Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Picador has won a six-publisher auction for Jackie Polzin's “irresistible” debut Brood, a novel about grief, motherhood and chickens. Continue reading at The Bookseller
[ The Bookseller | 2020-10-19 19:47:31 UTC ]
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Puffin has acquired debut middle-grade series, The Accidental Diary of B.U.G, from author-illustrator talent Jen Carney in a "heated" six-figure auction. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 21:47:37 UTC ]
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Michael Joseph’s major 2021 debut The Push by Ashley Audrain has been optioned by Heyday Television. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 21:02:26 UTC ]
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Bloomsbury has secured 27-year-old novelist and mathematician Stephen Buoro's debut novel, The Five Sorrowful Mysteries of Andy Africa. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 13:01:22 UTC ]
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The Paris commercial court has rejected the demand by Vivendi SE and the UK's Amber Capital for Hachette Livre parent company Lagardère SCA to hold an early extraordinary shareholders meeting. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 11:42:49 UTC ]
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Author Liz Pichon is spearheading an auction to raise money for the National Literacy Trust, as part of her latest book launch. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 15:05:27 UTC ]
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Since introducing the Google News Initiative in 2018, the company has used the $300 million journalism project to fight disinformation and help publishers make money. Now, Google is also investing in journalism-specific software with Journalist Studi... Continue reading at Engadget
[ Engadget | 2020-10-14 11:00:47 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Faber associate publisher Louisa Joyner and publisher Alex Bowler have appealed to the Women's Prize to "revisit" its new rules around eligibility "to consider the lived experience of now excluded writers". Continue reading at The Bookseller
[ The Bookseller | 2020-10-07 14:48:15 UTC ]
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Chatto & Windus has won a six-way auction for organic food grower Claire Ratinon's “beautiful and moving” memoir Unearthed: On Race and Roots, How the Soil Taught Me I Belong. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 23:59:18 UTC ]
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HarperCollins division Egmont has acquired three books from debut children’s author Ian Mark in a "heated" six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-10-04 17:03:36 UTC ]
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A federal judge this week denied former national security adviser John Bolton’s motion to dismiss the government's case against him, finding that the government has presented sufficient evidence to support its claim that Bolton breached his confidentiality agreements by publishing his memoir... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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Headline Review will publish Freya Berry's debut novel, The Dictator’s Wife, as a lead hardback launch in 2022. Continue reading at The Bookseller
[ The Bookseller | 2020-10-01 22:16:14 UTC ]
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Syncing with Google Drive is one of the easiest ways to safeguard your data. And you can even specify how much of your internet connection’s bandwidth to use. As our digital libraries get larger and larger, we’re fortunate to be living in a time when cloud-based storage keeps getting cheaper and... Continue reading at Fast Company
[ Fast Company | 2020-10-01 00:00:11 UTC ]
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Michael Joseph has triumphed in a five-way auction for Evening Standard features editor Phoebe Luckhurst's “hilarious” debut novel The Lock In. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 12:02:59 UTC ]
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Fourth Estate has won a 10-publisher auction for Pauline Harmange’s I Hate Men, which caused a storm on its release in France, with calls for it to be banned. Continue reading at The Bookseller
[ The Bookseller | 2020-09-27 13:23:29 UTC ]
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HarperCollins Children's Books has triumphed in a multi-publisher auction for 'beautiful' middle grade novel The Last Bear by debut children’s author Hannah Gold. Continue reading at The Bookseller
[ The Bookseller | 2020-09-23 18:38:42 UTC ]
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Bluebird has won a 14-way auction for actor David Harewood's “landmark” memoir on how racism impacts mental health. Continue reading at The Bookseller
[ The Bookseller | 2020-09-23 18:22:15 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Sphere has announced Irish journalist Edel Coffey’s debut novel, Breaking Point, will be a superlead for the publisher in 2022, following a multi-publisher auction and six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 14:51:31 UTC ]
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