Agency Brief: get into the weeds of the latest wins, hires and acquisitions

Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-04 20:07:05 UTC ]
News tagged with: #campbell ewald #opperman weiss #diego sarmiento #senior copywriter #ting teng #dalit zagorin #tim lindstedt #client services #education including #missouri division #disney parks #spotty success #important epiphany #dawn brings #kansas city—brings #digital content #publishers including #privately owned

Other Publishing stories related to: ' Agency Brief: get into the weeds of the latest wins, hires and acquisitions '


All the latest production moves, hires and partnerships: October 16, 2019

Park Pictures has signed director Jaci Judelson for U.S. commercial and worldwide representation.  Judelson's Gatorade “Sisters in Sweat” spot starring Serena Williams won a Cannes Lion, two Clios and a One Show award in 2018. She has also directed spots and branded films for the likes of... Continue reading at Advertising Age

[ Advertising Age | 2019-10-16 14:14:29 UTC ]
More news stories like this | News stories tagged with: #macmillan #executive producer #santa monica


This week's agency moves, hires, and partnerships: October 14, 2019

Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars. Gabriel Guedelha joins The Via Agency as... Continue reading at Advertising Age

[ Advertising Age | 2019-10-14 19:04:03 UTC ]
More news stories like this | News stories tagged with: #digital media #active international #senior director #creative director #american express #nbc universal #vice president


HMP Launches European Division With Latest Event Acquisition

HMP—a B2B events, education and media provider to the healthcare industry—closed a pair of acquisitions this week, swelling its portfolio to more than 300 annual live events and establishing a dedicated European division for the first time. On Thursday, HMP acquired Provascular, GmbH, the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-11 15:19:45 UTC ]
More news stories like this | News stories tagged with: #bottom line #separate transactions #b2b media


All the latest production moves, hires and partnerships: September 18, 2019

Merman, the production company founded by actor and writer Sharon Horgan, has formed a joint venture partnership with the talent and literary agency Independent Talent Group (ITG) to exclusively produce advertising and branded content.  ITG is taking an equity stake within Merman London and will... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 13:57:25 UTC ]
More news stories like this | News stories tagged with: #literary agency #music videos #years working #sao paulo


All the latest production moves, hires and partnerships: July 10, 2019

Los Angeles-based Hey Baby has added Polish-born filmmaker Stash Capar to its roster, his first representation in the United States. Capar worked between the U.K., Scandinavia and Dubai on assignments as an editor and promo producer for a decade before filming his own indie project, which was... Continue reading at Advertising Age

[ Advertising Age | 2019-07-10 14:04:36 UTC ]
More news stories like this | News stories tagged with: #digital content #clients including #katy perry #launch campaign #facebook watch #feature film #special projects


Jai triumphs over 200 entries to win Borough and Good Literary Agency prize

Sophie Jai's debut novel Wild Fires was selected out of 200 entries to win The Borough Press and The Good Literary Agency open submission. Continue reading at The Bookseller

[ The Bookseller | 2019-07-09 18:07:57 UTC ]
More news stories like this | News stories tagged with: #literary agency


Uber’s Latest Lawsuit Calls Out Agencies, Advertisers and Now Ad Tech

Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at AdWeek

[ AdWeek | 2019-06-19 20:45:09 UTC ]
More news stories like this | News stories tagged with: #e-book #supply chain #legal battle #ad tech


Hobnobbing hall of famers and Stagwell's latest stake: Agency Brief

Fame! If you couldn't get tickets to our Ad Age A-List & Creativity Awards gala on Monday April 15, there's always the American Marketing Association’s Hall of Fame induction at R/GA the following evening. A trio of the ad world’s power brokers are getting their due there: Keith Weed, chief... Continue reading at Advertising Age

[ Advertising Age | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global cmo #senior vp #steph curry


Heath Agency’s Prema Raj Wins Second DRF David Miller Bursary

The program, which features international work experience and travel, supports literary agents and rights directors in their formative professional years and is an initiative of the Deborah Rogers Foundation. The post Heath Agency’s Prema Raj Wins Second DRF David Miller Bursary appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights directors


Democrats still haven't figured out that legal weed is a winning issue

One person suggested Amazon bookstores should replace public libraries. Readers disagreed. Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers disagreed


The Good Agency wins major grant to boost diversity in publishing

The £580,000 Arts Council England funding will support new initiative to find and develop black and minority ethnic, disabled and LGBTQ writersA new literary agency, which aims to discover “the next generation of diverse writers” and “blow open the pipeline” for them, is being launched by the... Continue reading at The Guardian

[ The Guardian | 2017-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary landscape #working class #julia kingsford #literary agent #good agency #nikesh shukla #good immigrant


Helsinki Literary Agency Authors Win Both the Finlandia Prize and the Junior Prize

The agency, formed by three publishing houses, this year has captured both the 'adult' Finlandia Prize and the junior prize in children's literature. The post Helsinki Literary Agency Authors Win Both the Finlandia Prize and the Junior Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing houses


An Award-Winning Acquisition: Newbery and Caldecott Collection Finds Its Forever Home

A feel-good story about a personal passion-turned-profession, a selfless act, and a few fortuitous connections. And a very happy ending for a cherished collection of Newbery and Caldecott books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #happy ending #forever home


Thrillist Media Group Is the Latest Media Company to Launch an In-House Agency

Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive... Continue reading at AdWeek

[ AdWeek | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #page views #digital marketing


If this were the '90s, Apple's latest acquisition would be a Kinko's

Want to make a digital magazine but Apple's iBook Author app just doesn't offer what you want? Then perhaps Cupertino's latest buy could signal a coming change that'll help you out. The iPhone company has purchased Prss, the digital publishing outfit... Continue reading at Engadget

[ Engadget | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazine #latest acquisition


Minumsa Wins Korean Rights to Murakami’s Latest for Record-setting $1.5 Million

The Minumsa Publishing Group wins the rights to Haruki Murakami's latest novel, for what is said to be a record-breaking 150 million yen (about $1.49 million). Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #haruki murakami


Century wins latest self-publishing sensation

Century has won a "hotly contested" five-way auction for a self-published title, Wool,... Continue reading at The Bookseller

[ The Bookseller | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hotly contested


Channel 4 hires Hearst's Matt Salmon as head of agency sales

Channel 4 has appointed Matt Salmon, group commercial director at Hearst Magazines UK, as head of agency sales. Continue reading at Media Week

[ Media Week | 2012-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #matt salmon


Ebury and HC win latest BMS awards

Written By: Lisa Campbell Publication Date: Wed, 26/10/2011 - 14:59 Caitlin Moran’s How to Be a Woman and Darren Shan’s Ocean of Blood have won the BMS seasonal adult and children’s marketing campaign awards respectively. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-26 00:00:00 UTC ]
More news stories like this |