Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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In 'Look at the Lights, My Love,' an extended essay about a Parisian superstore, Annie Ernaux proves she can master any subject by melding experience and recollection. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-19 13:00:25 UTC ]
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Vice Media is filing for Chapter 11 bankruptcy protection, the latest digital media company to falter after a meteoric rise Continue reading at ABC News
[ ABC News | 2023-05-15 11:47:06 UTC ]
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A notable author and editor of lifestyle and cookbooks, Finamore died on May 6 after a brief illness. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-10 04:00:00 UTC ]
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#winning author
A Saskatchewan First Nations woman's story about her father's residential school experience has won the world's top journalism award. Continue reading at CBC
[ CBC | 2023-05-08 23:02:08 UTC ]
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#pulitzer prize
Two novels, "Demon Copperhead" and "Trust," shared the 2023 Pulitzer Prize for fiction while "His Name Is George Floyd" took home the nonfiction prize. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-05-08 21:55:41 UTC ]
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Digiday's survey found that Comscore and Nielsen will be the dominant measurement providers during this year's NewFronts and upfronts. More than half of publishers said they will accommodate Comscore this year, and nearly half said they will accommodate Nielsen. Continue reading at Digiday
[ Digiday | 2023-05-05 04:01:00 UTC ]
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Your library and bookstore hauls will be looking good in these new bookish tote bags. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2023-05-01 10:31:00 UTC ]
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The award, championing small presses with fewer than five staff, was won by The Doloriad – an audaciously original novel set in a post-apocalyptic dystopiaDead Ink Books has won the Republic of Consciousness prize for small presses for Missouri Williams’s “astonishing” debut novel The Doloriad.... Continue reading at The Guardian
[ The Guardian | 2023-04-26 08:35:38 UTC ]
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Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at AdWeek
[ AdWeek | 2023-04-25 14:14:53 UTC ]
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The long-running legal tussle between Apple and Epic Games picked up another ruling, in the former’s favor, although the three-judge panel also upheld a part of the original ruling in Epic's favor. The US Ninth Circuit Court of Appeals upheld a lower court ruling, which rejected most of Epic's... Continue reading at Engadget
[ Engadget | 2023-04-25 11:16:04 UTC ]
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Jamil Jan Kochai wins the Aspen Words Literary Prize for his short stories focused on the absurdity and violence Afghans have endured. The post Jamil Jan Kochai Wins $35,000 Aspen Words Literary Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-04-20 08:22:53 UTC ]
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The publishing party for my first book was held in the bookstore I used to work at. My book was piled on the table. People with flowers, people with cups of wine, people who didn’t understand Icelandic all filled the store. I felt like it was my birthday. Ten days earlier, I’d been awarded the […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-19 08:52:49 UTC ]
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Children's author fails to prove claim that Excitable Edgar infringed her intellectual property. Continue reading at Media Week
[ Media Week | 2023-04-03 16:40:44 UTC ]
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A big rise in sales of adult fiction and smaller gains in the young adult category resulted in a 1.6% increase in unit sales of print books last week, making it the third consecutive week print sales increased over 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-31 04:00:00 UTC ]
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The New-York Historical Society award goes to Beverly Gage, whose “G-Man: J. Edgar Hoover and the Making of the American Century” puts a notorious character in context. Continue reading at The New York Times
[ The New York Times | 2023-03-23 19:08:10 UTC ]
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This year’s Nielsen table shows 12 months of growth among the UK’s leading creative agencies, albeit on a smaller scale than in 2021 and not spread evenly across the board Continue reading at Media Week
[ Media Week | 2023-03-23 14:34:42 UTC ]
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The £10,000 Young Writer of the Year award from the UK's Sunday Times goes to Tom Benn for his fourth novel, 'Oxblood.' The post Tom Benn Wins England’s Young Writer of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-15 17:35:58 UTC ]
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Kenzaburō Ōe, the Nobel Prize-winning Japanese novelist known for his fiction addressing social and political issues, has passed away at 88. Continue reading at Book Riot
[ Book Riot | 2023-03-13 16:17:07 UTC ]
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Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The... Continue reading at AdWeek
[ AdWeek | 2023-03-09 17:32:38 UTC ]
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The Sally Dedecker Award for Lifetime Services recognizes book publishing professionals whose "tireless and persistent" work has made a positive impact on the book publishing industry. Milliot is recognized for his "decades-long commitment to reporting on the book industry." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-08 05:00:00 UTC ]
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