Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Yep, you guessed it: “Barefoot Bookseller,” the greatest job in the literary world, is once again accepting applications. Would you like to run a bookstore on a desert island in the Maldives for a year? What if I told you that you weren’t allowed to wear shoes . . . or read the news? I […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-01 13:04:38 UTC ]
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Barry Windsor-Smith’s 'Monsters' (Fantagraphics) was named Best New Graphic Novel during the 2022 Will Eisner Comic Awards ceremony, held at this year's San Diego Comic-Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-24 04:00:00 UTC ]
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With oral arguments set to begin on August 1, the closely watched case holds major implications for a publishing industry grappling with consolidation and for government regulators facing growing calls for more vigilant antitrust enforcement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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Ms. Hannah-Jones, who won a Pulitzer Prize for the 1619 Project, had said she was considering legal action against the University of North Carolina at Chapel Hill. Continue reading at The New York Times
[ The New York Times | 2022-07-15 22:45:50 UTC ]
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We are thrilled to announce that Electric Literature has won the prestigious Whiting Literary Magazine Prize! This highly competitive award recognizes excellence in digital and print magazines, and supports winners with an outright grant in the first year, followed by two years of a matching... Continue reading at Electric Literature
[ Electric Literature | 2022-07-14 13:15:00 UTC ]
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As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. The post While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not appeared... Continue reading at Digiday
[ Digiday | 2022-07-11 04:01:00 UTC ]
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After successfully challenging Maryland’s library e-book law in court, the Association of American Publishers is now seeking to recover roughly $300,000 in court costs and legal fees from the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-30 04:00:00 UTC ]
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The former children's book laureate in the United Kingdom, Malorie Blackman will select English PEN's next 'International Writer of Courage.' The post Malorie Blackman Wins England’s 2022 PEN Pinter Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-21 14:29:40 UTC ]
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Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
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Ruth Ozeki has won the 2022 Women’s Prize for Fiction for her novel 'The Book of Form and Emptiness' (Penguin), which comes with a £30,000 ($36,500) cash award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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"Nightcrawling" is a harrowing story of life on the streets and police corruption, by Leila Mottley, the youngest Oprah Book Club author. Continue reading at The Washington Post
[ The Washington Post | 2022-06-14 17:09:01 UTC ]
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The Serbian-Canadian author David Albahari wins the €10,000 biennial Aleksandar Tišma International Literary Prize. The post David Albahari Wins Serbia’s Aleksandar Tišma International Literary Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-06 18:45:34 UTC ]
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'Tomb of Sand' is the first novel translated from an Indian language to win the award. Shree and Rockwell split the International Booker's £50,000 purse. The post In London, Geetanjali Shree and Daisy Rockwell Win the 2022 International Booker Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-26 21:30:55 UTC ]
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ITA is proud to showcase 16 Italian publishing companies in its Italian Pavilion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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The Post’s extensive reporting found numerous failures in political systems and security before, during and after the Jan. 6, 2021, riot. Continue reading at The Huffington Post
[ The Huffington Post | 2022-05-10 10:22:14 UTC ]
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Paper beat out two other finalists, the New York Times and the Milwaukee Journal Sentinel The Washington Post has won the 2022 Pulitzer prize for public service journalism, for The Attack, its account of the deadly assault on the US Capitol by supporters of Donald Trump on 6 January 2021.The... Continue reading at The Guardian
[ The Guardian | 2022-05-09 20:07:35 UTC ]
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Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading at The Guardian
[ The Guardian | 2022-05-06 10:11:30 UTC ]
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At the first in-person ECPA Leadership Summit held in three years, Tish Harrison Warren won Book of the Year for 'Prayer in the Night.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-04 04:00:00 UTC ]
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Bestselling author J.D. Vance has won Ohio's contentious and hyper-competitive Republican Senate primary, buoyed by Donald Trump's endorsement in a race widely seen as an early test of the former president's hold on his party as the midterm... Continue reading at CBC
[ CBC | 2022-05-04 02:39:52 UTC ]
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