Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch. The post The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2022-02-15 13:00:00 UTC ]
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Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch. The post The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-15 13:00:00 UTC ]
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move, "Publishers are increasingly using unified auctions to maximize their advertising revenue. Bidding, as... Continue reading at AdWeek
[ AdWeek | 2018-12-15 00:00:00 UTC ]
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This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition. The post Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-31 00:00:00 UTC ]
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Barnes & Noble followed up sales increases in 2022 with more gains in 2023 and CEO James Daunt said the bookseller is "entering a period of significant growth." Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
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The International Publishers Association has a series of events during Frankfurt Book Fair, many open to trade visitors and exhibitors. The post At Frankfurter Buchmesse: IPA Events Open to Trade Visitors, Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-26 23:54:02 UTC ]
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Simon & Schuster is introducing a new "multi-platform education and resources program" during this year's Banned Books Week, as part of an effort to expand the publisher's response to the book bans and challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age
[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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Cambridge University Press reports that 400 of its journals offer open-access options to publishers; 66 with fully open access and 340 hybrid. The post Cambridge University Press Aims for Full Open Access by 2025 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-14 11:01:59 UTC ]
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After launching a frontlist marketing service in July that built on Open Road's Ignition program the promotes backlist e-book titles, the company has unveiled its second iteration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
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Bologna Children's Book Fair at 60 makes a major rights-trading change, opening its Agents' Center to adult as well as children's content. The post Rights Edition: Bologna Opens Its Agents’ Center to Adult Trade appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-09 18:33:47 UTC ]
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Sloane Crosley’s second novel is an unromantic comedy satirizing start-up culture, modern dating, city-dwelling aesthetes and other millennial woes. Continue reading at The Washington Post
[ The Washington Post | 2022-06-09 14:43:17 UTC ]
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Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee advocating for two bills that would curtail the dominance of tech giants in the U.S. The Open App Markets... Continue reading at AdWeek
[ AdWeek | 2022-02-22 22:10:40 UTC ]
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People turn to large Android tablets for streaming and even work, and Samsung’s new Galaxy Tab S8 family of tablets—with screens now up to 14.1 inches—offer massive, detailed displays for both consuming and creating content. While the large panels can feel a little awkward in tablet mode,... Continue reading at PC World
[ PC World | 2022-02-09 15:00:00 UTC ]
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The Peace Prize of the German Book Trade, which honors contributions to 'peace, humanity, and understanding,' has opened for 2022 nominations. The post The Peace Prize of the German Book Trade Opens for 2022 Nominations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-13 14:14:57 UTC ]
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The Bookseller is inviting independent bookshops across the UK and Ireland to complete its annual Christmas trading survey. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 17:57:32 UTC ]
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The founder of The Book People, Seni Glaister, is launching a new retail platform for bookshops, Litalist, next year—and there are incentives for early adopters. Continue reading at The Bookseller
[ The Bookseller | 2021-12-03 11:15:06 UTC ]
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Bookselling is still “not particularly diverse” say trade figures, as a scheme launches to help entrepreneurs from underrepresented communities start bookshops. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 08:43:41 UTC ]
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Sharjah International Book Fair's fully physical 40th edition has kicked off with eager trading activity and a three-day conference. The post An Exuberant Trading Floor Opens Sharjah Publishers’ Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-01 02:14:36 UTC ]
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