Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Deal would seal legacy with favoured heirs, but markets question whether companies should merge in the first placeThis week’s 200th anniversary soiree for the Sunday Times gathered some of the biggest names in media at the headquarters of the British Academy of Film and Television Arts in... Continue reading at The Guardian
[ The Guardian | 2022-10-21 14:56:58 UTC ]
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Publishers have faced criticism for producing books considered ‘an easy sell’ Chef Jamie Oliver and former Spice Girl Geri Halliwell-Horner have become the latest celebrities to announce new children’s books, with experts saying there is no sign the celebrity-authored children’s book trend will... Continue reading at The Guardian
[ The Guardian | 2022-10-21 10:05:05 UTC ]
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As Frankfurter Buchmesse is readied for its opening, the German Book Prize spotlights a daring debut novelist as its 2022 laureate. The post Kim de l’Horizon Wins 2022 German Book Prize for ‘Blutbuch’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-18 00:19:03 UTC ]
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The legacy news publisher Newsweek has hired Kevin Gentzel as its global chief commercial and growth officer, a newly created role, where he will report to chief executive Dev Pragad, Adweek has learned. Gentzel began the role Wednesday. In the position, he will oversee all lines of revenue... Continue reading at AdWeek
[ AdWeek | 2022-10-13 11:12:10 UTC ]
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With New York Comic Con underway this weekend, Paramount shared a new trailer for the final season of Star Trek: Picard. After the previous teasers mostly played up the nostalgia of the principal cast of The Next Generation returning to the franchise, the new trailer finally offers a look at... Continue reading at Engadget
[ Engadget | 2022-10-08 22:09:19 UTC ]
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'The Good Asian' by Pornsak Pichetshote and Alexandrew Tefenkgi and 'Squire' by Nadia Shammas and Sara Alfageeh won Harvey Awards; and Sandman creator Neil Gaiman was inducted into the Harvey Awards Hall of Fame, during an awards ceremony held at Friday night during New York Comic Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-08 04:00:00 UTC ]
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Lulu Cheng Meservey will resign from the board and become executive vice president of corporate affairs and chief communications officer. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-10-06 21:51:31 UTC ]
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Annie Ernaux, 82, was cited for “the courage and clinical acuity with which she uncovers the roots, estrangements and collective restraints of personal memory." Continue reading at The Huffington Post
[ The Huffington Post | 2022-10-06 11:03:31 UTC ]
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This week, Cherlynn and Devindra dive into the massive amounts of news from Amazon’s recent event. There’s a Kindle you can write on! And Amazon also wants to track your sleep on bed. We discuss what’s interesting about all of this gear, as well as why we still don’t trust Amazon with some of... Continue reading at Engadget
[ Engadget | 2022-09-30 12:30:58 UTC ]
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The two-time Booker Prize-winning author was known for “Wolf Hall” and two other novels based on the life of Thomas Cromwell. Continue reading at The New York Times
[ The New York Times | 2022-09-24 00:46:55 UTC ]
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Anyone who has been taking advantage of Amazon's liberal return policy regarding e-books could soon be in for a shock. That's because following discussions with the Authors Guild, Amazon has agreed to block automatic returns on digital books that are more than 10 percent read. Currently, the... Continue reading at Engadget
[ Engadget | 2022-09-23 19:10:20 UTC ]
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Hilary Mantel, the best-selling British author known for her award-winning Wolf Hall historical trilogy, died on Thursday at the age of 70, her publisher said on Twitter on Friday. Continue reading at CBC
[ CBC | 2022-09-23 11:29:52 UTC ]
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Orlando Figes, whose most recent book is "The Story of Russia," on the country's love of strongmen, the fate of dissenters and how the war will end. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-21 13:30:12 UTC ]
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Lethal Tides tells the story of pioneering oceanic researcher Mary Sears and her leading role in creating one of the most important intelligence gathering operations of World War II. Languishing in academic obscurity and roundly ignored by her male colleagues, Sears is selected for command by... Continue reading at Engadget
[ Engadget | 2022-09-04 15:00:53 UTC ]
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The Julius Campe Award this year recognizes the 74-year-old Frankfurter Buchmesse for its work in literature and 'genuine spirit.' The post Frankfurter Buchmesse Wins Hoffmann und Campe’s 2022 Julius Campe Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-31 20:09:54 UTC ]
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A survey released by the Association of American Literary Agents has found that 87% of respondents oppose the acquisition of Simon & Schuster by Penguin Random House, citing, among their chief concerns, that the deal would result in “less competition” for titles and “lower advances.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-17 04:00:00 UTC ]
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The author of biographies and other works and narrator of documentaries, McCullough was ‘the voice of American history’David McCullough, the Pulitzer prize-winning author whose lovingly crafted narratives on subjects ranging from New York’s Brooklyn Bridge to American presidents John Adams and... Continue reading at The Guardian
[ The Guardian | 2022-08-08 19:41:16 UTC ]
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The United States' Department of Justice is suing to block the Penguin Random House-Simon & Schuster merger deal struck in late 2020. The post The PRH-S&S Acquisition Case Goes to Court appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-01 13:55:05 UTC ]
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Yep, you guessed it: “Barefoot Bookseller,” the greatest job in the literary world, is once again accepting applications. Would you like to run a bookstore on a desert island in the Maldives for a year? What if I told you that you weren’t allowed to wear shoes . . . or read the news? I […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-01 13:04:38 UTC ]
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Barry Windsor-Smith’s 'Monsters' (Fantagraphics) was named Best New Graphic Novel during the 2022 Will Eisner Comic Awards ceremony, held at this year's San Diego Comic-Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-24 04:00:00 UTC ]
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