Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Hodder has acquired the rights to "a history of time" from watchmaker and historian Rebecca Struthers following a "fiercely fought", seven-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 00:29:45 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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In her latest novel, 'Rodham,' one of America's finest fiction writers goes inside the mind of a Clinton. (Yes, that Clinton.) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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Juno Dawson answers our questions about her exposé of the fashion industry, Meat Market (Quercus Children's Books), which has been shortlisted for the YA Book Prize 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-04-16 11:54:29 UTC ]
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Court quashed warrant but did not order federal police to destroy material, exposing Annika Smethurst and source to possible prosecutionThe News Corporation journalist Annika Smethurst has won a high court case challenging the legality of the police raid on her home seeking the source of leaked... Continue reading at The Guardian
[ The Guardian | 2020-04-15 00:35:17 UTC ]
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This is your guide to discovering free Google books and creating your own Google books library, with both classic and contemporary titles. Continue reading at Book Riot
[ Book Riot | 2020-04-13 10:34:51 UTC ]
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The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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Both Google and Facebook have acted surprisingly quickly to remove disinformation related to the COVID-19 virus over the past few weeks, considering their somewhat mixed track record when it comes to removing hoaxes, conspiracy theories, and trolls related to political campaigns. But experts... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-09 11:45:11 UTC ]
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Hodder & Stoughton has won a seven-way auction to acquire rights to Infinity in a Reed, an account of the invention of books in the ancient world by classicist Irene Vallejo. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 12:33:34 UTC ]
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The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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Ant & Dec, aka Anthony McPartlin and Declan Donnelly, are publishing a book with Sphere this September—Once Upon a Tyne: Celebrating 30 Years Together on Telly–following a 12-way auction in January. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 12:30:50 UTC ]
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On March 2, Judge Orinda Evans delivered her third ruling in the long-running copyright case over college course readings, and recent filings suggest the biggest issue that remains is who will pay the bills for the last 12 years of litigation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-30 04:00:00 UTC ]
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Raven Books has won the American noir classic, Nightmare Alley, in a “hotly contested” six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 09:22:48 UTC ]
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W&N is publishing Irish author Cathy Sweeney's debut collection of short stories, described as a "look at the world from a lopsided perspective", following a "heated" auction. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 07:58:19 UTC ]
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Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian
[ The Guardian | 2020-03-27 01:06:05 UTC ]
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The maverick, ‘free-range’ kids’ list has been behind a number of breakout authors and series since its inception in 2000—and has no plans to alter its approach any time soon... Continue reading at The Bookseller
[ The Bookseller | 2020-03-26 23:01:42 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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Google has launched a new program called Stadia Makers that could lead to the release of more titles for the platform, particularly ones from experienced indie developers. The tech giant has announced the project during its virtual Games Developer Su... Continue reading at Engadget
[ Engadget | 2020-03-24 12:31:00 UTC ]
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A sobering reminder of what’s already been broken, and a way for Americans to fix it. Continue reading at The Washington Post
[ The Washington Post | 2020-03-20 12:00:00 UTC ]
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