What Publishers Can Learn From the Pandemic’s Engagement Surge

If there’s one thing that the pandemic has taught the publishing industry, it's that it must be prepared for anything. This was not only true in terms of how publishers were forced to manage their businesses through an unprecedented economic crisis, but also how they planned, produced and distributed content. When stay-at-home orders swept across the country in mid-March, publishers had no choice but to react swiftly to address the changing needs of their audiences, which shifted virtually overnight. It’s a responsibility that has been incumbent on media for hundreds of years. So while this may have been a unique circumstance, the need to react to a changing world has always been an ongoing mandate for those who inform the masses. But as times change, so do consumer demands. During the pandemic, Americans were hungry to devour news and information about the virus and its impacts on society and the economy. Likewise, they also wanted to be entertained and have a chance to escape, even if for a moment. This was evident to several publishers we’ve spoken to since the pandemic began, many of whom saw significant upticks in traffic and engagement across all of their channels. While such engagement surges are welcome, and communicate that content producers are doing right by their audiences, they also present real opportunity for sustainable growth. For instance, from March to April, TIME not only saw a 20% increase in site-wide engagement, which is a metric that factors more... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-06-24 11:00:28 UTC ]
News tagged with: #digital version #act quickly #product offerings #fall events #north star #digital content

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What Publishers Can Learn From the Pandemic’s Engagement Surge

If there’s one thing that the pandemic has taught the publishing industry, it's that it must be prepared for anything. This was not only true in terms of how publishers were forced to manage their businesses through an unprecedented economic crisis, but also how they planned, produced and... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-24 11:00:28 UTC ]
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At Delhi Book Fair: Sharjah Highlights Indian Publishers’ Engagement

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British independent publishers thrive despite Brexit and Covid pandemic

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The Pandemic Still Made Its Presence Felt in Publishing in 2022

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Federal department gave money to magazine publishing pandemic misinformation

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Amazon Publishing’s Eoin Purcell: ‘Surprise Books’ and Other Pandemic Effects

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[ Publishing Perspectives | 2021-11-15 15:50:12 UTC ]
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[ The Bookseller | 2021-06-09 10:29:37 UTC ]
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U.S. Book Show: Publishers Fight Pandemic Blues with the Backlist

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[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Hodder to publish Jodi Picoult's pandemic-inspired novel

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[ The Bookseller | 2021-05-07 10:03:28 UTC ]
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Against the odds: Scottish publishers on overcoming the challenges of a pandemic

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[ The Bookseller | 2021-04-25 10:18:13 UTC ]
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Full STEAM Ahead: Activity Books Encourage Hands-On Learning Surge

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What publishing can learn from Megxit

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Pandemic drives ebook and audiobook sales by UK publishers to all-time high

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Post-Pandemic Comics: IDW’s New Publisher Looks Ahead

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Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’

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[ Publishing Perspectives | 2020-10-15 20:46:14 UTC ]
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