Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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Bluebird has won a multi-publisher auction for a “landmark” book on the menopause from Mariella Frostrup and Alice Smellie. Continue reading at The Bookseller
[ The Bookseller | 2020-06-04 04:03:45 UTC ]
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Black Bear Pictures has optioned Naoise Dolan's debut novel Exciting Times for television. Continue reading at The Bookseller
[ The Bookseller | 2020-05-28 21:51:46 UTC ]
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Profile Books will publish an exploration of condensed matter physics, The Physicks of Dirt by Felix Flicker. Continue reading at The Bookseller
[ The Bookseller | 2020-05-28 18:10:41 UTC ]
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PRH imprint Windmill is to publish debut psychological thriller Whoever You Are, Honey by Olivia Gatwood. Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 23:41:26 UTC ]
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Hodder & Stoughton has acquired The Rehearsals, described as a high-concept love story that follows a couple who find themselves forced to keep re-living the day of their wedding rehearsal over and over. Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 10:09:35 UTC ]
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No one will be charged in connection with the leak of plans to extend spying powers, Australian federal police sayThe Australian federal police has ruled out pursuing charges against the News Corp journalist Annika Smethurst or anyone else for her story revealing plans to extend the Australian... Continue reading at The Guardian
[ The Guardian | 2020-05-27 04:33:28 UTC ]
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Granta Books has acquired lecturer Alex Hyde’s first novel, Violets, in a four-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 06:51:31 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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Claudia Winkleman's debut book Quite has been snapped up by HQ following a 14-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 14:55:00 UTC ]
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Viking has scooped an “urgent clarion call” for the British farming industry by Sarah Langford in a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 01:34:01 UTC ]
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In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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Hachette Books Ireland has acquired former state pathologist Dr Marie Cassidy's memoir in a six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-05-01 00:07:05 UTC ]
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In a 5-4 decision, the U.S. Supreme Court this week held that annotations added to the State of Georgia’s legal code are not eligible for copyright protection. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-27 04:00:00 UTC ]
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Weidenfeld & Nicolson has acquired Moth by debut author Melody Razak, a "dark and sweeping" story of pre-partition India, in a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-04-26 13:47:24 UTC ]
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Pushkin Children’s Books has triumphed in a four-publisher auction for two novels in a series from debut author Daisy May Johnson. Continue reading at The Bookseller
[ The Bookseller | 2020-04-24 03:45:59 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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