Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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During the Digital Media Asia 2019 conference held in Hong Kong in October, tech giant Google reiterated its support for Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-04 18:00:50 UTC ]
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William Collins has triumphed in a three-way auction to publish Financial Times journalist Simon Mundy’s "urgent and practical" book on how climate change will transform global industry, economy and international development. Continue reading at The Bookseller
[ The Bookseller | 2019-10-23 16:03:08 UTC ]
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Chatto & Windus has triumphed in a hotly-contested eight-way auction to publish an "extraordinarily brave" memoir about faith, loss and addiction. Continue reading at The Bookseller
[ The Bookseller | 2019-10-23 09:08:05 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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W&N has landed the "virtuoso" debut novel from poet Sam Riviere in a multi-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2019-10-18 05:10:37 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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W&N has triumphed in a seven-publisher auction for Aztec historian Caroline Dodds Pennock’s untold story of the Native Americans who discovered Europe. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 19:15:44 UTC ]
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Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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HarperCollins has triumphed in a nine-way auction to publish Girl A by slushpile debut author Abigail Dean, with international rights sold in seven territories as well as an ongoing auction in Brazil and offers in Portugal and Israel. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 18:13:43 UTC ]
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Fourth Estate will publish film director and documentary maker Sarah Aspinall’s memoir, following an auction. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 16:28:03 UTC ]
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Weidenfeld & Nicolson has snapped up Liquid History by historian Dr Vanessa Taylor in a "significant five-figure" deal following a five-way UK auction, with bidding in the US still underway. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 13:28:56 UTC ]
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Raven Books has snapped up Greenwich Park by debut author Katherine Faulkner following a "passionately fought auction" with four publishers head-to-head in the final round. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 07:49:05 UTC ]
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The Booker Prize has been jointly won by Margaret Atwood’s The Testaments (Chatto & Windus) and Bernardine Evaristo’s Girl, Woman, Other (Hamish Hamilton). Continue reading at The Bookseller
[ The Bookseller | 2019-10-14 08:52:37 UTC ]
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Century has snapped up the "wickedly-funny and heartbreaking" memoirs of an Anti-Social Behaviour Officer following a major 14-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 22:25:39 UTC ]
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Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek
[ AdWeek | 2019-10-10 20:54:51 UTC ]
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An auction of various things from the estate of Anthony Bourdain, the late writer, chef, and TV host, is happening now through October 30, and it includes a number of Bourdain’s early writings. The current bid for the original manuscript of A Chef’s Christmas, his 2002 holiday audiobook, is... Continue reading at Literrary Hub
[ Literrary Hub | 2019-10-10 18:10:41 UTC ]
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Transworld has snapped up the first book from Vogue columnist Nell Frizzell, The Panic Years: Dates, Doubts and the Mother of all Decisions, following a 13-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-10-10 15:25:44 UTC ]
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Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
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