Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
The IBM Building at 590 Madison Ave. has one of the finest amenities in the city: A 8,200 square-foot park-like atrium with a 65-foot high glass ceiling, with dozens of chairs and tables available to everyone. “A tree-filled conservatory and public living room rolled into one,” is how the space... Continue reading at Crains New York
[ Crains New York | 2024-11-27 18:07:17 UTC ]
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Mayor Eric Adams’ administration is distancing itself from a planned acquisition of a large Bronx industrial center after it emerged that a city real estate official — who is close friends with Adams — had gone to unusual lengths to promote the deal.The administration had been in talks to... Continue reading at Crains New York
[ Crains New York | 2024-10-30 17:40:25 UTC ]
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DJI has filed a lawsuit against the US Department of Defense over its addition to the Pentagon list that designates it as a "Chinese military company." In its filing, shared by The Verge, the company said it's challenging the designation because it's "neither owned nor controlled by the Chinese... Continue reading at Engadget
[ Engadget | 2024-10-19 12:00:36 UTC ]
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A massive industrial complex in Bushwick that once served as a bread-making facility and bakery is slated for the wrecking ball to make way for one of two sprawling production studios a firm plans in the borough, records show.Manhattan-based real estate firm Bungalow Projects, which is focused... Continue reading at Crains New York
[ Crains New York | 2024-10-11 17:17:08 UTC ]
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Steam appears to have started posting a notice in its shopping cart that purchases on its storefront are only for a license and not a game, according to a notice spotted by Engadget. It looks like an attempt by the company to get ahead of a new California law coming next year that forces... Continue reading at Engadget
[ Engadget | 2024-10-11 08:51:06 UTC ]
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Sinclair's NewsON and Mindgrub have announced a collaboration to launch an Apple Vision Pro app for NewsON. This is Sinclair's first foray into spatial computing specifically for local news delivery, blending digital content with physical surroundings. Using Apple's... Continue reading at AdWeek
[ AdWeek | 2024-10-03 13:10:09 UTC ]
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Private equity group to control classified business while Mathias Döpfner and Friede Springer will run digital operationAxel Springer has struck a €13.5bn (£11.3bn) deal that will see its media assets, which include Politico, Business Insider and newspapers Bild and Die Welt, hived off into a... Continue reading at The Guardian
[ The Guardian | 2024-09-19 14:19:21 UTC ]
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Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company
[ Fast Company | 2024-09-17 16:24:38 UTC ]
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The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company
[ Fast Company | 2024-09-09 13:38:21 UTC ]
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A Manhattan-based real estate firm focused on film and digital content creation has plans for a new studio in Bushwick, records show.Founded in May 2023, Bungalow Projects filed paperwork with the Department of Buildings today to construct a 6-story production hub at 242 Seigel St. There has... Continue reading at Crains New York
[ Crains New York | 2024-08-26 17:21:58 UTC ]
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TollBit The 28-year-old founders of TollBit, a New York-based startup that is all of six months old, think we’re living in the “Napster days” of AI. Just like people of a certain generation downloaded digital music, companies are ripping off vast swaths of the internet without paying the rights... Continue reading at Engadget
[ Engadget | 2024-08-23 16:29:42 UTC ]
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Founded in 2013, Letters Bookshop in Durham, N.C., is transforming from a privately owned business to a community-supported cooperative, selling shares for $116, in an aim to sustain the store in amid a challenging retail environment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-06 04:00:00 UTC ]
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In today’s digital age, whether for personal collection, learning, later viewing, or sharing, the requirements of recording streaming videos, live TV content, or other paid videos are becoming increasingly common. However, you will inevitably encounter black screen issues when recording... Continue reading at PC World
[ PC World | 2024-07-31 10:06:33 UTC ]
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When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
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Amazon Prime built its popularity by offering subscribers faster free shipping, access to streaming movies and TV shows, and exclusive deals (most noticeably during the company’s Prime Day dealfest, coming again July 16 and 17). But Prime membership includes other perks, too: Everything... Continue reading at PC World
[ PC World | 2024-07-01 13:28:52 UTC ]
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At a glanceExpert's Rating ProsModest price for decent specsBright, clear, and colorful displayCute and funky designImpressive microphonesConsDoesn’t have good sustainNot as snazzy or speedy as competitionHinge can pinchOur VerdictThe Acer Aspire Vero 16 is pretty average in most areas, but... Continue reading at PC World
[ PC World | 2024-06-19 10:30:00 UTC ]
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Modern gaming laptops are technological modern marvels. The amount of hardware packed into a small form factor can outpace even the best desktops of years past. With such stringent high-performance and tight tolerances, the right suite of software programs can have a surprising impact on... Continue reading at PC World
[ PC World | 2024-06-14 10:30:00 UTC ]
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Publishers including The Atlantic are signing deals with the AI giant. Where does this lead? Continue reading at The Atlantic
[ The Atlantic | 2024-05-29 23:27:00 UTC ]
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The following is from Working, Studs Terkel’s the classic oral history of Americans’ working lives. * Babe Secoli She’s a checker at a supermarket. She’s been at it for almost thirty years. “I started at twelve—a little, privately owned grocery store across the street from the house. They didn’t... Continue reading at Literrary Hub
[ Literrary Hub | 2024-05-15 08:56:16 UTC ]
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Much of the recent AI hype train has centered around mesmerizing digital content generated from simple prompts, alongside concerns about its ability to decimate the workforce and make malicious propaganda much more convincing. (Fun!) However, some of AI’s most promising — and potentially much... Continue reading at Engadget
[ Engadget | 2024-05-08 19:47:26 UTC ]
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