bookseller | 2019-11-28 01:11:17 UTC ]
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While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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Pushkin Press has sold YA debut Bearmouth by Liz Hyder to Norton in the US following a three-way bidding war. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 19:34:40 UTC ]
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Following Bernardine Evaristo’s historic Booker Prize win, translation rights to her novel Girl, Woman, Other (Hamish Hamilton) have been snapped up in 21 territories. Continue reading at The Bookseller
[ The Bookseller | 2019-11-19 06:13:51 UTC ]
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The Brontë Society in Haworth has won an auction to bring one of Charlotte Brontë’s rare ‘little books' back home. Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 12:51:15 UTC ]
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John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
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