Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-18 05:01:00 UTC ]
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Google has signed a three-year agreement to carry content from News Corp publications. In the US, UK and Australia, Google’s News Showcase will now feature stories from The Wall Street Journal, MarketWatch and other outlets. The financial terms of th... Continue reading at Engadget
[ Engadget | 2021-02-17 18:42:24 UTC ]
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News Corp will receive ‘significant payments’ to feature news outlets in Google’s News ShowcaseGoogle and Rupert Murdoch’s News Corp have signed a multi-year partnership that will lead to the search engine paying for journalism from news sites around the world, including the Wall Street Journal,... Continue reading at The Guardian
[ The Guardian | 2021-02-17 17:11:57 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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HarperFiction has snapped up debut author and Faber Academy graduate Ella King's "beautiful, shocking" Bad Fruit in a five-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 18:31:35 UTC ]
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Allen Lane has won a four-way auction for a “vivid and unexpected” group biography of four creative pioneers by Harriet Baker. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 19:57:05 UTC ]
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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Virago has acquired Womb: The Inside Story of Where We All Began by Leah Hazard, to publish as its lead publication in spring 2023, following an eight-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 09:01:35 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News
[ ABC News | 2021-01-29 23:10:00 UTC ]
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Pan Macmillan's sustainability imprint One Boat has triumphed in a nine-publisher auction for A Bigger Picture, billed as “part rousing manifesto, part poignant memoir” from Ugandan climate activist Vanessa Nakate. Continue reading at The Bookseller
[ The Bookseller | 2021-01-24 15:12:29 UTC ]
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Commercial herring fishing has suffered in recent years due to new restrictions. Continue reading at ABC News
[ ABC News | 2021-01-23 17:51:58 UTC ]
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Sphere will publish Christine Simon's debut novel The Patron Saint of Second Chances in 2022. Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 05:08:20 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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Following a six-way auction, Yellow Kite has acquired the first trade book on the subject of lymphatic system, written by LA-based expert Lisa Levitt Gainsley whose clients have included the likes of Selma Blair and Freida Pinto. Continue reading at The Bookseller
[ The Bookseller | 2021-01-21 15:09:11 UTC ]
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Penguin Michael Joseph has acquired a "unique" and "chilling" debut thriller, Breathless, from mountaineer and former Puffin editor Amy McCulloch, in a two-book deal, following a six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 19:05:59 UTC ]
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Major seasonal sales impacted the bestseller charts in China in November, as illustrated books saw strong performances from two children's book series. The post China Bestsellers: November’s Big Sales Rule the Charts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-05 17:22:03 UTC ]
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'Maybe there are lessons to be learned from rule-breaking,' writes Richard Charkin, with a new memoir as his case in point. The post Richard Charkin: ‘Thank Goodness for the Rule-Breakers’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-04 13:04:57 UTC ]
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The book, titled “Oh, the Places You’ll Boldly Go!”, hewed too closely to the original to be considered a parody under the “fair use” doctrine, a three-judge federal appeals panel declared. Continue reading at The New York Times
[ The New York Times | 2020-12-21 19:27:18 UTC ]
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