If there’s one thing that the pandemic has taught the publishing industry, it's that it must be prepared for anything. This was not only true in terms of how publishers were forced to manage their businesses through an unprecedented economic crisis, but also how they planned, produced and distributed content. When stay-at-home orders swept across the country in mid-March, publishers had no choice but to react swiftly to address the changing needs of their audiences, which shifted virtually overnight. It’s a responsibility that has been incumbent on media for hundreds of years. So while this may have been a unique circumstance, the need to react to a changing world has always been an ongoing mandate for those who inform the masses. But as times change, so do consumer demands. During the pandemic, Americans were hungry to devour news and information about the virus and its impacts on society and the economy. Likewise, they also wanted to be entertained and have a chance to escape, even if for a moment. This was evident to several publishers we’ve spoken to since the pandemic began, many of whom saw significant upticks in traffic and engagement across all of their channels. While such engagement surges are welcome, and communicate that content producers are doing right by their audiences, they also present real opportunity for sustainable growth. For instance, from March to April, TIME not only saw a 20% increase in site-wide engagement, which is a metric that factors more... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-24 11:00:28 UTC ]
As publishers spend more time and money on developing apps to deliver their digital content, audience demographics detailing app interaction are beginning to show how these efforts are panning out. According to a recent study from Gfk MRI, app users who install fewer apps are more likely to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-09 00:00:00 UTC ]
More news stories like this
With sales of digital content and its Nook line of reading devices and accessories surging and its print business showing signs of stabilization, Barnes & Noble reported its best quarterly report in some time last week, as total revenue in the first period rose 1.6%, to $1.42 billion, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-02 00:00:00 UTC ]
More news stories like this
Written By: Anna Richardson Taylor Publication Date: Thu, 01/09/2011 - 08:53 Pearson has embraced an open-source approach to digital content, making its proprietary content available to third-party digital developers. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this
Bookseller and newsstand provider Barnes and Noble had a strong first quarter with its digital content, sales in that channel quadrupled. Though digital sales have had some tenacious growth, sales at retail decreased by more than $25.7 million or 3 percent. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-31 00:00:00 UTC ]
More news stories like this
Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOLs continuing comeback? Ad sales boss Jeff Levick, one of Armstrongs earliest hires who joined the company from Google in 2009. Jeff... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
More news stories like this
In the meat grinder of digital content, search results, link journalism and aggregators can often blur the origins of a story, let alone the identity of the author behind it. Now Google is launching a program that highlights the people creating the content in search results. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-05 00:00:00 UTC ]
More news stories like this
Maybe Apple isnt so untouchable after all. The device maker, which has been locked in a battle with publishers, made a surprise concession recently, dropping a pricing requirement for its App Store that irked publishers. Before, publishers couldn't undercut the subscription price they offered... Continue reading at AdWeek
[ AdWeek | 2011-06-10 00:00:00 UTC ]
More news stories like this
Written By: Philip Jones Publication Date: Sun, 10/04/2011 - 16:03 Enhanced ebooks are dead, discoverability is the most important issue facing ebook vendors, while pricing strategies should be measured against other digital content, not physical books. These were the key themes that emerged... Continue reading at The Bookseller
[ The Bookseller | 2011-04-10 00:00:00 UTC ]
More news stories like this
The Engage! Expo 2011, a conference and trade show focusing on tools and strategies for reaching consumers through mobile apps, social networks, online gaming, and other digital content, offered some glimpses into how companies are monetizing their digital initiatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-03-07 00:00:00 UTC ]
More news stories like this
Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:03 Penguin is to treble its investment in digital content in 2011 compared to 2010, as both Pearson and Bloomsbury cited a leap in digital sales as a key reason for growth in their interim full-year results, released last... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
More news stories like this
Timonium's Diamond Comic Distributors to experiment with digital comics distribution with retail partnersDigital entertainment has shaken the retail industry, shuttering your local brick-and-mortar record store, book seller and video rental outlets. Could the neighborhood comic book shop be... Continue reading at Baltimore Sun
[ Baltimore Sun | 2011-02-22 00:00:00 UTC ]
More news stories like this
A day after Apple stirred up online publishers with its digital subscription plan, Google announced a service that aims to be more publisher-friendly. Continue reading at The New York Times
[ The New York Times | 2011-02-17 00:00:00 UTC ]
More news stories like this
Google announced today the creation of a service, Google One Pass, which will allow publishers to set their own prices and terms for the sale of digital content. Eric Schmidt introduced this new service at Humboldt University in Berlin. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
More news stories like this
Written By: Katie Allen E-books are to be accepted for entry for the Man Booker prize for the first time in 2011 as a number of changes are made to the rules. Publishers are being asked to submit a digital version of their submissions as judges are to be supplied with e-readers for the first... Continue reading at The Bookseller
[ The Bookseller | 2011-01-28 00:00:00 UTC ]
More news stories like this
Written By: Philip Jones The system of lending one ebook per library user works for authors, agents, booksellers and librarians, a session at Digital Book World discussing the sector heard yesterday. At the session, entitled 'Where Do Libraries Fit Into the Ecosystem?', publishers were... Continue reading at The Bookseller
[ The Bookseller | 2011-01-27 00:00:00 UTC ]
More news stories like this