Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 10:00:00 UTC ]
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Google has long been a philanthropic powerhouse, with STEM education, economic security and inclusion as top priorities. Through its charitable arm, the company also is tackling housing and homelessness, along with criminal justice reform. Next up — libraries. On Thursday, Google.org announced... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-03 21:51:27 UTC ]
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In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times
[ The New York Times | 2019-10-03 21:16:21 UTC ]
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Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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Petina Gappah’s “Out of Darkness, Shining Light” is the latest example of a new generation of African novelists reinventing historical fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-10-03 17:21:24 UTC ]
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Petina Gappah’s “Out of Darkness, Shining Light” is the latest example of a new generation of African novelists reinventing historical fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-10-03 17:21:00 UTC ]
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Petina Gappah’s “Out of Darkness, Shining Light” is the latest example of a new generation of African novelists reinventing historical fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-10-03 17:21:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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Bloomsbury has acquired Irish writer Louise Kennedy’s debut collection of short stories and her first novel in a "fiercely contested" nine-way bidding war, ahead of this month’s Frankfurt Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2019-10-02 22:07:05 UTC ]
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Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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Scholastic has won a "heated" auction for a middle-grade debut about an 11-year-old with a stammer who wants to become a stand-up comedian. Continue reading at The Bookseller
[ The Bookseller | 2019-09-30 12:33:54 UTC ]
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Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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Atlantic Books has won a "competitive" six-way auction to publish Guardian journalist Oliver Milman’s "terrifying and compelling" debut, The Insect Crisis. Continue reading at The Bookseller
[ The Bookseller | 2019-09-29 21:37:46 UTC ]
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Ebury has won a four-way bidding war to publish journalist Robyn Wilder’s “funny, frank and deeply moving” memoir, Reasons to be Fearful. Continue reading at The Bookseller
[ The Bookseller | 2019-09-27 07:15:43 UTC ]
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Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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Faber & Faber triumphed in a "hard-fought" five-way auction to publish historian Edward Shawcross’s debut book. Continue reading at The Bookseller
[ The Bookseller | 2019-09-20 16:32:54 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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Faber will publish a major work of non-fiction by New Yorker staff writer Sam Knight, as Amazon Studios options screen rights after a 19-way auction. Continue reading at The Bookseller
[ The Bookseller | 2019-09-20 07:26:12 UTC ]
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At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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Bonnier Books UK has triumphed in a nine-way auction for Christiana Figueres and Tom Rivett-Carnac’s "defining" book on the climate crisis. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 13:51:14 UTC ]
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