Agency Brief: get into the weeds of the latest wins, hires and acquisitions

Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-04 20:07:05 UTC ]
News tagged with: #client services #digital content #publishers including #privately owned

Other Publishing stories related to: ' Agency Brief: get into the weeds of the latest wins, hires and acquisitions '


Century wins latest self-publishing sensation

Century has won a "hotly contested" five-way auction for a self-published title, Wool,... Continue reading at The Bookseller

[ The Bookseller | 2012-05-14 00:00:00 UTC ]
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Channel 4 hires Hearst's Matt Salmon as head of agency sales

Channel 4 has appointed Matt Salmon, group commercial director at Hearst Magazines UK, as head of agency sales. Continue reading at Media Week

[ Media Week | 2012-02-13 00:00:00 UTC ]
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Ebury and HC win latest BMS awards

Written By: Lisa Campbell Publication Date: Wed, 26/10/2011 - 14:59 Caitlin Moran’s How to Be a Woman and Darren Shan’s Ocean of Blood have won the BMS seasonal adult and children’s marketing campaign awards respectively. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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LitAg Short Takes: Kalem Agency and Italian Literary Agency

Quick snapshots from two long-time Frankfurt veterans, Kalem Agency and Italian Literary Agency, on their latest projects. The post LitAg Short Takes: Kalem Agency and Italian Literary Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-20 12:05:43 UTC ]
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British writers can’t win the big US prizes, so why can Americans win the Booker? | Tibor Fischer

Opening the prize to global competition has been good for its profile, good for US writers - and a problem for novelists here and from the CommonwealthTonight the five judges of the Man Booker prize will announce this year’s winner. It was also the votes of five judges that chose the winners at... Continue reading at The Guardian

[ The Guardian | 2017-10-17 00:00:00 UTC ]
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Agency Rights Update: Athens’ Ersilia Literary Agency

Adult fiction and a middle-grade environmentally engaging series are on Evangelia Avloniti's list in the run-up to Frankfurt Book Fair. The post Agency Rights Update: Athens’ Ersilia Literary Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-24 00:00:00 UTC ]
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CI4: Finding a Win-Win for Indie Booksellers and Libraries

How independent booksellers and libraries are collaborating on programs to benefit kids and help out the bottom line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Salomonsson Agency Acquires Storytellers Agency

Storytellers Agency, a literary agency owned by Swedish publishing group Bonnierförlagen and authors Alexandra and Alexander Ahndoril, is being sold to the Salomonsson Agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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Trio of Literary Agencies Merge Into an Italian Super Agency

Three literary agencies in Italy — Marco Vigevani, the International Literary Agency, and Luigi Bernabo — merged to form The Italian Literary Agency. The post Trio of Literary Agencies Merge Into an Italian Super Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-09 00:00:00 UTC ]
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The Atlantic Hires Former TNR Literary Editor Leon WieseltierThe Atlantic Hires Former TNR Literary Editor Leon Wieseltier

Leon Wieseltier has been hired by The Atlantic as a contributing editor and critic, the media company announced today. In his new position, he will write about “his customary wide range of subjects” for the magazine ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-01-06 00:00:00 UTC ]
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Barnes & Noble and Microsoft: A Win-Win?

The deal between Barnes & Noble and Microsoft gives both companies things they need—B&N receives a much-needed infusion of cash, while Microsoft gets another chance to participate in the consumer digital marketplace. In addition to the $300 million investment Microsoft has made to give... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-04 00:00:00 UTC ]
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Daniel Kahneman, Nobel Prize–Winning Psychologist and Author, Dies at 90

Kahneman's 2011 bestseller 'Thinking, Fast and Slow' exposed the psychological underpinnings of economic decision-making, and his research—much of it conducted with fellow psychologist Amos Tversky—earned him a Nobel Prize in Economic Sciences in 2002. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-27 04:00:00 UTC ]
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Paul Yoon Wins 20th Annual Story Prize

'The Hive and the Honey' is the winner of this year's Story Prize, which was presented at a ceremony March 26 at the Lotos Club in New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-27 04:00:00 UTC ]
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London: Tom Crewe Wins the Sunday Times’ Young Writer Award

Jury comments about the Sunday Times Young Writer-winning debut, 'The New Life,' call Tom Crewe's book, a 'tenderly sensual account of masculine sexuality.' The post London: Tom Crewe Wins the Sunday Times’ Young Writer Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-20 12:50:02 UTC ]
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Paul Murray’s The Bee Sting wins inaugural Nero book of the year prize

Irish author’s ‘suspenseful and linguistically astonishing’ fourth novel praised for its ‘great wit and humanity’ by judge Bernardine EvaristoThe Irish author Paul Murray has won the inaugural £30,000 Nero Gold prize for The Bee Sting, a comic family saga set in rural Ireland.Murray was... Continue reading at The Guardian

[ The Guardian | 2024-03-14 19:30:28 UTC ]
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Apple’s Latest ‘Shot on iPhone’ Film Is a 19-Minute Manga Adaptation

Apple turned to Japanese genre manga as inspiration for an epic installment of its long-running and celebrated "Shot on iPhone" campaign. The 19-minute film, "Midnight," by agency TBWA\Media Arts Lab Tokyo, is based on a 1986 manga series by Osamu Tezuka. The story... Continue reading at AdWeek

[ AdWeek | 2024-03-07 14:16:11 UTC ]
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Bono's 'Surrender' Wins Audiobook of the Year at 2024 Audie Awards

At the 29th annual Audies, presented by the Audio Publishers Association and held in Los Angeles on March 4, winners across 27 categories were announced. The night's biggest honor, Audiobook of the Year, went to 'Surrender,' written and narrated by Bono. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
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Anjali Singh on Launching Her Own Literary Agency

Singh, an agent at Ayesha Pande Literary and the former editorial director at Other Press, has worn many hats in her 30-year career in publishing. Now, at the helm of the Anjali Singh Agency, she's starting yet another professional chapter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-04 05:00:00 UTC ]
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