Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Bestselling author Ken Follett said "it doesn't appeal" to him to write non-fiction and insists his life lacks the necessary drama for memoir. Continue reading at The Bookseller
[ The Bookseller | 2021-11-06 02:23:57 UTC ]
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Google is honoring South Korea's law requiring support for third-party payments, but not quite in the way you might have expected. The Wall Street Journalreports Google will allow the use of alternative payment systems for Play Store apps in South Korea. Check out with a supporting app and... Continue reading at Engadget
[ Engadget | 2021-11-04 13:42:55 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Ebury Press has won a seven-way auction for the debut cookbook by personal trainer turned baking influencer Eloise Head, known to more than four million followers on TikTok, Instagram and YouTube as Fitwaffle. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 22:32:50 UTC ]
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Google says it will phase out its use of Material Design interface elements within its iOS apps in favor of Apple’s own UIKit. Jeff Verkoeyen, the company's iOS design chief, announced the change in a Twitter thread spotted by The Verge.This year my team shifted the open source Material... Continue reading at Engadget
[ Engadget | 2021-10-12 17:16:51 UTC ]
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Octopus imprint Brazen has won a five-way auction for the debut book from Scottish comedian and writer Fern Brady about her experience of autism. Continue reading at The Bookseller
[ The Bookseller | 2021-09-30 02:00:06 UTC ]
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Faber has won a three-way auction for Irish Times journalist Ronan McGreevy's "vivid, pacy" investigation into the assassination of Field Marshal Sir Henry Wilson. Continue reading at The Bookseller
[ The Bookseller | 2021-09-29 15:40:19 UTC ]
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Mary Shelley was goth before it was cool. She wrote Frankenstein—sometimes described as the world’s first science fiction novel—as part of a horror story writing game. She lost her virginity to Percy Shelley on top of her mother’s grave. (To be fair, it was one of her main leisure spots, but... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-17 16:41:12 UTC ]
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Picador has won a four-way auction for the “meditative and powerful” debut collection by poet James Conor Patterson. Continue reading at The Bookseller
[ The Bookseller | 2021-09-14 01:12:14 UTC ]
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Andersen Press and art events company Wild in Art have now raised more than £1m for UK charities after a recent auction secured £312,750 for the Heart of Kent Hospice. Continue reading at The Bookseller
[ The Bookseller | 2021-09-12 18:31:50 UTC ]
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Little, Brown imprint Orbit has won a three-way auction for two novels from Thomas D Lee, including his debut Perilous Times. Continue reading at The Bookseller
[ The Bookseller | 2021-09-09 22:54:38 UTC ]
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Bluebird has won a five-way auction for a "gorgeous" guide to tarot for the modern reader by Unbound commissioning editor Fiona Lensvelt and advertising strategist Jennifer Cownie. Continue reading at The Bookseller
[ The Bookseller | 2021-09-09 14:35:20 UTC ]
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Hachette Children's Group has won a three-way auction for Sadé and Her Shadow Beasts, an illustrated middle grade novel about grief and the healing power of imagination from Rachel Faturoti, plus two other titles. Continue reading at The Bookseller
[ The Bookseller | 2021-09-09 14:32:54 UTC ]
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Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian
[ The Guardian | 2021-09-08 03:33:03 UTC ]
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Granta Books has won a five-way auction for Anna Metcalfe’s debut novel, Chrysalis. Continue reading at The Bookseller
[ The Bookseller | 2021-08-31 05:13:40 UTC ]
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Karen Jennings is to make her US debut, with Holland House selling rights to her Booker Prize-longlisted novel An Island at auction. Continue reading at The Bookseller
[ The Bookseller | 2021-08-20 07:38:19 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Now that many kids are about to go back to school, Google thinks it can offer a helping hand — including after class. It's introducing Assistant and search features to help parents coordinate in morning and kids to learn more (or at least, stay entertained). To start, Family Bell is coming to... Continue reading at Engadget
[ Engadget | 2021-08-11 16:00:47 UTC ]
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