What Publishers Can Learn From the Pandemic’s Engagement Surge

If there’s one thing that the pandemic has taught the publishing industry, it's that it must be prepared for anything. This was not only true in terms of how publishers were forced to manage their businesses through an unprecedented economic crisis, but also how they planned, produced and distributed content. When stay-at-home orders swept across the country in mid-March, publishers had no choice but to react swiftly to address the changing needs of their audiences, which shifted virtually overnight. It’s a responsibility that has been incumbent on media for hundreds of years. So while this may have been a unique circumstance, the need to react to a changing world has always been an ongoing mandate for those who inform the masses. But as times change, so do consumer demands. During the pandemic, Americans were hungry to devour news and information about the virus and its impacts on society and the economy. Likewise, they also wanted to be entertained and have a chance to escape, even if for a moment. This was evident to several publishers we’ve spoken to since the pandemic began, many of whom saw significant upticks in traffic and engagement across all of their channels. While such engagement surges are welcome, and communicate that content producers are doing right by their audiences, they also present real opportunity for sustainable growth. For instance, from March to April, TIME not only saw a 20% increase in site-wide engagement, which is a metric that factors more... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-06-24 11:00:28 UTC ]
News tagged with: #digital version #act quickly #product offerings #fall events #north star #digital content

Other news stories related to: "What Publishers Can Learn From the Pandemic’s Engagement Surge"


What Publishers Can Learn From the Pandemic’s Engagement Surge

If there’s one thing that the pandemic has taught the publishing industry, it's that it must be prepared for anything. This was not only true in terms of how publishers were forced to manage their businesses through an unprecedented economic crisis, but also how they planned, produced and... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-24 11:00:28 UTC ]
More news stories like this | News stories tagged with: #digital content #north star #fall events #product offerings #act quickly #digital version


DBW: publishers 'should learn from self-publishers on pricing'

Publishers need to look to how self-published authors price their ebooks, improve the quality of... Continue reading at The Bookseller

[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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How digital publishers are engaging the next generation

Dan Seaman, vp, product, Viafoura Despite attempts to change how media produces news content over the years, only some of these experiments have produced lasting outcomes. When publishers shifted from print to digital, they mostly retained the storytelling formats and content based on print... Continue reading at Digiday

[ Digiday | 2024-06-11 13:58:51 UTC ]
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At Delhi Book Fair: Sharjah Highlights Indian Publishers’ Engagement

The Sharjah Book Authority sent a special delegation to the 2024 New Delhi World Book Fair for meetings. The post At Delhi Book Fair: Sharjah Highlights Indian Publishers’ Engagement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-21 22:12:59 UTC ]
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British independent publishers thrive despite Brexit and Covid pandemic

Small press of the year award shortlists 48 presses that are ‘reaping the rewards from inspirational publishing’, says British book awards chair of judgesSmall presses across the UK and Ireland have had a “year of exceptional sales and profit growth in the face of Brexit and escalating running... Continue reading at The Guardian

[ The Guardian | 2023-02-15 09:17:08 UTC ]
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The Pandemic Still Made Its Presence Felt in Publishing in 2022

Fluctuating return-to-work policies, supply chain issues, and shifts in consumer spending were some of the ongoing issues publishing faced in 2022. And then there was the fallout from the decision by Judge Florence Pan that blocked Penguin Random House's purchase of Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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A Trial Put Publishing’s Inner Workings on Display. What Did We Learn?

The book world can be opaque to outsiders. A case offered an unusual glimpse into it, revealing curiosities about the business and details about book deals. Continue reading at The New York Times

[ The New York Times | 2022-08-19 14:50:05 UTC ]
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U.S. Book Show: The Pandemic and Publishing: How Has Covid Changed the Industry for Good?

Industry experts discussed the normalization of working from home, the dearth of in-person networking in the age of Covid-19, new expectations among a younger generation of publishing professionals, and more on the second day of the 2022 U.S. Book Show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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Federal department gave money to magazine publishing pandemic misinformation

As the federal government was promising to tackle harmful online disinformation about the pandemic, it was giving thousands of dollars to a magazine spreading conspiracy theories — including unsubstantiated claims that COVID-19 vaccines could... Continue reading at CBC

[ CBC | 2022-03-11 09:00:00 UTC ]
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Indie Publishers Start to Look Past the Pandemic

Having weathered two trying years, American independent presses are finding themselves hopeful about 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
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Amazon Publishing’s Eoin Purcell: ‘Surprise Books’ and Other Pandemic Effects

Ongoing pandemic market conditions for Amazon Publishing in London, Eoin Purcell says, reflect 'intensity' in entertainment consumption. The post Amazon Publishing’s Eoin Purcell: ‘Surprise Books’ and Other Pandemic Effects appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-15 15:50:12 UTC ]
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Global publishing heads debate pandemic impact at BolognaBookPlus

Publishing heads from around the world discussed supply chain issues, the rise of online sales, subscription models and the dominance of Amazon at a round table event this week for BolognaBookPlus, the new general trade arm of the Bologna Book Fair.  Continue reading at The Bookseller

[ The Bookseller | 2021-06-09 10:29:37 UTC ]
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U.S. Book Show: Publishers Fight Pandemic Blues with the Backlist

Backlist titles have been a key driver of sales for trade book publishers over the last 12 months. At a U.S. Book Show panel, representatives from four major houses discussed strategies on how to continue to build a publisher’s backlist revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Hodder to publish Jodi Picoult's pandemic-inspired novel

Hodder will publish Jodi Picoult’s new novel, Wish You Were Here, inspired by the global pandemic and about how a young woman's life unravels in lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-05-07 10:03:28 UTC ]
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Against the odds: Scottish publishers on overcoming the challenges of a pandemic

Most Scottish publishers and bookish bodies adapted their offer in 2020 to defy the lockdown restrictions, with many reporting record years—these are their learnings. Continue reading at The Bookseller

[ The Bookseller | 2021-04-25 10:18:13 UTC ]
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Full STEAM Ahead: Activity Books Encourage Hands-On Learning Surge

In a most unusual year shaped by the pandemic, as educators and their students faced a variety of school-day scenarios that included virtual learning, one thing was constant—the need for engaging lessons tackling STEM and STEAM concepts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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What publishing can learn from Megxit

Before we start: yes, I am fully aware that this looks like a desperate, algorithm-gaming clickbait article but it really isn’t. Well, I hope it isn’t. Continue reading at The Bookseller

[ The Bookseller | 2021-03-22 01:49:39 UTC ]
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Major publishing fairs BookExpo and BookCon to 'retire' after pandemic cancellations

BookExpo, the largest bookseller trade show in the U.S., and its consumer-facing sibling BookCon have been indefinitely canceled because of the pandemic. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-12-01 20:30:11 UTC ]
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Pandemic drives ebook and audiobook sales by UK publishers to all-time high

Printed book sales plunge in first six months of 2020 on back of shop and school closuresSee all our coronavirus coverageSales of digital books by British publishers are set to hit an all-time high this year as the public turns to reading to escape pandemic cabin fever.However, the ebook and... Continue reading at The Guardian

[ The Guardian | 2020-11-14 07:00:02 UTC ]
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Post-Pandemic Comics: IDW’s New Publisher Looks Ahead

'PW' talks with newly appointed executives, IDW publisher Nachie Marsham and IDW v-p of sales Blake Kobashigawa, about adapting to a comics and graphic novel marketplace that has been reshaped by the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
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