Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Picador has snapped up a new collection of poetry from 2019 Rathbones Folio Prize winner Raymond Antrobus in a multi-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2020-07-22 16:59:05 UTC ]
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Mary L Trump's Too Much and Never Enough (S&S) has done more than enough to reach the top of the Amazon Charts, zipping straight to the top of the Most-Sold: Non-Fiction chart, as Ian Rankin's In a House of Lies (Orion) holds the Most-Sold: Fiction top spot. Continue reading at The Bookseller
[ The Bookseller | 2020-07-21 22:13:31 UTC ]
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Bloomsbury has won an 11-way auction to publish the first book by model, activist and writer Munroe Bergdorf. Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 03:05:04 UTC ]
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Wildfire has won a seven-way auction for "an inspiring, thought-provoking and moving" book that, exploring human desire, takes the reader behind the closed doors of a therapy session. Continue reading at The Bookseller
[ The Bookseller | 2020-07-16 06:45:30 UTC ]
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HQ has triumphed in a five-way auction for the “deliciously provocative” debut adult novel from Laurie Elizabeth Flynn. Continue reading at The Bookseller
[ The Bookseller | 2020-07-15 18:55:22 UTC ]
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The Borough Press has won a three-way auction for the adult debut by Emily M Danforth, an “utterly immersive and hugely compelling” queer gothic novel. Continue reading at The Bookseller
[ The Bookseller | 2020-07-15 01:51:54 UTC ]
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Publishers are clamouring to land debuts and big-name authors via auctions and high pre-empt bids as they look for sure-fire hits following months of disruption, agents say. Continue reading at The Bookseller
[ The Bookseller | 2020-07-14 07:30:14 UTC ]
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Picador has triumphed in a six-way auction for I Heard What You Said by Jeffrey Boakye, a “smart and witty” look at racism in British schools. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 18:10:33 UTC ]
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Sphere is publishing debut author Jacqueline Bublitz’s novel Before You Knew My Name, pitched as "The Lovely Bones for a new generation", plus a second book. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 08:04:20 UTC ]
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In April, French regulators ordered Google to help develop a system to reward the country's news outlets with licensing fees when portions of their stories are displayed on the tech giant's news tab or in its search results. The decision was hailed as a triumph for publishers by those favoring... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-08 17:40:51 UTC ]
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Virago has acquired I’m Still Here: Black Dignity in a World Made for Whiteness by Austin Channing Brown in an eight-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 21:39:52 UTC ]
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Judge Alan Scheinkman held that because Simon & Schuster is not a party to the confidentiality agreement at the heart of the case, they could not be restrained from going ahead with planned publication of Mary J. Trump's book without a full hearing of the facts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-02 04:00:00 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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HarperCollins has triumphed in a heated six-publisher auction for the debut novel by Nita Prose, the pen name for vice president and editorial director at Simon & Schuster in Canada, Nita Pronovost. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 11:27:10 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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Michael Joseph has acquired The Downfall and a second novel, Eden Lost, by debut author Laure Van Rensburg in a six-figure deal after a six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-06-21 20:13:47 UTC ]
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A federal judge ruled Saturday that former U.S. national security adviser John Bolton can move forward in publishing his tell-all book despite efforts by the Trump administration to block the release because of concerns that classified... Continue reading at CBC
[ CBC | 2020-06-20 14:56:06 UTC ]
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