Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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I kind of love acknowledgement pages. When I was trying to find an agent for my first novel, I would go to the local Borders (it was a lifetime ago) open to them often to discover which agents and editors novelists worked with, which MFA programs they’d attended, who their early readers were. My... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-18 09:56:43 UTC ]
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On strike since November 2022, the HarperCollins union walkout has become a test case for how labor unions could change the publishing business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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Apple and Google’s AI turn in a booming market may sound less than human and raise the ire of voiceover actors, but it has cost benefits For the first few seconds, the narrator of Kristen Ethridge’s new romance audiobook, Shelter from the Storm, sounds like a human being. The voice is light and... Continue reading at The Guardian
[ The Guardian | 2023-01-05 06:41:18 UTC ]
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With the acquisition of the literary agency Fletcher & Company, UTA added hundreds of authors to its client roster. The deal comes amid consolidation in the entertainment industry. Continue reading at The New York Times
[ The New York Times | 2023-01-04 17:18:03 UTC ]
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While big deals dominated publishing acquisition activity in 2021—led by Clarivate’s buying ProQuest for $5.3 billion—acquisitions in 2022 were more a mix of private equity and niche purchases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-30 05:00:00 UTC ]
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For the first time, detainees picked their own winner in an offshoot of the Goncourt, France’s top literary honor. Continue reading at The New York Times
[ The New York Times | 2022-12-15 12:38:49 UTC ]
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A timely selection, Chris Williams' 'Chip War' from Simon & Schuster wins the £30,000 FT Book of the Year Award in London. The post Chris Miller’s ‘Chip War’ Wins the 2022 FT Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-06 04:55:26 UTC ]
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Harvard's Tiya Miles wins the Cundill History Prize's top honor for 'All That She Carried,' a 2021 National Book Award winner. The post Tiya Miles Wins Canada’s $75,000 Cundill History Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-02 03:01:11 UTC ]
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"A Dangerous Business," the latest novel by Pulitzer Prize winner Jane Smiley, follows a brothel worker in Monterey investigating disappearances. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-30 14:30:40 UTC ]
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News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian
[ The Guardian | 2022-11-30 06:29:17 UTC ]
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The paleontologist and evolutionary biologist Henry Gee wins the 2022 Royal Society Science Book Prize sponsored by Insight Investment. The post England: ‘A (Very) Short History’ Wins the £25,000 Royal Society Science Book Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-29 20:32:49 UTC ]
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The social platform’s new billionaire owner wants to rebalance information ecologies in favour of the rightWhy bother reinstating Donald Trump’s Twitter account? Twitter owner Elon Musk, having said that no such decisions would be made until a content moderation council was established, made the... Continue reading at The Guardian
[ The Guardian | 2022-11-22 14:09:26 UTC ]
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Presented by the Evangelical Christian Publishers Association and taking place during the Art of Writing conference, the Christy Awards recognized the year’s best in Christian fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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Sabaa Tahir received this year's Young People's Literature prize for her YA novel 'All My Rage'; during her tearful acceptance speech, Tahir noted, "I am the first Muslim and Pakistani American woman to win this award.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
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Tess Gunty, John Keene, Imani Perry, Samanta Schweblin, and Sabaa Tahir are the winners of this year's National Book Awards, which were bestowed on September 16 at the first in-person NBA ceremony since 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
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The prestigious French literary award went to “Living Fast,” or “Vivre Vite,” which explores the causes of an accident that killed the author’s partner. Continue reading at The New York Times
[ The New York Times | 2022-11-03 14:26:37 UTC ]
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Andrew Sean Greer is the guest. His new book, Less is Lost, is out now from Little, Brown. Subscribe and download the episode, wherever you get your podcasts! From the episode: Brad Listi: Okay, so you win the Pulitzer. A lot of my listeners are writers who probably have dreamed of winning a... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-02 08:53:56 UTC ]
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In the United States, Judge Pan rules against the merger of trade book publishers Penguin Random House and Simon & Schuster. The post Court Blocks PRH-Simon & Schuster Acquisition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-01 02:36:58 UTC ]
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Commended for revealing 'attitudes to female homicides,' Alia Trabucco Zerán's work of research wins the British Academy's £25,000 award. The post ‘When Women Kill’ Wins the 2022 British Academy Book Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-27 02:56:02 UTC ]
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