If there’s one thing that the pandemic has taught the publishing industry, it's that it must be prepared for anything. This was not only true in terms of how publishers were forced to manage their businesses through an unprecedented economic crisis, but also how they planned, produced and distributed content. When stay-at-home orders swept across the country in mid-March, publishers had no choice but to react swiftly to address the changing needs of their audiences, which shifted virtually overnight. It’s a responsibility that has been incumbent on media for hundreds of years. So while this may have been a unique circumstance, the need to react to a changing world has always been an ongoing mandate for those who inform the masses. But as times change, so do consumer demands. During the pandemic, Americans were hungry to devour news and information about the virus and its impacts on society and the economy. Likewise, they also wanted to be entertained and have a chance to escape, even if for a moment. This was evident to several publishers we’ve spoken to since the pandemic began, many of whom saw significant upticks in traffic and engagement across all of their channels. While such engagement surges are welcome, and communicate that content producers are doing right by their audiences, they also present real opportunity for sustainable growth. For instance, from March to April, TIME not only saw a 20% increase in site-wide engagement, which is a metric that factors more... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-24 11:00:28 UTC ]
The file hosting and cloud storage service announced expanded media and entertainment partnerships in a commitment to providing digital tools for better collaboration and security for digital content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-19 00:00:00 UTC ]
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News organizations want Facebook to stop treating them like political and issues-based advertisers, claiming that the social network's new rules could negatively impact how the public views journalism.On Monday, media advocacy groups addressed a letter to CEO Mark Zuckerberg requesting that... Continue reading at Advertising Age
[ Advertising Age | 2018-06-12 00:00:00 UTC ]
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'It makes no sense in the modern world that readers are being penalized with an additional 20-percent VAT for choosing to embrace digital,' says the Publishers Association chief. The post Publishers Association Issues Statement on UK VAT for Digital Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-30 00:00:00 UTC ]
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While more publishers, including Bloomberg, Vanity Fair, Business Insider and Adweek, have recently introduced paywalls, we wanted to know how one of the original digital subscription sites, The Wall Street Journal, has adapted its paywall since it launched more than 20 years ago. Gone are the... Continue reading at AdWeek
[ AdWeek | 2018-05-22 00:00:00 UTC ]
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After gathering new funding, Wattpad announces expanded efforts in development of film and digital content in Southeast Asian markets. Dexter Ong of 21st Century Fox Asia is tapped to lead from Hong Kong. The post Wattpad Studios Formalizes Asian Expansion, Placing Dexter Ong in Hong Kong... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
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Hollywood is adding jobs and giving a boost to small businesses around the country as studios continue to ramp up production of TV series and digital content, according to a new report that is expected to be published Monday by the Motion Picture Assn. of America. The MPAA said that jobs... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-17 00:00:00 UTC ]
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ESPN is laying off about 150 employees, including people who work in studio production, digital content and technology, the sports company said Wednesday. The cuts, which are the latest sign of the financial pressures the Bristol, Conn.-based operation faces, follow a round of layoffs in April... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-30 00:00:00 UTC ]
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Night School has made a return to the Weekly E-Book Ranking number one, albeit after a slightly longer summit hiatus than its print edition. The Jack Reacher title last held the top spot in November 2016 - for three weeks running - before being usurped by Transworld stablemate Paula Hawkins’ The... Continue reading at The Bookseller
[ The Bookseller | 2017-04-29 00:00:00 UTC ]
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Newspapers and other media outlets are struggling to make money from their partnerships with tech giants like Facebook and Snapchat, raising concerns over their business models in a news landscape increasingly dominated by social media platforms.Some publishers are scaling back on Facebook... Continue reading at Advertising Age
[ Advertising Age | 2017-01-25 00:00:00 UTC ]
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Publishers are only making 14 percent of their revenue from distributing their content on third party platforms, according to a new report from Digital Content Next, the premium publishers’ trade group. The majority of publishers’ distributed revenue came from YouTube, as newer platforms and... Continue reading at Digiday
[ Digiday | 2017-01-24 00:00:00 UTC ]
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As it tries to improve sales of digital content, Barnes & Noble has introduced its cheapest Nook yet, the Nook Tablet 7”, priced at $49.99. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-17 00:00:00 UTC ]
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Whether it’s through building a food-porn empire or extending its breaking-news content internationally, BuzzFeed has ambitious global expansion plans. This week, founder Jonah Peretti was promoting the company in Japan, which he claims is BuzzFeed’s fastest growing international market. Digiday... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
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Mention the name Domino to any décor-savvy 30-something, and you're likely to get a squeal of excitement followed by a sigh of nostalgia. Launched by Condé Nast in 2005, Domino was a revolutionary brand within the shelter category, embracing a fun and eclectic design mix that was largely absent... Continue reading at AdWeek
[ AdWeek | 2016-07-26 00:00:00 UTC ]
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The sweeping new federal education law includes major help for school libraries, but school libraries in each state must act quickly to take full advantage. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian
[ The Guardian | 2016-06-16 00:00:00 UTC ]
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As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
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[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital... Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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With publishers under pressure to distribute their content directly onto social media platforms, the nagging question for many is whether their brands are diluted by being disconnected from their source. New research from Digital Content Next found that 57 percent of the time, people are aware... Continue reading at Digiday
[ Digiday | 2016-05-13 00:00:00 UTC ]
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End date for print edition still undetermined as brand plans to focus on digital content. The post Penthouse Folds Print Magazine After 50 Years appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-19 00:00:00 UTC ]
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Biggest overhaul of law for years will see statutory rights traditionally covering cars and white goods extended to apps and music downloadsMillions of UK consumers who download music or buy ebooks can now claim a replacement if the digital content they have bought is faulty.In an overhaul of... Continue reading at The Guardian
[ The Guardian | 2015-10-01 00:00:00 UTC ]
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