Agency Brief: get into the weeds of the latest wins, hires and acquisitions

Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-04 20:07:05 UTC ]
News tagged with: #client services #digital content #publishers including #privately owned

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Jon Fosse Wins 2023 Nobel Prize in Literature

Norwegian author Jon Fosse has won the 2023 Nobel Prize in Literature “for his innovative plays and prose which give voice to the unsayable.” This story is developing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-05 04:00:00 UTC ]
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Bestselling author Naomi Wood wins 2023 BBC national short story award

The UEA creative writing lecturer won for Comorbidities, which judging chair Reeta Chakrabarti called a ‘sparkling gem’ that tackles serious issues with a ‘light and wry touch’• Read the story belowNaomi Wood has won the 2023 BBC national short story award for Comorbidities, a story about a... Continue reading at The Guardian

[ The Guardian | 2023-09-26 19:00:36 UTC ]
More news stories like this | News stories tagged with: #judging chair #bestselling author


VideoAmp laying off 10% of workforce in the latest measurement shakeup

The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round. Continue reading at Advertising Age

[ Advertising Age | 2023-09-14 20:19:52 UTC ]
More news stories like this | News stories tagged with: #nielsen


With the popularity of One Piece, has Netflix hit the winning formula for live-action anime adaptations?

Netflix’s live-action adaptation of Eiichiro Oda’s One Piece, the enormously successful Japanese manga and anime franchise, brings the series to a truly global audience. Continue reading at The Conversation

[ The Conversation | 2023-09-14 20:04:49 UTC ]
More news stories like this | News stories tagged with: #netflix hit #winning formula #live-action adaptation #eiichiro oda #global audience #manga


Nielsen Names New CEO in Latest Measurement Shakeup

Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position... Continue reading at AdWeek

[ AdWeek | 2023-09-14 13:35:17 UTC ]
More news stories like this | News stories tagged with: #nielsen names #effective immediately #executive chairman #nielsen


The Paris Review Wins 2023 Whiting Literary Magazine Prize

“We are thrilled to announce that The Paris Review has won a 2023 Whiting Literary Magazine Prize.” Continue reading at The Paris Review

[ The Paris Review | 2023-09-13 14:10:36 UTC ]
More news stories like this | News stories tagged with: #paris review #literary magazine


'Empty shelves with absolutely no books': Students, parents question school board's library weeding process

Several Peel District School Board students, parents and community members are concerned about a seemingly inconsistent approach to a new book weeding process intended to ensure school library books are inclusive, but that appears to have led some schools to remove thousands of books published... Continue reading at CBC

[ CBC | 2023-09-13 09:00:00 UTC ]
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Nigeria’s Aké Festival Wins First Aficionado Award

A project of the Frankfurt Book Fair and Torino Book Fair, the first Aficionado Award goes to Lola Shoneyin and her Aké Arts and Book Festival The post Nigeria’s Aké Festival Wins First Aficionado Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-12 22:14:28 UTC ]
More news stories like this | News stories tagged with: #post nigeria #aficionado award #ak arts #book festival #frankfurt book fair


US National Book Foundation: Paul Yamazaki Wins the Literarian Award

For more than 50 years a bookseller at City Lights, San Francisco's Paul Yamazaki is the National Book Foundation's Literarian Award winner. The post US National Book Foundation: Paul Yamazaki Wins the Literarian Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-06 22:16:49 UTC ]
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20 Award-Winning Historical Fiction Books

From the Pulitzer and Booker to the Walter Scott Prize and more, these award-winning historical fiction books are the best in the genre! Continue reading at Book Riot

[ Book Riot | 2023-08-24 10:36:00 UTC ]
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PW's Calvin Reid Wins CXC's Tom Spurgeon Award

Cartoon Crossroads Columbus will present the annual Tom Spurgeon Award, which recognizes individuals who have made substantial contributions to the field of comics, to former 'PW' senior news editor Reid, who in his 36-year tenure at 'PW' was instrumental in expanding the magazine's coverage of... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-24 04:00:00 UTC ]
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YouTube will trade on its own co-viewing data, sparking agency pushback

Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age

[ Advertising Age | 2023-08-21 09:00:00 UTC ]
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Keith Waldrop, Professor and Award-Winning Poet, Dies at 90

He won the National Book Award for poetry in 2009, having first been nominated 40 years earlier. He taught at Brown University for four decades. Continue reading at The New York Times

[ The New York Times | 2023-08-12 19:10:36 UTC ]
More news stories like this | News stories tagged with: #award-winning poet #brown university #national book award


KKR Wins S&S for $1.62 Billion

The private investment firm KKR has agreed to buy Simon & Schuster for $1.62 billion. When the purchase closes, S&S will operate under current leaders Jonathan Karp and Dennis Eulau and KKR promised to "support new growth initiatives" for the country's third largest trade publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-07 04:00:00 UTC ]
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The Agence France-Presse is suing Elon Musk's X over news content payments

Elon Musk and X, the site formerly known as Twitter, are in more legal trouble. The Agence France-Presse (AFP) is suing X for not engaging in discussions about payment to the French publisher in exchange for its articles appearing on the platform. In 2019, France passed neighboring rights... Continue reading at Engadget

[ Engadget | 2023-08-03 10:55:01 UTC ]
More news stories like this | News stories tagged with: #fair agreement #elon musk #content produced #law requires #digital platforms #news content #copyright law #french publisher


8 Award-Winning Literary Fiction Books You’ve Probably Never Heard Of

Despite winning awards, these little-known beautiful and thought-provoking literary fiction books, like Last of Her Name by Mimi Lok, remain criminally underrated. Continue reading at Book Riot

[ Book Riot | 2023-08-01 10:34:00 UTC ]
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NASA+ is the space agency's very own streaming platform

NASA is launching its very own streaming platform called NASA+ sometime this summer. While the space agency already livestreams launches and other events on its website, NASA+ will feature not just live broadcasts, but also collections of original video series. A handful of the first shows on... Continue reading at Engadget

[ Engadget | 2023-07-28 06:30:42 UTC ]
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Nielsen rival iSpot.tv hires Leslie Wood as chief research officer

Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients. Continue reading at Advertising Age

[ Advertising Age | 2023-07-27 12:00:00 UTC ]
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Beaton, Liu, Takeda Win Graphic Novel Eisners

Kate Beaton won two prizes and DC Comics had eight winners as the comics and graphic novel industry held its annual Eisner Awards ceremony July 21 at the start of this year's San Diego Comic-Con. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-23 04:00:00 UTC ]
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England: Christine Pillainayagam, Leah Thaxton Win the Branford Boase

Honoring both a debut author and his or her editor, England's Branford Boase Award goes this year to Christine Pillainayagam and Leah Thaxton. The post England: Christine Pillainayagam, Leah Thaxton Win the Branford Boase appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-13 18:46:03 UTC ]
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