Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
News tagged with:
#made sense
#makes sense
#digital advertising
#good read
Poet and teacher has apologised for ‘overreacting’ to scrutiny of book’s portrayals of autistic pupils and children of colourKate Clanchy is rewriting her critically acclaimed memoir after widespread criticism of her portrayal of her pupils, particularly children of colour and autistic... Continue reading at The Guardian
[ The Guardian | 2021-08-10 18:58:54 UTC ]
More news stories like this | News stories tagged with:
#kate clanchy
#ableist tropes
#widespread criticism
#memoir
The Canadian publishing industry has been dealt yet another blow in its long-running dispute over copyright and fair use in education. The post Canadian Publishers: Supreme Court Copyright Ruling Is ‘Discouraging’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-03 18:28:20 UTC ]
More news stories like this | News stories tagged with:
#canadian publishers
#canadian publishing
As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with:
#digital advertising
#digital media
YA book Blackout (Electric Monkey) has been picked up in a nine-way auction by Netflix with Michelle and Barack Obama’s Higher Ground Productions and Temple Hill Entertainment. Continue reading at The Bookseller
[ The Bookseller | 2021-07-14 21:05:47 UTC ]
More news stories like this | News stories tagged with:
#barack obama
Faber has triumphed in a five-way auction to republish They: A Sequence of Unease, a "forgotten masterpiece" by Kay Dick, after Curtis Brown agent Becky Brown discovered the book in a second-hand shop. Continue reading at The Bookseller
[ The Bookseller | 2021-06-09 08:00:27 UTC ]
More news stories like this |
Hamish Hamilton has won a three-publisher auction for The Trio by Johanna Hedman, a “strikingly elegant” literary debut which has been snapped up in a flurry of deals by editors across Europe. Continue reading at The Bookseller
[ The Bookseller | 2021-06-08 10:06:48 UTC ]
More news stories like this | News stories tagged with:
#hamish hamilton
WhatsApp says India's new digital media rules will violate the privacy of its users. Continue reading at BBC World
[ BBC World | 2021-05-26 10:59:05 UTC ]
More news stories like this | News stories tagged with:
#digital media
Fundraiser running until 21 May also includes chances to consult with star agent Jonny Geller and have a character named after you in a Sarah Pinborough novelA literary auction raising money to help vaccinate the world against coronavirus has made more than £23,000 so far, as book lovers bid to... Continue reading at The Guardian
[ The Guardian | 2021-05-18 12:13:19 UTC ]
More news stories like this | News stories tagged with:
#hilary mantel
#character named
#mentoring sessions
#sarah pinborough
#netflix hit
#signed copy
#marian keyes
#grown ups
#jill mansell
#literary agent
Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
More news stories like this | News stories tagged with:
#agency business
#agency companies
#public relations
#top executives
#agency websites
#agency report
#agency missed
#ll add
#biggest advertisers
#agencyreport@adage
#email customerservice@adage
#print version
For many readers growing up in the UK, the book publishing sector does not adequately serve them with books that speak to their experience of their sexuality or gender—and this must change. Continue reading at The Bookseller
[ The Bookseller | 2021-04-30 21:47:40 UTC ]
More news stories like this | News stories tagged with:
#book publishing
Orion Fiction has acquired the "wickedly funny" debut, First Time for Everything, from London Writers Award Winner Henry Fry, in a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-04-13 22:56:24 UTC ]
More news stories like this | News stories tagged with:
#orion fiction
#wickedly funny
Simon & Schuster UK has acquired My (Extra)Ordinary Life, a "funny, heart-warming and relatable" debut by author Rebecca Ryan, after winning a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-04-10 01:19:05 UTC ]
More news stories like this |
This story picks up the threads that 2019’s “King of Scars” left so captivatingly loose. Continue reading at The Washington Post
[ The Washington Post | 2021-04-08 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#leigh bardugo
Fueled by huge gains for a host of Dr. Seuss titles as well as solid results for several new books, unit sales of print books soared 34.2% last week over the week ended March 8, 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestseller list
#huge gains
#seuss titles
#solid results
#dr. seuss
Several international travellers arriving at Toronto's Pearson airport have refused to comply with a new rule requiring a hotel quarantine of up to three days, local police said Wednesday. Continue reading at CBC
[ CBC | 2021-02-24 23:57:46 UTC ]
More news stories like this | News stories tagged with:
#pearson airport
#pearson
Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
More news stories like this | News stories tagged with:
#digital content
Fourth Estate has won a four-publisher auction for Eloghosa Osunde’s “radical and thrilling debut novel Vagabonds! Continue reading at The Bookseller
[ The Bookseller | 2021-02-22 01:47:00 UTC ]
More news stories like this | News stories tagged with:
#fourth estate
#four-publisher auction
Yellow Kite has acquired Aldo Kane's "inspirational" memoir Lessons From the Edge, following an eight-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 23:37:01 UTC ]
More news stories like this | News stories tagged with:
#yellow kite
Google's News Corp deal may pacify Australian lawmakers, but publishing industry members worry about repercussions for smaller publishers. The post ‘I’m afraid of repercussions’: Publishing industry members question Google’s motives in paying off News Corp appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-18 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#smaller publishers
#news corp
#publishing industry