Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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In “Index, a History of,” scholar Dennis Duncan delivers an informative and witty history of those oft-overlooked back pages. Continue reading at The Washington Post
[ The Washington Post | 2022-02-18 13:00:05 UTC ]
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Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch. The post The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-15 13:00:00 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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Books owned by The Snow Goose author up for sale this week include Ian Fleming first editions inscribed for his former colleagueA first edition of Diamonds Are Forever, in which Ian Fleming thanks his friend and fellow author Paul Gallico for “spread[ing] his wings over my first-born [Casino... Continue reading at The Guardian
[ The Guardian | 2022-01-26 10:27:30 UTC ]
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Trapeze has signed Nihal Arthanayake’s "game-changing" Let’s Talk: How to Have Better Conversations following a four-way auction. Continue reading at The Bookseller
[ The Bookseller | 2022-01-25 22:13:43 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Fourth Estate has triumphed in an 11-publisher auction for Yomi Adegoke’s "entertaining and daring" debut novel. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 11:55:31 UTC ]
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Usborne has triumphed in a seven-way auction for a middle-grade story by debut author G M Linton celebrating family, friendship and being proud of who you are and your heritage. Continue reading at The Bookseller
[ The Bookseller | 2022-01-12 02:12:44 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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Oxford University Press dominates Nielsen’s academic charts, with 19 of the top 20 titles, however Mary Beard’s latest—and its hefty average selling price—has given a boost to its publisher Princeton University Press. Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 23:46:44 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Transworld has triumphed in a 10-way auction for His Name is George Floyd by two Washington Post reporters, Robert Samuels and Toluse Olorunnipa. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 17:52:20 UTC ]
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The Bodley Head has landed historian Tabitha Stanmore's debut, Cunning Folk: Life in the Era of Practical Magic, after a six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 12:33:10 UTC ]
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