Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age
[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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American author Laurie Halse Anderson is the winner of the 2023 Astrid Lindgren Memorial Award, the world’s largest children’s book prize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-07 05:00:00 UTC ]
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The Cambridge, Harvard, and Princeton university presses and Simon & Schuster published the 2024 PROSE Excellence Awards. The post Princeton University Press’ ‘Spiderweb Capitalism’ Wins Hawkins Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-23 14:57:25 UTC ]
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As the winner of the second annual Books Like Us First Novel Prize, Dorabji will receive a $50,000 book deal with Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-23 05:00:00 UTC ]
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Plex now has the capability to skip intros and credits, so you don't have to sit through them if you don't want to. The streaming media service has introduced its new "Skip Credits" feature, a couple of years after a similar feature debuted for intros, and it shows up as a button at the bottom... Continue reading at Engadget
[ Engadget | 2023-02-16 12:45:54 UTC ]
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What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Continue reading at Digiday
[ Digiday | 2023-02-16 05:01:00 UTC ]
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Geetanjali Shree’s prizewinning novel “Tomb of Sand” pushed the boundaries of experimental writing in Hindi and spotlighted the wealth of Indian literature in languages other than English. Continue reading at The New York Times
[ The New York Times | 2023-02-11 10:00:17 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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Viola Davis, one of the best actors of her generation, achieved EGOT status last night at the Grammys when she went home with the hardware for Best Audiobook (Narration and Storytelling), for reading her own memoir, Finding Me. (EGOT is when someone has won an Emmy, a Grammy, an Oscar, and a... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-06 15:16:55 UTC ]
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Viola Davis won a Grammy Award Sunday for the recording of her memoir, Finding Me. She has previously won an Emmy, Oscar and two Tony awards. Continue reading at CBC
[ CBC | 2023-02-05 22:33:19 UTC ]
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The American Library Association has announced the top children’s and young adult books for 2023. This year’s John Newbery Medal for best children’s book went to Amina Luqman-Dawson’s novel “Freewater” about a community of people who escaped slavery. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2023-01-31 16:14:22 UTC ]
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Doug Salati, author-illustrator of 'Hot Dog,' said that he was “catching up on some emails and getting a project I’m working on in order before the new week began” when last Sunday evening took a turn for the extraordinary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-31 00:00:00 UTC ]
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Sabaa Tahir, author of the YA novel 'All My Rage,' knows for sure that her fateful Zoom call from the Printz committee came on Tuesday, January 24, because the following day she went to Disneyland with her family; the novel, which tells the story of a working-class Pakistani American family in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-31 00:00:00 UTC ]
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We spoke with Amina Luqman-Dawson about her immediate reaction to the news that her middle-grade historical novel 'Freewater,' inspired by the escape of formerly enslaved people, won this year's Coretta Scott King Book Award and the John Newbery Medal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-31 00:00:00 UTC ]
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In announcing the awards, the awards committee called Otsuka "a master of narrative voice" and praised Yong for "standing out even during a recent golden age of nature writing." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-30 05:00:00 UTC ]
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The Youth Media Awards were announced Monday morning during the American Library Association’s LibLearnXconference in New Orleans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-30 05:00:00 UTC ]
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Liberal lion won National Book Award and edited leftwing Nation, with writers including Hitchens and Cockburn, from 1978 to 2005Victor Navasky, an award-winning author and journalist who presided over the liberal US weekly the Nation and wrote influential books on the anti-communist blacklist... Continue reading at The Guardian
[ The Guardian | 2023-01-25 15:01:09 UTC ]
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I kind of love acknowledgement pages. When I was trying to find an agent for my first novel, I would go to the local Borders (it was a lifetime ago) open to them often to discover which agents and editors novelists worked with, which MFA programs they’d attended, who their early readers were. My... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-18 09:56:43 UTC ]
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On strike since November 2022, the HarperCollins union walkout has become a test case for how labor unions could change the publishing business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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