The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch

Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch. The post The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2022-02-15 13:00:00 UTC ]
News tagged with: #publishers including #spo efforts #trade desk #wapo join #openpath launch #open bidding

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Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
More news stories like this | News stories tagged with: #$3 billion #e-commerce site #growing rapidly #ad business #share data #media partners #living rooms


Facebook Audience Network Joined Google’s Open Bidding Program

Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek

[ AdWeek | 2018-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising revenue


Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group

This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition. The post Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-31 00:00:00 UTC ]
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Sloane Crosley’s ‘Cult Classic’ takes aim at start-up culture

Sloane Crosley’s second novel is an unromantic comedy satirizing start-up culture, modern dating, city-dwelling aesthetes and other millennial woes. Continue reading at The Washington Post

[ The Washington Post | 2022-06-09 14:43:17 UTC ]
More news stories like this | News stories tagged with: #cult classic #sloane crosley


Publisher Trade Group Letter Calls Out Apple and Google App Stores in Antitrust Bills

Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee advocating for two bills that would curtail the dominance of tech giants in the U.S. The Open App Markets... Continue reading at AdWeek

[ AdWeek | 2022-02-22 22:10:40 UTC ]
More news stories like this | News stories tagged with: #publishers including #tech giants


Samsung’s Galaxy Tab S8 Ultra takes aim at the PC’s weak points

People turn to large Android tablets for streaming and even work, and Samsung’s new Galaxy Tab S8 family of tablets—with screens now up to 14.1 inches—offer massive, detailed displays for both consuming and creating content. While the large panels can feel a little awkward in tablet mode,... Continue reading at PC World

[ PC World | 2022-02-09 15:00:00 UTC ]
More news stories like this | News stories tagged with: #book cover #power button #portrait mode #single app


The Peace Prize of the German Book Trade Opens for 2022 Nominations

The Peace Prize of the German Book Trade, which honors contributions to 'peace, humanity, and understanding,' has opened for 2022 nominations. The post The Peace Prize of the German Book Trade Opens for 2022 Nominations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-01-13 14:14:57 UTC ]
More news stories like this | News stories tagged with: #german book #peace prize


The Bookseller launches annual Christmas trading survey for indies

The Bookseller is inviting independent bookshops across the UK and Ireland to complete its annual Christmas trading survey. Continue reading at The Bookseller

[ The Bookseller | 2021-12-20 17:57:32 UTC ]
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Glaister returns to trade with launch of book recommendation website Litalist

The founder of The Book People, Seni Glaister, is launching a new retail platform for bookshops, Litalist, next year—and there are incentives for early adopters. Continue reading at The Bookseller

[ The Bookseller | 2021-12-03 11:15:06 UTC ]
More news stories like this | News stories tagged with: #early adopters #seni glaister #book people


Bookselling still not 'particularly diverse' say trade figures, as New Futures project launches

Bookselling is still “not particularly diverse” say trade figures, as a scheme launches to help entrepreneurs from underrepresented communities start bookshops. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 08:43:41 UTC ]
More news stories like this | News stories tagged with: #trade figures


An Exuberant Trading Floor Opens Sharjah Publishers’ Conference

Sharjah International Book Fair's fully physical 40th edition has kicked off with eager trading activity and a three-day conference. The post An Exuberant Trading Floor Opens Sharjah Publishers’ Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-01 02:14:36 UTC ]
More news stories like this | News stories tagged with: #international book #conference appeared #three-day conference


Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
More news stories like this | News stories tagged with: #hearst


‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #ad tech


PW Launches New U.S. Book Trade Fair for May

Publishers Weekly will launch a new American publishing trade fair. The U.S. Book Show will run virtually May 26-28 and will offer events and programming for the domestic and international publishing industry, including booksellers, librarians, publishers, and self-published authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book trade #publishers weekly #american publishing #international publishing #self-published authors #book show #pw launches


Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0

The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:23:42 UTC ]
More news stories like this | News stories tagged with: #nielsen #open web #trade desk #latest company


Al Sharpton to Open Fall Regional Trade Show Season

For the first time, all eight regional bookseller associations are sponsoring a national kickoff to the fall shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-27 04:00:00 UTC ]
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Audible takes 'eye-opening' exploration of race and relationships

Audible is releasing an “eye-opening” exploration of race and relationships from couple Tineka Smith and Alex Court. Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 18:03:26 UTC ]
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Skein lifts off with aim of taking underrepresented writers to new heights

After the huge success of This Hostel Life, which grew out of a chance meeting about asylum seeker accommodation, Skein Press has its sights set high Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 03:35:09 UTC ]
More news stories like this | News stories tagged with: #huge success


‘Nothing Is Wrong and Here Is Why’ takes hilarious aim at the current administration. But it’s not all fun and games.

Alexandra Petri’s new essay collection makes our current sociopolitical dumpster fire not just very funny but stingingly poignant. Continue reading at The Washington Post

[ The Washington Post | 2020-06-15 08:18:15 UTC ]
More news stories like this | News stories tagged with: #current administration