How Google is rewriting the rules of ad auctions

Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-28 07:00:00 UTC ]
News tagged with: #made sense #makes sense #digital advertising #good read

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NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek

[ AdWeek | 2023-02-08 20:00:00 UTC ]
More news stories like this | News stories tagged with: #performance marketing #told adweek #publisher announced


Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
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The US Authors Guild Applauds the Google Lawsuit

Citing 'harms to content publishers and creators,' the Authors Guild throws its support behind the antitrust lawsuit of Google. The post The US Authors Guild Applauds the Google Lawsuit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-27 07:35:16 UTC ]
More news stories like this | News stories tagged with: #content publishers #antitrust lawsuit #authors guild


Prince Harry Ruled Book Sales Last Week

'Spare,' the memoir by Prince Harry, sold nearly 630,000 print copies in its first week on sale at outlets that report to NPD BookScan. Even with that huge debut, total sales rose only 1.4% last week over the week ended January 15, 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-19 05:00:00 UTC ]
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Bookwire Expands Its Text-to-Speech Audiobook Offer with Google Play Books

The Frankfurt-based Bookwire has entered a partnership with Google Play Books for broader automated production of audiobooks. The post Bookwire Expands Its Text-to-Speech Audiobook Offer with Google Play Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-17 14:43:24 UTC ]
More news stories like this | News stories tagged with: #bookwire expands #frankfurt-based bookwire #audiobook


Google's Pixel 7 is on sale for $499, plus the rest of the week's best tech deals

It's Friday, which means it's time for another roundup of the week's best tech deals. Today we're seeing good prices on Google's Pixel 7 and Pixel 7 Pro phones, a couple of all-time lows on the 10.2-inch iPad and iPad mini and a sweeping sale on Nintendo Switch games, among other discounts on... Continue reading at Engadget

[ Engadget | 2023-01-13 16:39:02 UTC ]
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Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek

[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Today’s Google Doodle celebrates Jerry Lawson, the ‘father of the video game cartridge’

Google’s interactive Doodle today celebrates the life and accomplishments of video game pioneer Gerald “Jerry” Lawson on what would have been his 82nd birthday. The Doodle lets you play five retro pixel-art platformers in your browser — with two even letting you play as Lawson. The Doodles’... Continue reading at Engadget

[ Engadget | 2022-12-01 18:15:43 UTC ]
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Bending Gender’s Rules, in Life and in German Grammar

The victory of Kim de l’Horizon, a nonbinary writer, in a top literary prize stirred a debate about how the German language can accommodate people who don’t identify as male or female. Continue reading at The New York Times

[ The New York Times | 2022-11-30 11:35:52 UTC ]
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Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
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October Religion Bestsellers: David Jeremiah Tops in Nonfiction; ‘Deception’ Rules Fiction

Megachurch pastor and bestselling author David Jeremiah takes #1 on PW’s Religion Nonfiction Bestsellers List with his newest title, ‘The World of the End.’ In Religion Fiction, Amir Tsarfati tops with ‘By Way of Deception,’ based on real events inspired by Israel's national intelligence agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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Religion Scholars Rewrite History

Academic religion publishers are prioritizing the search for more accurate retellings of history as well as clearer views of the Bible in new books, many of which will appear at the Annual Meetings hosted by the American Academy of Religion and Society for Biblical Literature in Denver, Colo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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15 fiction books that follow their own rules — and make great gifts

We've rounded up the 15 best fiction books published this year to gift any lover of novels or story collections in your life this holiday season. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-11-02 16:00:00 UTC ]
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SIBF 2022: PRH CEO Dohle Says Ruling Is "Utterly Wrong"

Penguin Random House CEO Markus Dohle took the stage on Tuesday morning at the Sharjah International Book Fair and said he is "super disappointed" with the court ruling blocking PRH's proposed acquisition of S&S, calling the decision "utterly wrong." Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-01 04:00:00 UTC ]
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Missouri Proposes New ‘Protection of Minors’ Rule for Libraries

Missouri Secretary of State Jay Ashcroft last week announced a new proposed rule he says will protect minors in the state’s libraries, but librarians and freedom to read advocates say the unwieldy new rule is a "First Amendment minefield." Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-20 04:00:00 UTC ]
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Netflix with ads will be available November 3rd for $7 per month

Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget

[ Engadget | 2022-10-13 17:45:26 UTC ]
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Best of 2000 AD Proves Why the Comics Are Classic

A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired

[ Wired | 2022-09-02 11:00:00 UTC ]
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Humans want to mine the moon. Here's what space law experts say the rules are

Mining the moon might sound like a concept that belongs in a science fiction novel, but it's likely to be a part of reality in the not-so-distant future. That's made it a hot topic of discussion among space lawyers — yes, there are space lawyers... Continue reading at CBC

[ CBC | 2022-09-01 08:00:00 UTC ]
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Virginia Judge Rules Against Book-Banning Attempt

In The Association of American Publishers and Authors Guild had filed an amicus brief in the case, which sought to limit sales of two books. The post Virginia Judge Rules Against Book-Banning Attempt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-30 22:31:10 UTC ]
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Best cloud gaming services: GeForce Now vs. Amazon Luna vs. Google Stadia and others

Being able to play modern, high-quality video games on just about any kind of PC is the big pitch of the handful of cloud gaming services out there. Using a subscription model, these services allow people with a strong internet connection to tap remote servers in order to play video games of... Continue reading at PC World

[ PC World | 2022-07-29 10:30:00 UTC ]
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