Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Read our reviews of this year's winning works of fiction, general nonfiction, history, biography, and memoir and autobiography. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
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Much of the recent AI hype train has centered around mesmerizing digital content generated from simple prompts, alongside concerns about its ability to decimate the workforce and make malicious propaganda much more convincing. (Fun!) However, some of AI’s most promising — and potentially much... Continue reading at Engadget
[ Engadget | 2024-05-08 19:47:26 UTC ]
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Vladimir Kara-Murza, 42, won the Pulitzer Prize for commentary for his Washington Post columns about Russian politics and society — all of which he wrote in prison. Continue reading at CBC
[ CBC | 2024-05-08 19:11:21 UTC ]
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The US$35,000 Aspen Words Literary Prize goes to Isabella Hammad, whose 'Enter Ghost' explores the Palestinian diaspora. The post Isabella Hammad Wins the 2024 Aspen Words Literary Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-26 13:34:35 UTC ]
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Manga for readers 12 and under is still a small category in the U.S., so it’s big news that Scholastic will begin publishing manga under its Graphix imprint. First up: an updated take on Osamu Tezuka’s Unico series, first published in 1976. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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Manga for readers 12 and under is still a small category in the U.S., so it’s big news that Scholastic will begin publishing manga under its Graphix imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets--the U.S. and Canada in the Americas and France and the U.K. in Europe. The luxury jewelry brand... Continue reading at AdWeek
[ AdWeek | 2024-04-24 19:54:30 UTC ]
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PEN's new report shows that book bans continue to rise and continue to target books by or about queer people and people of color. Continue reading at Book Riot
[ Book Riot | 2024-04-16 12:05:00 UTC ]
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Each year the Bologna Children’s Book Fair honors a half dozen publishers with the BOP - Bologna Prize for the Best Children’s Publishers of the Year; the 2024 winnerswere announced on April 8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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Australia’s Indigenous Literacy Foundation is the winner of the 2024 Astrid Lindgren Memorial Award, the world’s largest children’s book prize, with the laureate receiving five million Swedish krona. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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This year’s recipients of the Hans Christian Andersen Award, the highest international distinction given to authors and illustrators of children’s books, are Austria’s Heinz Janisch, for writing; and Canada’s Sydney Smith, for illustration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of more than 30 Marvel characters. The brand introduced the campaign with... Continue reading at AdWeek
[ AdWeek | 2024-04-08 18:05:36 UTC ]
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'The Hive and the Honey' is the winner of this year's Story Prize, which was presented at a ceremony March 26 at the Lotos Club in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-27 04:00:00 UTC ]
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Kahneman's 2011 bestseller 'Thinking, Fast and Slow' exposed the psychological underpinnings of economic decision-making, and his research—much of it conducted with fellow psychologist Amos Tversky—earned him a Nobel Prize in Economic Sciences in 2002. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-27 04:00:00 UTC ]
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Qualcomm is said to have new Arm-based laptops of its own in the pipeline, while consumer versions of the new Surface Pro 10 and Surface Laptop 6 that run on the Snapdragon X Elite chipset are believed to be on the way. While that in the past would have meant the makers of x86- and x64-based... Continue reading at Engadget
[ Engadget | 2024-03-22 15:25:41 UTC ]
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Jury comments about the Sunday Times Young Writer-winning debut, 'The New Life,' call Tom Crewe's book, a 'tenderly sensual account of masculine sexuality.' The post London: Tom Crewe Wins the Sunday Times’ Young Writer Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-20 12:50:02 UTC ]
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Irish author’s ‘suspenseful and linguistically astonishing’ fourth novel praised for its ‘great wit and humanity’ by judge Bernardine EvaristoThe Irish author Paul Murray has won the inaugural £30,000 Nero Gold prize for The Bee Sting, a comic family saga set in rural Ireland.Murray was... Continue reading at The Guardian
[ The Guardian | 2024-03-14 19:30:28 UTC ]
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Apple turned to Japanese genre manga as inspiration for an epic installment of its long-running and celebrated "Shot on iPhone" campaign. The 19-minute film, "Midnight," by agency TBWA\Media Arts Lab Tokyo, is based on a 1986 manga series by Osamu Tezuka. The story... Continue reading at AdWeek
[ AdWeek | 2024-03-07 14:16:11 UTC ]
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Brandon Sanderson gets Audible to make changes to audiobook royalties, and nine other of the top book-related stories of the day. Continue reading at Book Riot
[ Book Riot | 2024-03-06 23:48:49 UTC ]
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At the 29th annual Audies, presented by the Audio Publishers Association and held in Los Angeles on March 4, winners across 27 categories were announced. The night's biggest honor, Audiobook of the Year, went to 'Surrender,' written and narrated by Bono. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
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