Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Jonathan Cape has acquired Swedish musician Neneh Cherry’s memoir, A Thousand Threads, in a 14-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 11:56:22 UTC ]
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Bloomsbury is to publish Patricia Lockwood's first novel No One Is Talking About This, after winning a 10-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 02:57:52 UTC ]
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Macmillan Children’s Books has won a middle-grade trilogy from Rob Biddulph in a "fierce" six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-09-14 20:58:11 UTC ]
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The Bodley Head has won an 11-publisher auction for the next book by Jenny Odell, author of the New York Times bestseller How To Do Nothing. Continue reading at The Bookseller
[ The Bookseller | 2020-09-10 03:39:07 UTC ]
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Doubleday has acquired two novels by Anglo-Nigerian writer Nikki May in a "hotly contested" nine-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-09-07 17:57:58 UTC ]
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As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek
[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Wildfire has won a three-publisher auction for a “staggering” coming-of-age story from 22-year-old debut novelist Moses McKenzie in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2020-09-03 10:01:53 UTC ]
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Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek
[ AdWeek | 2020-09-02 14:20:11 UTC ]
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The auction to acquire the assets of LSC Communications, which was to take place on September 3, has been postponed until September 9. Bids for the company have not yet been made public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-02 04:00:00 UTC ]
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Trapeze will publish two novels from US author Naima Coster, including What's Mine and Yours, a book the author hopes "will inspire tough, rich conversations". Continue reading at The Bookseller
[ The Bookseller | 2020-08-31 11:05:45 UTC ]
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Yellow Kite has won psychotherapist and mental health consultant Zoë Aston's first book in a five-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-08-26 11:34:22 UTC ]
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Hutchinson has won Working Hard, Hardly Working by entrepreneur Grace Beverley after triumphing in a nine-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-08-18 05:32:42 UTC ]
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Buyers considering a purchase of the printing giant's assets now have until August 26 to file a bid, and the auction has been moved to September 3. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
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Fourth Estate has won a five-publisher auction for My Fourth Time, We Drowned, a “powerful and ground-breaking” investigation into the plight of refugees from journalist Sally Hayden. Continue reading at The Bookseller
[ The Bookseller | 2020-08-13 05:19:45 UTC ]
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Penguin Random House Children’s has won a 15-way auction to publish a "genre-defying, time-travelling" YA thriller, The Upper World by Femi Fadugba. Continue reading at The Bookseller
[ The Bookseller | 2020-08-11 13:52:13 UTC ]
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Headline has acquired an "ambitious" work centred on conflict in the Middle East by historian and author James Barr in a "heated" six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-08-07 09:36:16 UTC ]
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Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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Authors for Black Voices is a silent auction offering exclusive book-related collectibles and services in order to raise funds to benefit nonprofits working to fight racism in publishing, education, and literacy. The auction will run from August 3-31. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-04 04:00:00 UTC ]
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National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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