Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Virago has acquired a Millennial vampire tale—Claire Kohda's debut novel Woman, Eating— in a six-way publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 23:41:35 UTC ]
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Sceptre has acquired Tiepolo Blue, a satire set in the art world of 1990s London, at auction. The book, charting the fall from grace of an esteemed Cambridge professor, is the debut of James Cahill, a critic and academic at King’s College London. Continue reading at The Bookseller
[ The Bookseller | 2020-12-10 03:09:25 UTC ]
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Reading books is for nerds, right? Well, that depends on your definition of "nerd," I suppose. While I must confess to not being a regular reader, I greatly admire those that are. Reading is surely a better way to spend time than mindlessly watching sports on TV -- something I am quite guilty of... Continue reading at Betanews
[ Betanews | 2020-12-09 18:41:58 UTC ]
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Jonathan Cape has won a 10-publisher auction for Fire Rush, the “phenomenal” debut novel by Jacqueline Crooks. Continue reading at The Bookseller
[ The Bookseller | 2020-12-09 10:11:08 UTC ]
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Fourth Estate has triumphed in a four-way publisher auction for Daphne Palasi Andreades’ “evocative and original” debut novel Brown Girls in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2020-12-08 17:18:36 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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Allen Lane will publish Nothing Ever Just Disappears, a new history of seven queer lives and the places that made them by writer and academic Diarmuid Hester. Continue reading at The Bookseller
[ The Bookseller | 2020-12-06 22:14:06 UTC ]
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Picador has won a four-way auction for 10 books from Jamaica Kincaid, hailed by the publisher as “one of our greatest living writers”. Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 02:18:31 UTC ]
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Penguin will publish the sequel to Jordan B Peterson's 12 Rules for Life (Generic, 2018) globally on 2nd March 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-24 01:21:52 UTC ]
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Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 06:18:40 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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HarperVoyager has won a four-publisher auction for three titles, including horror fantasy The Book Eaters, from debut author Sunyi Dean. Continue reading at The Bookseller
[ The Bookseller | 2020-11-09 22:52:36 UTC ]
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Colm Tóibín gives the third installment to the Words Ireland Lecture Series. This modern master discusses the craft of James Joyce—and the idea of craft itself. Is craft a concept more suited to poetry? Could strict ideas around craft actually be a hindrance to novelists and short story writers?... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-04 09:48:28 UTC ]
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Penguin Life has won a three-way auction for the debut non-fiction book from coach, therapist and founder of personal development programme The Bridge Retreat, Donna Lancaster. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 06:48:20 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Headline Review has triumphed in a multi-publisher auction for Isaac and the Egg, a debut novel by journalist Bobby Palmer. Continue reading at The Bookseller
[ The Bookseller | 2020-10-28 08:45:16 UTC ]
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Sophie Jonathan, editorial director at Picador, has acquired Maps of Our Spectacular Bodies by debut author Maddie Mortimer in a "hotly contested" auction. Continue reading at The Bookseller
[ The Bookseller | 2020-10-27 05:29:02 UTC ]
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