Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading at The Guardian
[ The Guardian | 2022-05-06 10:11:30 UTC ]
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At the first in-person ECPA Leadership Summit held in three years, Tish Harrison Warren won Book of the Year for 'Prayer in the Night.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-04 04:00:00 UTC ]
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Bestselling author J.D. Vance has won Ohio's contentious and hyper-competitive Republican Senate primary, buoyed by Donald Trump's endorsement in a race widely seen as an early test of the former president's hold on his party as the midterm... Continue reading at CBC
[ CBC | 2022-05-04 02:39:52 UTC ]
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Don Winslow’s gritty book, set in Rhode Island, is a welcome entry to the American-mob canon Continue reading at The Washington Post
[ The Washington Post | 2022-04-26 11:00:09 UTC ]
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The fifth iteration of the US$35,000 Aspen Words Literary Prize goes to journalist Dawnie Walton for 'The Final Revival of Opal and Nev.' The post Dawnie Walton Wins the 2022 Aspen Words Literary Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-22 00:42:05 UTC ]
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In a statement, Drabinski thanked librarians and said she was eager to get to work on behalf of the profession. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-14 04:00:00 UTC ]
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Taylor's second book, published by Riverhead, won the $20,000 prize honoring an outstanding story collection published in 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
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‘Triumphant debut’ with environmental theme, illustrated by Levi Pinfold, is awarded £5,000 prize by the chain’s booksellersA timely adventure story that tackles environmental themes has been named winner of this year’s Waterstones children’s book prize.The Last Bear by Hannah Gold, illustrated... Continue reading at The Guardian
[ The Guardian | 2022-03-31 19:00:00 UTC ]
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Former number one Leith Agency was knocked back into third place in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week
[ Media Week | 2022-03-30 08:56:30 UTC ]
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The eighth cycle of the Publishing Next industry award recognizes Indian publishing houses, professionals, and books. The post Awards: HarperCollins India Wins Top ‘Publishing Next’ 2021 Industry Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-29 17:11:25 UTC ]
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Only three of the top 10 media agencies changed position in Nielsen Ad Intel's billings table in 2021. Continue reading at Media Week
[ Media Week | 2022-03-27 14:42:19 UTC ]
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Her 17th novel takes us to 1942 England, where Maisie Dobbs faces multiple challenges, including one close to home. Continue reading at The Washington Post
[ The Washington Post | 2022-03-26 10:00:54 UTC ]
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In its annual update on its diversity, equity, and inclusion efforts, Hachette Book Group reported that BIPOC employees comprised 35.4% of its workforce last year, up from 32.9% in 2020. The company also announced four new partnerships it has signed to support writers and publishing... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-24 04:00:00 UTC ]
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The Irish author of 'Nora Webster' and 'The Master,' Colm Tóibín, wins the 2022 Rathbones Folio Prize. The post Colm Tóibín Wins the £30,000 Rathbones Folio Prize for ‘The Magician’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-22 14:42:19 UTC ]
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Swedish picture book author and illustrator Eva Lindström has won this year's Astrid Lindgren Memorial Award, which carries with it a $525,000 USD purse. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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This year’s recipients of the Hans Christian Andersen Award are France’s Marie-Aude Murail (l.), for writing; and Suzy Lee, from the Republic of Korea, for illustration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-22 04:00:00 UTC ]
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Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal "significantly undervalues" the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an "unsolicited... Continue reading at AdWeek
[ AdWeek | 2022-03-21 01:43:07 UTC ]
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From Grey’s Anatomy, which premiered 19 seasons ago, to now, Rhimes rarely misses the mark For decades, television held the period drama to the rule of three Ms: make it love-shy, make it British, make it unapologetically white. Anything that fell short of this standard risked never making it to... Continue reading at The Guardian
[ The Guardian | 2022-03-19 07:00:21 UTC ]
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The Parliamentary Awards, the only book award known to be voted on by parliamentarians, has its newest trio of winning titles in the UK. The post Awards: Mitchell, Mordaunt, Lewis, and Carney Win Parliamentary Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-18 19:15:50 UTC ]
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He was featured in Timothy Crouse's "The Boys on the Bus," about the 1972 presidential campaign, then won a Pulitzer in 1977. Continue reading at The Washington Post
[ The Washington Post | 2022-03-06 00:22:57 UTC ]
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