Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to “encourage a playful experience between people and businesses." As an example of what Facebook is doing with AR, it showed an ad from makeup brand WeMakeUp that lets customers hold up their phones like a mirror and virtually “try on” different shades of lipstick. Customers spent an average of 38 seconds playing with the lipstick ad, which boosted sales, Facebook says.    Facebook says digital ads are moving away from the old-school model of brands pushing information at passive users. Game-like ads are good for brands, but they’re also good for Facebook, which competes against platforms that arguably have more amusements built in, like TikTok and Snapchat. Speaking of Snapchat, it's getting a new 3D camera mode. So now your bunny-face Snapchat selfies will look a little fancier. More on Facebook  Facebook CEO Mark Zuckerberg met with President Donald Trump (who is more of a Twitter guy) at the White House. A Facebook spokesman called Thursday’s meeting “productive,” Bloomberg... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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Friday Wake-Up Call: Trump's 2016 ad strategy reportedly impressed Facebook

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[ Advertising Age | 2018-07-20 00:00:00 UTC ]
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WPP returns to growth and Facebook News offers publishers ‘free money’: Friday Wake-Up Call

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[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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[ Advertising Age | 2019-10-04 10:00:00 UTC ]
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The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

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[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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A delightfully absurd ad goes viral. Plus, the latest Kim Kardashian West branding controversy: Friday Wake-Up Call

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[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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Cannes Lions’ last day (phew). Plus, Facebook’s familiar-looking new logo: Friday Wake-Up Call

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[ Advertising Age | 2019-06-21 10:00:00 UTC ]
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Glamour's goodbye to print, DDB's big win and Facebook's ad issues: Wednesday Wake-Up Call

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[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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Friday Wake-Up Call: Facebook Deals a Blow to Publishers, and Marriott Gets Punished For a Gaffe

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[ Advertising Age | 2018-01-12 00:00:00 UTC ]
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Ad Age Women to Watch, a new Gillette ad and a deal for Sports Illustrated: Tuesday Wake-Up Call

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[ Advertising Age | 2019-05-28 10:00:00 UTC ]
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Wednesday Wake-Up Call: The Future of Ads on Amazon's Alexa. Plus, Diageo Suspends Snapchat Ads

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Ad Age Wake-Up Call: Changes Ahead for Social Media Video Ads, and Other News to Know Today

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Facebook Is Testing Mid-Roll Video Ads in Facebook Live

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Zuckerberg faces Congress as Facebook prepares to debut news tab: Thursday Wake-Up Call

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[ Advertising Age | 2019-10-24 10:29:51 UTC ]
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Cannes #WednesdayWisdom. Plus, a lawsuit over sex toy ads: Wednesday Wake-Up Call

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Facebook rolls out high-tech ad registry with a low-tech twist

Facebook is rolling out its Canadian political ad registry today with a low-tech twist — a bid to prevent people based outside of Canada from running ads in the upcoming federal election. Continue reading at CBC

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Google unveils new digital ad formats, and Facebook issues a warning

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