Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to “encourage a playful experience between people and businesses." As an example of what Facebook is doing with AR, it showed an ad from makeup brand WeMakeUp that lets customers hold up their phones like a mirror and virtually “try on” different shades of lipstick. Customers spent an average of 38 seconds playing with the lipstick ad, which boosted sales, Facebook says. Facebook says digital ads are moving away from the old-school model of brands pushing information at passive users. Game-like ads are good for brands, but they’re also good for Facebook, which competes against platforms that arguably have more amusements built in, like TikTok and Snapchat. Speaking of Snapchat, it's getting a new 3D camera mode. So now your bunny-face Snapchat selfies will look a little fancier. More on Facebook Facebook CEO Mark Zuckerberg met with President Donald Trump (who is more of a Twitter guy) at the White House. A Facebook spokesman called Thursday’s meeting “productive,” Bloomberg... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 10:00:00 UTC ]

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How one of the world’s oldest newspapers is using AI to reinvent journalism

Berrow’s Worcester Journal is one of several papers owned by the UK’s second biggest regional news publisher to hire ‘AI-assisted’ reporters On 7 October 1779 a letter appeared in Berrow’s Worcester Journal. “To the printer,” wrote a disgruntled reader. “I take the liberty of informing you and... Continue reading at The Guardian

[ The Guardian | 2023-12-28 14:03:33 UTC ]
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With a New Mission and Strategy, SourceMedia Relaunches as Arizent

SourceMedia is now officially known as Arizent, the publisher of American Banker, Financial Planning and The Bond Buyer, among others, revealed Thursday. More than simply a corporate rebranding, the B2B media and events firm says the change represents a new mission-driven direction and business... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-23 19:21:28 UTC ]
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California Newspaper Ends Print Publication After 161 Years

One of the longest-running newspapers in California printed its final edition on Sunday, ending 161 years of publishing news about Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-30 15:48:55 UTC ]
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What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
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Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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Brands crash Area 51 parties. And AT&T considers offloading DirecTV: Thursday Wake-Up Call

[ Advertising Age | 2019-09-19 10:00:00 UTC ]
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Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call

[ Advertising Age | 2019-09-18 10:00:00 UTC ]
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Hello, Cannes. Plus, 2019 ad sales growth slows: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Cannes Lions time. If you’re on the French Riviera for the ad... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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Spotify sued for $1.6bn in unpaid royalties as it reportedly files for IPO

The music streaming service faces a claim on behalf of artists including Neil Young and Janis Joplin as it prepares a share saleMusic streaming service Spotify has been sued by a music publishing company for $1.6bn (£1.18bn), for hosting songs it allegedly doesn’t have the full rights to. The... Continue reading at The Guardian

[ The Guardian | 2018-01-03 00:00:00 UTC ]
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Think Creepy Clowns Are Scary? Check Out This Bloomberg Businessweek (Middle East) Cover

Think creepy clowns are scary? Check out the nightmare-inducing new cover of the Middle East edition of Bloomberg Businessweek, titled "President Whoever" and subtitled "For the Middle East, does the result of the US presidential election even matter?"The cover mashup of Donald Trump and Hillary... Continue reading at Advertising Age

[ Advertising Age | 2016-10-18 00:00:00 UTC ]
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National Book Awards "to return" in 2016

The National Book Awards will not run in 2015, The Bookseller can confirm. Cactus TV, which has produced the consumer-focused awards since the closure of Publishing News in 2008, said an update about a 2016 ceremony would be issued soon. Continue reading at The Bookseller

[ The Bookseller | 2015-09-19 00:00:00 UTC ]
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New Books From Telgemeier and Whedon Top Comic-Con Announcements.

The San Diego Comic-Con once again hosted 130,000 avid pop culture fans, and amid the excitement a great deal of publishing news was announced. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-13 00:00:00 UTC ]
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Riding the Juggernaut That Left Print Behind

Even if you aren&rsquo;t one of those people worried about media consolidation &mdash; there are many in that number &mdash; the big bolt of lightning last week that pierced a summer of ennui in entertainment and publishing news was hard ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-21 00:00:00 UTC ]
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Stephen Colbert's Sage Advice on Rethinking Customer Satisfaction

Our Clip of the Week comes to you courtesy of "The Colbert Report," which is, of course, hosted by Stephen Colbert, America's greatest living media critic, branding expert and patriot. In this brief (3:00) segment, Colbert aims right for our sweet spot with his take on the latest American... Continue reading at Advertising Age

[ Advertising Age | 2013-12-20 00:00:00 UTC ]
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PublishNews Brazil: Breakfast at LBF, Int’l Authors to Attend Rio Fair

Publishing news from Brazil: The London Book Fair will host a networking breakfast for those interested in Brazil, numerous international authors confirmed for Rio's book fair, and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-05 00:00:00 UTC ]
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Penguin slinks back into ebook lending for New York City libraries, with a possible catch

You might say Penguin has had a rocky relationship with libraries. That looks to be on the tentative mend, as the publisher and 3M have together cut deals with the Brooklyn Public Library and New York Public Library to bring Penguin's ebook catalog back as part of a test program. Under the terms... Continue reading at Engadget

[ Engadget | 2012-06-22 00:00:00 UTC ]
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