Trinity Mirror faces reality in Birmingham - but there are dangers

Although publisher’s 25 job cuts make commercial sense, it must ensure that in its digital enthusiasm it favours editorial quality over content quantityTrinity Mirror is to cut 25 jobs in its Midlands operation: 19 jobs will go in Birmingham and six in Coventry.In a letter to staff, the company explained that the changes “are based on an evaluation of the rate of growth of our digital audiences, demand for digital content and the level of content we need for our printed editions”. In other words, fewer staff are required to produce online content. This news http://t.co/iTAHq4et69 sadly reminds me of @GreensladeR's prediction http://t.co/T533k6wXRf of a digital-only @birminghammail Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-06-05 00:00:00 UTC ]
News tagged with: #digital content #digital audiences #printed editions

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Trinity Mirror faces reality in Birmingham - but there are dangers

Although publisher’s 25 job cuts make commercial sense, it must ensure that in its digital enthusiasm it favours editorial quality over content quantityTrinity Mirror is to cut 25 jobs in its Midlands operation: 19 jobs will go in Birmingham and six in Coventry.In a letter to staff, the company... Continue reading at The Guardian

[ The Guardian | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #digital audiences #printed editions


The Surreal Stories of “Lake Like a Mirror” Show How Power Distorts Reality

Ho Sok Fong is without a doubt one of the most lauded Malaysian short story writers working in Chinese. Since winning her first literary prize in 2002, she has authored two story collections, namely Maze Carpet and Lake Like a Mirror, both published in Taiwan. Lake Like a Mirror is now available... Continue reading at Electric Literature

[ Electric Literature | 2020-04-28 11:00:09 UTC ]
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In Matt Ruff’s ‘88 Names,’ virtual reality dangers bleed into the real world

Ruff makes his adventures fashioned from electrons and bytes read as authentically as any naturalism. Continue reading at The Washington Post

[ The Washington Post | 2020-03-27 16:56:00 UTC ]
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Trinity Mirror to rebrand as Reach after Express and Star deal

Chief executive Simon Fox’s pay package increases by nearly 20% despite slide in revenuesTrinity Mirror is to change its name to Reach following the acquisition of Richard Desmond’s Express and Star titles, as the newspaper publisher reported a slump in revenues in tough trading conditions last... Continue reading at The Guardian

[ The Guardian | 2018-03-05 00:00:00 UTC ]
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Post-Harvey, Texas Booksellers Face Different Realities and Challenges

While Lori's Book Nook in Rockport, Tex., was destroyed by the storm, many booksellers in the region faced minimal damage. For the booksellers that have reopened, the biggest concern is a lack of customers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-05 00:00:00 UTC ]
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Acid Attacks And Augmented Reality: How Priya's Mirror Is Using Tech To Change India

Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women. Ram Devineni and illustrator Dan Goldman tell the story of Priya, an Indian superhero who empowers women.Pokémon Go has made 2016 an exciting year for augmented reality... Continue reading at Fast Company

[ Fast Company | 2016-10-28 00:00:00 UTC ]
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How Trinity Mirror raised its programmatic ad yields by 40 percent

Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at Digiday

[ Digiday | 2016-08-23 00:00:00 UTC ]
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Trinity Mirror turns to Dennis’ niche publishers to beef up tech coverage

In the face of common pressures, traditionally competitive publishers have realized they can command more weight against the dominance of Facebook and Google by collaborating. The latest example is national newspaper Trinity Mirror and specialist magazine group Dennis. Trinity Mirror will cherry... Continue reading at Digiday

[ Digiday | 2016-05-12 00:00:00 UTC ]
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Trinity Mirror and Johnston Press show touching faith in print

But Simon Fox might like to reconsider whether that New Day title is right...So two newspaper publishing chiefs who have made much of a pursuing a digital future are showing a renewed, and touching, faith in print.Trinity Mirror’s Simon Fox is overseeing the launch of a new daily while Johnston... Continue reading at The Guardian

[ The Guardian | 2016-02-18 00:00:00 UTC ]
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New Day: Trinity Mirror wrestles with the daily newspaper market

