Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Apple just dropped a trailer for its forthcoming sci-fi mystery series Constellation. The series follows an astronaut, played by Noomi Rapace, after an emergency return to Earth. However, the homecoming is fraught with mysterious occurrences and plain-old sci-fi weirdness, leaving audiences... Continue reading at Engadget
[ Engadget | 2024-01-22 16:42:45 UTC ]
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In an unequivocal 36-page decision, a three-judge panel of the Fifth Circuit—said to be the most conservative court in the nation—agreed with a lower court that the mandatory book ratings called for by the Texas law HB 900 were unconstitutional. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-18 05:00:00 UTC ]
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The award-winning science fiction author, whose short story “Bears Discover Fire” swept the genre's major awards in 1990, died on January 10 following a recent cancer diagnosis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Like last week's Golden Globes, the Emmys were very good to streaming services. The 75th Primetime Emmys aired on Monday, January 15 and saw Max, Hulu and Netflix take home the most awards by a solid margin. Hulu led the pack, winning six Primetime Emmys thanks to its dark comedy, The Bear. The... Continue reading at Engadget
[ Engadget | 2024-01-16 10:44:09 UTC ]
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After a January 10 hearing, judge T. Kent Wetherell denied a motion by the Escambia County School Board to dismiss the case, suggesting that school officials cannot simply pull books they find objectionable from library shelves. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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Jean V. Naggar Literary Agency has acquired cookbook-focused literary agency the Ekus Group, which will operate as a boutique culinary division. Owner Sally Ekus will head up representation of cookbook and lifestyle titles as senior literary agent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
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Social publisher NowThis, which often sees its trending news and entertainment videos go viral on social platforms, hired media veteran Sharon Mussalli as CEO--its first since the title was spun off from Vox Media in April. The newly independent publisher is now owned by... Continue reading at AdWeek
[ AdWeek | 2023-12-19 09:31:39 UTC ]
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The Hugo Award-winning The Murderbot Diaries books from Martha Wells are becoming a 10-episode Apple TV+ series starring Alexander Skarsgård, Apple announced. It will follow a self-aware "SecUnit" robot that must hide its free will in order to complete a dangerous assignment and comes from About... Continue reading at Engadget
[ Engadget | 2023-12-15 11:55:59 UTC ]
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Many of the mergers and acquisitions in the year centered on book manufacturers, but the two biggest deals both involved private equity firm KKR. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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Another year, another crop of newly-minted literary honorees. From the Pulitzer to the Booker, the Nebula to the Edgar, here are the winners of the biggest book prizes of 2023. Congratulations to all! * PULITZER PRIZE FOR FICTION Awarded for distinguished fiction published in book form during... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-14 09:52:44 UTC ]
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Paul Murray, who was shortlisted for the Booker Prize this year, wins the An Post Irish Book of the Year for 'The Bee Sting.' The post Ireland: Paul Murray Wins the An Post Irish Book of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-07 16:15:46 UTC ]
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Amy Edmondson's book on 'learning to fail' puts her at the top of the Business Book shortlist this year in London. The post Amy Edmondson’s ‘Fail’ is a Win: England’s Business Book of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-05 21:52:47 UTC ]
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This year, the nonprofit publisher won its first National Book Award for Craig Santos Perez's poetry collection 'from unincorporated territory [åmot].' Its publisher, Rusty Morrison, forecasts solid sales for that title, and others, this holiday season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-04 05:00:00 UTC ]
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'Prophet Song,' Irish author Paul Lynch's fifth novel, is a study in contemporary literary intensity, winning the Booker Prize for Fiction. The post Ireland’s Paul Lynch Wins the 2023 Booker Prize for Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-26 22:00:45 UTC ]
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The Irish novelist has won the 2023 Booker Prize for his latest, which our reviewer calls a "slow-burning dystopian novel" about an Irish family "shattered by the rise of a radical right-wing party." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-26 05:00:00 UTC ]
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British author A.S. Byatt, who was known for award-winning works including 'Possession' and 'The Children's Book,' has died. She was 87. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-17 17:18:21 UTC ]
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Academic and intellectual British novelist A.S. Byatt, author of POSSESSION, has died at 87 in her home due to unknown causes. Continue reading at Book Riot
[ Book Riot | 2023-11-17 16:23:21 UTC ]
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Ned Blackhawk received the nonfiction award, with “The Rediscovery of America: Native Peoples and the Unmaking of U.S. History.” Continue reading at The New York Times
[ The New York Times | 2023-11-16 12:36:45 UTC ]
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'Blackouts,' 'The Rediscovery of America,' 'unincorporated territory [åmot],' 'The Words That Remain,' and 'A First Time for Everything' took home this year's National Book Awards at a ceremony that concluded with more than a dozen finalists calling for a ceasefire in Gaza. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-15 05:00:00 UTC ]
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Patmos Public Library is finally being funded after two previous losses and Pella Public Library retains its independence. Continue reading at Book Riot
[ Book Riot | 2023-11-08 15:08:37 UTC ]
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