Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age
[ Advertising Age | 2023-08-21 09:00:00 UTC ]
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He won the National Book Award for poetry in 2009, having first been nominated 40 years earlier. He taught at Brown University for four decades. Continue reading at The New York Times
[ The New York Times | 2023-08-12 19:10:36 UTC ]
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The private investment firm KKR has agreed to buy Simon & Schuster for $1.62 billion. When the purchase closes, S&S will operate under current leaders Jonathan Karp and Dennis Eulau and KKR promised to "support new growth initiatives" for the country's third largest trade publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-07 04:00:00 UTC ]
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Elon Musk and X, the site formerly known as Twitter, are in more legal trouble. The Agence France-Presse (AFP) is suing X for not engaging in discussions about payment to the French publisher in exchange for its articles appearing on the platform. In 2019, France passed neighboring rights... Continue reading at Engadget
[ Engadget | 2023-08-03 10:55:01 UTC ]
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Despite winning awards, these little-known beautiful and thought-provoking literary fiction books, like Last of Her Name by Mimi Lok, remain criminally underrated. Continue reading at Book Riot
[ Book Riot | 2023-08-01 10:34:00 UTC ]
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NASA is launching its very own streaming platform called NASA+ sometime this summer. While the space agency already livestreams launches and other events on its website, NASA+ will feature not just live broadcasts, but also collections of original video series. A handful of the first shows on... Continue reading at Engadget
[ Engadget | 2023-07-28 06:30:42 UTC ]
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Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients. Continue reading at Advertising Age
[ Advertising Age | 2023-07-27 12:00:00 UTC ]
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Kate Beaton won two prizes and DC Comics had eight winners as the comics and graphic novel industry held its annual Eisner Awards ceremony July 21 at the start of this year's San Diego Comic-Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-23 04:00:00 UTC ]
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Honoring both a debut author and his or her editor, England's Branford Boase Award goes this year to Christine Pillainayagam and Leah Thaxton. The post England: Christine Pillainayagam, Leah Thaxton Win the Branford Boase appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-13 18:46:03 UTC ]
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Force says detectives met with BBC to discuss allegations presenter paid teenager for sexual images Persephone Bridgman Baker, a partner at Carter-Ruck, has spoken on Sky News about the legal situation, reminding viewers why the name of the presenter has been kept from the public eye so far. She... Continue reading at The Guardian
[ The Guardian | 2023-07-10 14:37:56 UTC ]
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Two Vancouver photographers won Audubon Photography Awards this year — Liron Gertsman for his picture of preening pigeons, and Shane Kalyn for his shot of a lone puffin perched on a colourful cliff. Continue reading at CBC
[ CBC | 2023-06-21 21:14:32 UTC ]
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Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta... Continue reading at Advertising Age
[ Advertising Age | 2023-06-20 20:38:54 UTC ]
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The American author Barbara Kingsolver has become the only writer to win the United Kingdom's Women's Prize for Fiction twice. The post Barbara Kingsolver Wins the UK’s Women’s Prize for Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-14 18:31:40 UTC ]
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Coffee House Press in Minneapolis is building up its staff after 30% of its employees resigned this past month. Jeremy Davies was named executive editor and three Texas booksellers have also recently joined the press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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Having satisfied the European Commission's antitrust requirements, Vivendi says, it's on course to acquire Lagardère and its Hachette Livre. The post In France, Vivendi’s Acquisition of Lagardère Approved appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-06-12 16:50:58 UTC ]
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The general news publisher Time has hired media executive Mark Howard as its new chief operating officer, according to a memo shared by chief executive officer Jessica Sibley. Howard, who will relocate to New York for the position, begins Monday. In the role, Howard will oversee operations... Continue reading at AdWeek
[ AdWeek | 2023-06-12 11:31:44 UTC ]
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By acquiring the Washington, D.C.–based literary agency, WME signals a deepening focus on literary talent and specifically nonfiction, as well as a physical expansion into the D.C. area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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Yorwerth, who founded Yorthwerth Associates in 2003, is remembered for his advocacy for authors in the self-help and spiritual categories and as a fixture of the London and Frankfurt Book Fairs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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After 10 months of courtship, marketing tech holding company The Brandtech Group wrapped its acquisition of Jellyfish, a digital media and marketing group with global reach that Brandtech didn’t have. Continue reading at Digiday
[ Digiday | 2023-06-01 12:01:00 UTC ]
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Microsoft has called for the US federal government to create a new agency specifically focused on regulating AI, Bloombergreports. At a speech in Washington, DC attended by some members of Congress and non-governmental organizations, Microsoft vice chair and president Brad Smith remarked that... Continue reading at Engadget
[ Engadget | 2023-05-26 09:55:10 UTC ]
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