Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Trapeze has signed Nihal Arthanayake’s "game-changing" Let’s Talk: How to Have Better Conversations following a four-way auction. Continue reading at The Bookseller
[ The Bookseller | 2022-01-25 22:13:43 UTC ]
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Daily Mail remains a Boris Johnson backer but same cannot be said of its sister outletA full list of alleged partiesWhat were the rules in June 2020?Coronavirus – latest global updatesThe print edition of the Daily Mail has remained one of Boris Johnson’s strongest backers in the media, even as... Continue reading at The Guardian
[ The Guardian | 2022-01-25 18:46:31 UTC ]
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Katrina Charman's The Whales on the Bus, illustrated by Nick Sharratt (Bloomsbury Children’s) has won BookTrust's Storytime Prize for the best new book for babies and young children. Continue reading at The Bookseller
[ The Bookseller | 2022-01-25 06:28:28 UTC ]
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The Reading Agency is turning 20, and launching a birthday campaign to get the nation reading with the help of new ambassadors, including Dara McAnulty, Michael Rosen and Benjamin Zephaniah. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:05:03 UTC ]
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Hachette UK has acquired the Canadian- and Irish-based stationery company Paperblanks, with Graham Conway to be its CEO. The post In London, Hachette UK Announces Its Acquisition of Paperblanks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-19 01:49:07 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Fourth Estate has triumphed in an 11-publisher auction for Yomi Adegoke’s "entertaining and daring" debut novel. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 11:55:31 UTC ]
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Rowan Lawton will take on the role of m.d. at the Soho Agency following Philippa Milnes-Smith’s decision to focus on her agenting role. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 02:02:50 UTC ]
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Waterstones has apologised and said it is "deeply embarrassed" after award-winning author Derek Owusu was asked for ID in a London branch when he offered to sign copies of his books. Continue reading at The Bookseller
[ The Bookseller | 2022-01-16 01:22:08 UTC ]
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Joelle Taylor has won the 2021 T S Eliot Prize worth £25,000 for C+nto & Othered Poems (The Westbourne Press), described as “a blazing book of rage and light". Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 22:54:54 UTC ]
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Penguin Random House has dominated the Costa Book Awards 2021 category winners, with two Viking authors among the victors—Caleb Azumah Nelson and John Preston—along with Fig Tree's Claire Fuller and Manjeet Mann, with only Bloodaxe Books' Hannah Lowe preventing a clean sweep. Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 12:23:06 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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The industry’s consolidation trend continued in 2021 with several large buys, including London-based Clarivate’s purchase of ProQuest for $5.3 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-31 05:00:00 UTC ]
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A federal judge has issued a default judgment against a major overseas e-book piracy operation known as the KISS Library. In addition to a permanent injunction barring the service from operating, the court also awarded the plaintiffs the maximum amount of damages under the law, totaling some... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-29 05:00:00 UTC ]
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DCist reports that workers at DC’s indie bookstore Politics and Prose have decided to unionize, joining a growing list of bookstores (and other workplaces) that have unionized this year. If they do unionize, they’ll become the only bookstore in DC with a unionized workforce. But Politics and... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-17 16:47:07 UTC ]
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With Christmas right around the corner, now's the time to make sure you have all your gifts in check and grab any last-minute holiday gifts you may need. Thankfully, there remain a good number of tech deals available, and a good portion of them are still slated to arrive before the holiday if... Continue reading at Engadget
[ Engadget | 2021-12-17 16:45:01 UTC ]
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Leeor Ohayon has won the £1,000 V S Pritchett Short Story Prize for his "tender, moving" tale "Gahnun on Shabbat". Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 00:36:37 UTC ]
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Profile has acquired the Cundill History Prize-winning Blood on the River: A Chronicle of Mutiny and Freedom on the Wild Coast, a "gripping and immersive" work of history uncovering a little-known slave revolt, by Marjoleine Kars. Continue reading at The Bookseller
[ The Bookseller | 2021-12-13 00:06:45 UTC ]
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Abby Voss has won the inaugural Searchlight Awards Best Children’s Bedtime Story Competition with her picture book text "The Witch Who Couldn’t Spell". Continue reading at The Bookseller
[ The Bookseller | 2021-12-12 23:12:07 UTC ]
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Claudine Toutoungi has won the Ledbury Munthe Poetry Prize for Second Collections, with her "offbeat and utterly original" Two Tongues (Carcanet). Continue reading at The Bookseller
[ The Bookseller | 2021-12-10 17:23:47 UTC ]
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