Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
News tagged with:
#made sense
#makes sense
#digital advertising
#good read
Philippa Gregory has rewritten Princess Florizella for her grandchildren, with a special edition to be published next month. Continue reading at The Bookseller
[ The Bookseller | 2019-09-16 06:13:26 UTC ]
More news stories like this | News stories tagged with:
#philippa gregory
#special edition
Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
More news stories like this | News stories tagged with:
#print media
#full page
#editorial content
#digital publishing
Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#tail end
#social disease
#nielsen
Gaby Wood, literary director of the Booker Prize Foundation, championed the "inclusive" nature of the award's current entry criteria at last night's celebration of the 2019 shortlist. Continue reading at The Bookseller
[ The Bookseller | 2019-09-04 02:23:00 UTC ]
More news stories like this | News stories tagged with:
#gaby wood
#literary director
A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
More news stories like this | News stories tagged with:
#upfront negotiations
#ad sales
#conde nast
Faber has snapped up the rights to a debut Dutch novel by 28-year-old poet and dairy farmer Marieke Lucas Rijneveld following a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-09-01 15:44:03 UTC ]
More news stories like this |
Caitlin Horrocks’s debut novel builds on a rich tradition of women writers who complicate the myth of male virtuosity until it crumbles. Continue reading at The Atlantic
[ The Atlantic | 2019-09-01 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#caitlin horrocks
#rich tradition
#women writers
#debut novel
Caitlin Moscatello recounts the 2018 midterms, which saw more female candidates than ever. Continue reading at The Washington Post
[ The Washington Post | 2019-08-30 12:14:40 UTC ]
More news stories like this | News stories tagged with:
#american politics
Blind magician Chad Allen has entertained audiences for 20 years at Hollywood's Magic Castle. His latest trick: an audio comic book whose heroine does battle in Trump's America. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-26 14:00:59 UTC ]
More news stories like this | News stories tagged with:
#comic book
News Corp said it would not take a cut of ad revenue generated by articles from Knewz.com. Continue reading at Media Week
[ Media Week | 2019-08-23 08:34:39 UTC ]
More news stories like this | News stories tagged with:
#news corp
John Clubbe examines how an era of “new and strange ideas” influenced the composer and his works. Continue reading at The Washington Post
[ The Washington Post | 2019-08-16 12:25:27 UTC ]
More news stories like this |
The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with:
#revenue appeared
#magazine company
#hearst
Commissioner Andrew Colvin tells MPs the investigation is ‘ongoing’The Australian federal police commissioner has not ruled out prosecuting the News Corp journalist Annika Smethurst, telling parliament’s intelligence and security committee the investigation into leaked material remains... Continue reading at The Guardian
[ The Guardian | 2019-08-14 00:57:26 UTC ]
More news stories like this | News stories tagged with:
#security committee
#news corp
HQ has triumphed in a four-way auction for an "inspiring and deeply moving" novel by Josie Lloyd, inspired by her own experience, about a woman reclaiming her life after a breast cancer diagnosis. Continue reading at The Bookseller
[ The Bookseller | 2019-08-07 16:11:51 UTC ]
More news stories like this | News stories tagged with:
#hq buys
#breast cancer
#deeply moving
Sceptre has triumphed in an eight-way bidding war to win the highly anticipated Fleabag: Scriptures, the book of the BBC comedy series by its creator and star Phoebe Waller-Bridge, The Bookseller can reveal. Continue reading at The Bookseller
[ The Bookseller | 2019-08-06 15:22:55 UTC ]
More news stories like this | News stories tagged with:
#bidding war
#booksellercan reveal
Bloomsbury has won a 15-publisher bidding war for a book on grief by podcaster Cariad Lloyd, in “one of the fiercest auctions” managed by agent Nelle Andrew of PFD, for a "significant" six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2019-08-04 20:54:25 UTC ]
More news stories like this | News stories tagged with:
#six-figure deal
#bloomsbury
Pan Macmillan has snapped up the autobiography of Shane "Shakey" Byrne, the most successful British Superbike Championship rider in history, in a three-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2019-08-01 00:46:31 UTC ]
More news stories like this | News stories tagged with:
#three-publisher auction
#pan macmillan
#memoir
Bloomsbury has won an auction for academic Samantha Walton’s exploration of the "long cultural legacy of the ‘nature cure’". Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 23:59:19 UTC ]
More news stories like this | News stories tagged with:
#bloomsbury