The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch

Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch. The post The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2022-02-15 13:00:00 UTC ]
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Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-08 04:01:00 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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PW Launches New U.S. Book Trade Fair for May

Publishers Weekly will launch a new American publishing trade fair. The U.S. Book Show will run virtually May 26-28 and will offer events and programming for the domestic and international publishing industry, including booksellers, librarians, publishers, and self-published authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
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Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0

The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:23:42 UTC ]
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Al Sharpton to Open Fall Regional Trade Show Season

For the first time, all eight regional bookseller associations are sponsoring a national kickoff to the fall shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-27 04:00:00 UTC ]
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Audible takes 'eye-opening' exploration of race and relationships

Audible is releasing an “eye-opening” exploration of race and relationships from couple Tineka Smith and Alex Court. Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 18:03:26 UTC ]
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Skein lifts off with aim of taking underrepresented writers to new heights

After the huge success of This Hostel Life, which grew out of a chance meeting about asylum seeker accommodation, Skein Press has its sights set high Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 03:35:09 UTC ]
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‘Nothing Is Wrong and Here Is Why’ takes hilarious aim at the current administration. But it’s not all fun and games.

Alexandra Petri’s new essay collection makes our current sociopolitical dumpster fire not just very funny but stingingly poignant. Continue reading at The Washington Post

[ The Washington Post | 2020-06-15 08:18:15 UTC ]
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Bad Form Young Writers’ Prize launches with trade support

Bad Form, the quarterly literary review magazine, is launching a new prize for young black, Asian, Arab and other non-white fiction writers based in the UK, with support from across the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2020-06-14 17:30:53 UTC ]
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Bradshaw launches literary agency to help crack open 'London-centric' industry

Sophie Bradshaw, former non-fiction publisher at The History Press, has launched a new literary agency and editorial consultancy, drawing on her 17 years’ experience in the industry. Continue reading at The Bookseller

[ The Bookseller | 2020-05-21 08:11:42 UTC ]
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Spotify takes aim at Audible with help from Harry Potter

Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. The move underscores the streaming giant's efforts to invade all things digital audio. Continue reading at Advertising Age

[ Advertising Age | 2020-05-05 18:54:51 UTC ]
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DHA launches virtual open day

David Higham Associates (DHA) has announced this year's open day will take place online, due to the Covid-19 pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-27 19:47:27 UTC ]
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New Launches at Meredith and Penske; Trade Show M&A “Evaporates” | News & Notes

Call it a case of fortuitous timing: as the nation's unemployment rate approaches historic levels and Americans brace for the second major economic downturn in a decade, Meredith Corp. announced this week that it just so happens to have a new personal-finance-focused print and digital magazine... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-07 17:21:16 UTC ]
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Trade trio launches £10,000 crowdfunder for booksellers hit by Covid-19 crisis

Three members of the trade have launched a £10,000 crowdfunder raising money for hardship grants to help booksellers hit by the coronavirus crisis. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 07:43:54 UTC ]
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Trade rallies to launch emergency hardship funds for authors and booksellers

The trade has pulled together to launch a series of emergency measures to support authors and booksellers affected financially as a result of the coronavirus outbreak.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-19 17:45:38 UTC ]
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Horace Bent and the trade take the fight to Covid...sort of

I prepared as if LBF was going to happen, beginning with a vigourous pre-fair free solo ascent of El Capitan in Yosemite with Andrew “Danger is My Middle Name” Nurnberg. Free soloing means no ropes or protective gear and I was nervously looking up at the famously tough 3,000-foot cliff face—and... Continue reading at The Bookseller

[ The Bookseller | 2020-03-13 00:31:17 UTC ]
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Headline and Koomson launch open casting call for black female audiobook narrators

Headline and Dorothy Koomson have launched "Find My Verity", an open casting call designed to bring more black female voices into the world of audiobooks. Continue reading at The Bookseller

[ The Bookseller | 2020-02-17 06:25:35 UTC ]
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In ‘Such a Fun Age,’ Kiley Reid takes aim at race and class in America

In her debut novel, Reid weaves together the story of a babysitter experiencing a quarter-life crisis and the tale of her privileged employer. Continue reading at The Washington Post

[ The Washington Post | 2020-01-07 00:07:56 UTC ]
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Charles Schwab takes sharper aim at Robinhood as it pursues younger clients

Chuck Schwab said his company will soon introduce fractional-stock trading and other services designed to appeal to younger clients. The founder and chairman of Charles Schwab (NYSE: SCHW) told The Wall Street Journal on Thursday that introducing the new services is the next step after dropping... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-18 18:05:16 UTC ]
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At Frankfurter Buchmesse: Key IPA Events Are Open to Trade Visitors

The International Publishers Association this year opens several targeted informational programs to Frankfurt's trade visitors this week. The post At Frankfurter Buchmesse: Key IPA Events Are Open to Trade Visitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-14 06:30:55 UTC ]
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