Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday
[ Digiday | 2016-05-23 00:00:00 UTC ]
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[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital... Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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With publishers under pressure to distribute their content directly onto social media platforms, the nagging question for many is whether their brands are diluted by being disconnected from their source. New research from Digital Content Next found that 57 percent of the time, people are aware... Continue reading at Digiday
[ Digiday | 2016-05-13 00:00:00 UTC ]
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Heeding the call for traffic growth, Fortune has joined the ranks of publishers including The Huffington Post and Forbes in cultivating a contributor network. Today, 6 percent of the business-news site's content comes from outside contributors. The site has taken a careful approach to platform... Continue reading at Digiday
[ Digiday | 2016-03-24 00:00:00 UTC ]
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The concept of micropayments for news is gaining appeal as publishers face a new threat to their ad revenue with the rise of ad blocking. On March 23, the concept will get a big endorsement when vendor Blendle launches in beta in the U.S. with big-name publishers including The New York Times,... Continue reading at Digiday
[ Digiday | 2016-03-23 00:00:00 UTC ]
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End date for print edition still undetermined as brand plans to focus on digital content. The post Penthouse Folds Print Magazine After 50 Years appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-19 00:00:00 UTC ]
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It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post and Atlantic are trying to appeal to them with polite entreaties. But some say the soft... Continue reading at Digiday
[ Digiday | 2015-10-06 00:00:00 UTC ]
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It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post, Atlantic and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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Biggest overhaul of law for years will see statutory rights traditionally covering cars and white goods extended to apps and music downloadsMillions of UK consumers who download music or buy ebooks can now claim a replacement if the digital content they have bought is faulty.In an overhaul of... Continue reading at The Guardian
[ The Guardian | 2015-10-01 00:00:00 UTC ]
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E-books are not the only game in town when it comes to digital content used by students in the classroom and school library. Here’s a sampling of new products lauded by educators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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Former v-p of digital content in B&N's Nook ebook division Theresa Horner is joining Scribd as its v-p of strategy and new content verticals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-04 00:00:00 UTC ]
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Although publisher’s 25 job cuts make commercial sense, it must ensure that in its digital enthusiasm it favours editorial quality over content quantityTrinity Mirror is to cut 25 jobs in its Midlands operation: 19 jobs will go in Birmingham and six in Coventry.In a letter to staff, the company... Continue reading at The Guardian
[ The Guardian | 2015-06-05 00:00:00 UTC ]
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The European Commission has a grand plan to create a single market for digital content across all the member states of the EU, so it can be bought and sold without barriers such as the administrative burden of different VAT rates. The creation of that market will help entrepreneurial start-up... Continue reading at The Bookseller
[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-27 00:00:00 UTC ]
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The first PW coverage of the India-based digital solutions industry, which was then widely known as “content services,” coincided with the launch of Twitter and Google’s acquisition of a 22-month-old startup called Android Inc. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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In a new venture targeting girls ages 6-12, DC Comics is teaming with Random House, Mattel and Lego to release a multifaceted line of print and digital content and merchandise based on its female superheroes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-23 00:00:00 UTC ]
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Facebook traffic is the new elixir of news publishers, but don’t write off The Drudge Report, a reliable traffic firehose since 1996. The Web 1.0 news aggregator sends millions of pageviews to publishers including The New York Times, Bloomberg and The Washington Post. Drudge outranks social... Continue reading at Digiday
[ Digiday | 2015-04-07 00:00:00 UTC ]
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Music to the ears of people who buy and sell print ads: Martin Sorrell, the chief executive officer at WPP, says newspapers and magazines might not be getting the credit they deserve.According to a report in the Times of London, Mr. Sorrell told an audience this week at a Broadcasting Press... Continue reading at Advertising Age
[ Advertising Age | 2015-03-28 00:00:00 UTC ]
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For many bricks-and-mortar bookstores, 2014 was a banner year, helped by the overall improvement in the sale of print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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The Google Play Store is joining in on the cyber week sale madness, offering some tempting deals on a variety of digital content.Click over to the Play Store to scroll through everything that is up for grabs. Some of the best deals are on entertainment, with Academy Award winner Her available... Continue reading at PC World
[ PC World | 2014-11-27 00:00:00 UTC ]
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