Daily Mirror’s publisher to launch new national newspaper just weeks after the Independent announced it will cease its print editionsMonkey wonders whether the execs at Trinity Mirror thought to Google the chosen name for their cut-price print publication set to launch at the end of the month. A... Continue reading at The Guardian

[ The Guardian | 2016-02-17 00:00:00 UTC ]
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Trinity Mirror CRO James Wildman on Ad Blocking: 'The Sky Hasn't Fallen'

Trinity Mirror has come a long way digitally in the last year. Its acquisition of Local World last month makes it the biggest U.K. newspaper publisher and it expects to double its digital ad sales, which were £16.6 million ($25 mi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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Trinity Mirror chief says it is fit and proper for Local World takeover

Simon Fox says changed newsroom practices means possibility of claims over alleged hacking in past has no relevance to current working cultureThe chief executive of Trinity Mirror has said it is “fit and proper” to take over Local World, despite potentially facing more than 100 cases of alleged... Continue reading at The Guardian

[ The Guardian | 2015-11-04 00:00:00 UTC ]
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Why Trinity Mirror's acquisition of Local World makes sense

Expanded regional publishing group will be able to increase digital investment and also present digital advertisers with a larger audience across the UKSo Trinity Mirror has become the UK’s biggest regional newspaper publisher by acquiring full ownership of Local World.The deal has been... Continue reading at The Guardian

[ The Guardian | 2015-10-28 00:00:00 UTC ]
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Trinity Mirror confirms £220m Local World deal

Daily Mirror owner will become UK’s biggest regional newspaper publisher as it takes control of more than 100 titlesThe publisher of the Daily Mirror has confirmed its £220m deal to take control of Local World, cementing its place as the UK’s biggest regional newspaper publisher.Trinity Mirror,... Continue reading at The Guardian

[ The Guardian | 2015-10-28 00:00:00 UTC ]
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Facebook's Steve Hatch joins Trinity Mirror board

Social network’s UK and Ireland managing director to assist publisher with digital expansionThe publisher of the Daily Mirror has appointed Facebook’s UK and Ireland chief as a non-executive director to boost its drive into digital publishing.Steve Hatch, Facebook’s first managing director for... Continue reading at The Guardian

[ The Guardian | 2015-10-01 00:00:00 UTC ]
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Trinity Mirror Local Titles to Increase Focus on Metrics with New Digital Strategy

Trinity Mirror's new digital strategy for its regional titles will see an increased focus on analytics and a drive to boost audience engagement, the publisher announced yesterday.   Neil Benson, editorial director for regionals at Trinity Mi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-10 00:00:00 UTC ]
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Inside Invention, Trinity Mirror’s content studio

U.K. publisher Trinity Mirror, which owns titles including the Daily Mirror, joined the content studio ranks last year with the launch of Invention. The 40-strong team is structured like a creative shop and uses audience insights to inform its pitches and ideas generation. Digital revenues from... Continue reading at Digiday

[ Digiday | 2015-08-24 00:00:00 UTC ]
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Trinity Mirror 'profits on course'

UK newspaper publisher Trinity Mirror says it expects to hit its profit forecasts for 2015, as half-year revenues and profits fall. Continue reading at BBC News

[ BBC News | 2015-08-03 00:00:00 UTC ]
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Trinity Mirror launches digital-first strategy as users flock to websites

Trinity Mirror is to launch the next phase of its digital-first strategy with a restructure of its operations in the north-east by taking a giant step into the future.Under the slogan Newsroom 3.1, the company is introducing a new publishing process in its Newcastle and Teesside newsrooms. In... Continue reading at The Guardian

[ The Guardian | 2014-03-25 00:00:00 UTC ]
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Trinity Mirror needs to stick with its digital transition plan | Steve Dyson

Simon Fox's company closed two tablet editions recently, but at the least the regional publisher is trying to make digital workThis week brought sad news for fans of Business Daily, the Birmingham Post's online tablet e-edition, which Trinity Mirror closed after just seven months.It makes you... Continue reading at The Guardian

[ The Guardian | 2014-01-23 00:00:00 UTC ]
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